Shelby Ruth Cunningham Email & Phone Number

United States

Culver City, California, US

Chicago, Illinois, US

-Managed B2B marketing program and team of four digital marketers whose disciplines spanned organic social, paid social, paid search, display, video, webinars, website conversion, and email-Certified in Manager Intensive 1 training course from LifeLabs Learning, covering topics such as feedback and coaching skills, productivity, prioritization, and running.

Chicago, Illinois, US

-Own paid media strategy from budget forecasting and channel allocation through execution and optimization-Develop the framework to advance the sophistication of attribution tracking with the introduction of an ad server and custom redirects-Formalize customer acquisition cost goals with finance team through monthly assessment of spend,conversions, and.

Chicago, Illinois, US

-Optimize opportunities through data analysis, A/B testing landing pages, creative, and targeting-Diversify media mix with podcast ads and third-party email placements

Chicago, Illinois, US

• Plan, execute, and optimize paid social strategy across multiple channels, including but not limited to Google Display Network, Facebook, LinkedIn, Twitter, Pinterest
• Advertise using full funnel approach, covering all stages from awareness to acquisition
• Own exploration of other channels for advertising opportunities, including programmatic, streaming services, podcasts, print
• Strengthened relationship with other teams through regularly sharing performance updates and trends, which led to improved cross team collaboration
• Increased awareness of Sprout in 2017 via paid social advertisements by 22%
• Drove quality traffic to site through strategic A/B testing

Paris, FR

• Plan, execute, and manage paid search campaigns for client across multiple search engines
• Develop and maintain strong client relationship through the creation and presentation of biweekly and monthly client reports that highlight account performance and provide key insights and recommendations
• Seek out opportunities for growth such as beta testing, keyword expansion, and website extensions
• Train and mentor fellow Associate Media Managers on procedures and practices through the creation of unique training plans and procedural documents
• Complete monthly billing for larger team which consists of organizing charges for over 400 accounts
• Provide assistance willingly as needed to other account staff on the team

Paris, FR

• Manage daily budget pacing and optimize campaigns through efficient bid strategy & various testing practices
• Conduct efficient bid strategy with various client specific KPI’s across multiple search engines
• Perform keyword and website research using online tools such as Google Adwords and Bing Ads
• Assist with ad copywriting with partners and clients for search campaigns
• Accomplish multiple tasks in a timely manner and with accuracy
• Maintain client facing WordPress blog to disseminate team case studies, digital trends, and industry

Ogunquit, Maine, US

• Create and implement marketing strategies
• Maintain all social media accounts including but not limited to Facebook, Twitter, LinkedIn, Google+, WordPress, Pinterest, Tumblr, Instagram, etc
• Develop online communities for ultimate customer satisfaction
• Facilitate discussions with consumers and industry professionals to reach new audiences and increase awareness

Ogunquit, Maine, US

• Update social media sites such as Twitter, Google+, Facebook, etc. with information about Hudson Fasteners and anything going on in the industry.
• Market the business on social media in order to reach new audiences and expand brand awareness.

Youngstown, OH, US

• Activate social media accounts on a variety of sites.
• Create marketing strategies that yields traffic to Nagy-Baker sites.
• Maintain and update Facebook, Twitter, LinkedIn, and Google+ pages.
• Disseminate information to Nagy-Baker employees about social media.
• Lead LinkedIn workshop for Nagy-Baker employees in order to have everyone make their own profile.

New Albany, Ohio, US

I worked at Bob Evans in Youngstown, Ohio from June 2008 – October 2012.During the four years that I worked for the restaurant, I held a range of position. I was a server, hostess, carry out attendant, and a server trainer. As a server I would provide outstanding service to sometimes over 40 guests simultaneously. I was a closing server, meaning I was.

Calabasas Hills, CA, US

I worked as a server at The Cheesecake Factory at Polaris in Columbus, OH from May-August of 2012. This restaurant has over a 27 page menu of over 300 items ranging from breakfast, lunch, dinner, appetizers, drinks, and desserts. As a server I was responsible for knowing all menu items, and being knowledgeable enough to guide customers to the meal that was.