- Educated our sales team and clients on Homepage offerings. Partnered to find solutions for every type of objective (brand awareness, online and offline sales, app installs, etc) through multiple types of media (display, video, native) and through multiple buying channels (direct, agency deals, programmatic) - Created all of the sales supporting materials including: product positioning decks, competitive insights, audience profiles, performance case studies (attitudinal, behavioral, seasonal, & category specific)- Worked closely with product teams (design, UX, engineering, labs) to roll out four major Homepage redesigns and over a dozen new ad products to continually exceed user and client needs- Created custom ad solutions including: live streaming concerts, special ad sizes/functions and responsive designs. Worked cross-functionally to develop and execute (exec reviews up to CEO, product, pricing, ad policy, Yahoo! brand teams, technical serving, etc)- Created and maintained technical documentation including: booking guides (premium and programmatic), postmortem reports, policy documents and creative specs- Culture Leader - member of Women in Tech, Green Team, Yahoo Employee Foundation and Yahoo for Good- Received numerous performance awards and recognition - Purple Circle (twice!), quarterly team awards (7x) and regularly highlighted on weekly wins alerts

- Planned, presented and executed digital media – including selling digital ideas internally, gathering market research, crafting digital strategy, presenting recommendations to the client, implementation, campaign tracking, reporting and optimization- Kept the agency and clients up to date with the latest offerings in rich media, mobile, video, social media, paid search and other digital innovations (serving, research, etc)- Served on cross-functional digital committee to help grow the digital offerings and agency capabilities

- Planned, presented and executed all media recommendations (digital, print, OOH, TV & event) – including developing media strategy briefs, leading the RFP process; gathering, evaluating & charting market, media and competitive research; developing media rationales and final plans- Proactively searched for new and unique opportunities to create compelling POVs- Mastered industry tools to plan and measure campaigns - Kantar Media (TNS), MediaMark Research & Intelligence (MRI), Scarborough, Simmons, Nielsen @Plan, Nielsen NetView, comScore, Intelliquest, Mendelsohn Affluent Survey, Claritas, Quantcast, Doubleclick Ad Planner, and Google Analytics- Hired as first media employee and grew the department to include directly managing a search specialist, assistant media planner/buyer and intern

- Managed planning research utilizing MRI, Intelliquest, comScore, TNS, Scarborough, SRDS, @Plan, Simmons and Quantcast- Created and maintained organized records of all authorizations, insertion orders, briefs, and tracking reports- Monitored client’s industries, general media trends and target audience’s consumption habits- Secured exceptional discounts, on average 60% off the rate card, and a proprietary market research study as added value with 20 local newspapers - Reduced billing discrepancies by 75% by effectively managing the billing process from start to finish

Account Executive (Jan-May) then promoted to Advertising Director (Aug-Dec)