AeroLeads people directory · profile
Shelby Williams Email & Phone Number
Marketing and Communications Manager
at
Zora's House
1 work email found
@twitter.com
1 phone found area 614
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing and Communications Manager
Location
Columbus, Ohio Metropolitan Area, United States
Who is Shelby Williams? Overview
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Quick answer
Shelby Williams is listed as Marketing and Communications Manager at Zora's House, based in Columbus, Ohio Metropolitan Area, United States. AeroLeads shows a work email signal at twitter.com, phone signal with area code 614, and a matched LinkedIn profile for Shelby Williams.
Shelby Williams previously worked as Volunteer at Aaf Columbus and Sr. Creative Strategist at Target. Shelby Williams holds Bachelor'S Degree, Information Systems from Howard University.
Company email context
Email format at Zora's House
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{first_initial}{last}@twitter.com
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Profile bio
About Shelby Williams
With over eight years of experience in brand and creative strategy, I am passionate about synthesizing cultural, company, and consumer truths to create compelling stories that resonate with diverse audiences. I have a Bachelor's Degree in Information Systems from Howard University, where I learned to leverage data and technology to inform and enhance my creative thinking. As a Sr. Creative Strategist at Target, I worked with the internal creative agency, Target Creative, to provide direction and inspiration to teams across multiple channels and projects.In my most recent role, I generated actionable insights that helped to strengthen and nurture customer journeys and guest experiences. Some of the projects I contributed to include Deals, Mas Qué, Internal Communications, and various Store Experience activations, such as Lunar New Year. I also helped to launch MATERIAL, the monthly newsletter of the Global Creative Strategy team, to provide an inspirational throughline across Target Creative.My areas of expertise include:✔ Brand Positioning and Messaging: Honing in on what makes brands and organizations unique and molding strategies that help these differentiating attributes to shine through to consumers.✔ Primary/Secondary Research: Asking critical questions to inform strategies that resonate with how people are feeling about a brand, company, or organization.✔ Creative Storytelling: Thoughtfully crafting compelling strategies that will captivate internal and external stakeholders and drive creative teams to successful activations. ✔ Customer Journey Mapping: Leading with empathy toward customer emotions throughout their time interacting with a product/brand. ✔ Competitive Analysis: Scouring available resources to develop a deeper understanding of what drives success for competitors.✔ Social Listening: Keeping an ear to the streets when it comes to the powerful conversations unfolding on social platforms like Reddit, TikTok, Instagram, and more.I am open to new opportunities either in-office / hybrid in Columbus, Ohio, or remotely, please contact me at shelby.williams22@gmail.com
Listed skills include Social Networking, Leadership, Social Media, Blogging, and 20 others.
Current workplace
Shelby Williams's current company
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14 roles
Shelby Williams work experience
A career timeline built from the work history available for this profile.
Volunteer
Current- Volunteer on the communications and education committees fueling the incredible work of the American Advertising Federation's Columbus Chapter
- Assists committee directors with organizing and planning for programming within the 2024-25 year of activations and partnerships
- Aides in programming refinement, email copywriting, event experience, and more on a volunteer basis.
May 2024 - Present
Sr. Creative Strategist
- Synthesized cultural, company, and consumer values within different creative frameworks to createhuman-centric strategies and provide direction to creative partners within company's internalcreative agency, Target.
- Drove 10% increase in campaign awareness for company’s Latine multicultural campaign, MasQué, leading to increase in sales.
- Led strategy for 2024 Deals Campaign, resulting in 14% boost in sales vs forecast for President’sDay activation.
- Built and maintained monthly newsletter featuring industry updates and artistic reflections,fostering more cohesive and informed creative team culture.
Nov 2022 - May 2024
Sr. Customer Experience Strategist
- Integrated inventive storytelling with research-driven insights to optimize customer journeys andpromote brand consideration.
- Achieved 25% increase in customer retention and strengthened brand affinity.
Mar 2022 - Nov 2022
Strategist
- Collaborated with cross-functional teams and internal and external partners to develop creativelyinnovative brand strategies, visual identities, and strategic plans.
- Co-led over 10 interactive workshops, facilitated over 40 stakeholder interviews, and fielded 4surveys to gather data-driven inputs for strategic plans for 2 independent schools.
- Spearheaded web and visual identity strategies for various nonprofit organizations that drove15% increase in site viewership and 10% growth in donations to organizations.
May 2021 - Mar 2022
Brand Strategist
- Worked directly with the Chief Executive Officer to support the company’s go-to-market strategy.
- Planned and organized marketing functions and operations (product development, branding, communications etc.) to ensure they projected the company’s unique voice and value proposition.
Feb 2021 - May 2021
Associate Strategist I
- Designed full-funnel paid campaigns and brand strategies for CPG, beverage, restaurant, retail, andhealth and wellness brands. Delivered strategies to key decision-makers to raise brand awarenessfor portfolio partners.
- Led brand and creative strategy for global brands P&G and Kraft-Heinz, commanding quarterlysales quota of $1M - $3M, exceeding 100% of quota in both quarters.
Apr 2020 - Nov 2020
Brand Planner
- Defined custom brand marketing strategies across 5 verticals and over 15 brands.
- Doubled Twitter engagement for clients by putting brand innovation and inventive storytellingfirst.
- Launched Pop-Tarts 2020 Super Bowl campaign, achieving over 150K views and garnering majorpress in Adweek and Gold distinction in Shorty Awards for Integrated Campaigns.
- Developed innovative employee resource group (ERG) direct message (DM) chatbot, generating50K messages and securing national coverage in top-tier publications.
May 2016 - Apr 2020
Brand Planning Intern
Created innovative strategies to present the platform’s versatility to Fortune 100 clients; contributed to the development of over 20 client-facing pitches with user experiences designed to drive conversation and resonance for brands and consumers.
May 2015 - May 2016
Client Services Intern
- Leveraged Google Analytics and AdWords to optimize targeted search campaigns and conducted quality assurance testing; performed daily site maintenance and AdWords updates for 50+ clients to increase client retention by.
- Translated client requirements into efficient technical solutions; created integrated content solutions across 2 languages (Arabic, English) to optimize user experiences through qualitative and quantitative testing
Jan 2015 - May 2015
Business And Systems Integration Analyst Intern
- Promoted leading-edge technologies and best-practices to evolve client strategies to deliver more effective and efficient software solutions; completed systems integration to deploy 4 new tablet-based applications.
- Performed tests for batch analytics programs including creating test conditions, test scripts, and validation queries in SQL); successfully parsed hundreds of data sets to design 3 functional design mockups generating.
Jun 2014 - Aug 2014
Management Team Leader
21St Century Advantage Program
- Completed a rigorous 16-week leadership training program on the behalf of the 21st Century Advantage Program for the Retention of Students in Howard University's School of Business.
- Chosen from a group of the 30 most qualified and confident leaders in the training class of 50 students.
- Mentored a group of fourteen freshman and transfer students as a part of the students' Business Orientation courses.
Jul 2013 - May 2014
Promotions Messenger
Flag Marketing
- Distributed promotional materials in order to facilitate ticket and album sales around the Columbus Metropolitan area.
- Developed professional relationships with local businesses in order to gain promotional permissions for projects.
- Facilitated past promotions, including HelloGoodbye concert promotion for the release of their album, Would It Kill You?, the Goodguys PPG Nationals Auto Show, and Golden Boy's Hopkins versus Shumenov.
Sep 2010 - Apr 2014
Marketing Intern
- Performed auxiliary office tasks like producing event posters and staff laminates during weekly summer office hours.
- Used social networking skills to manage and facilitate corporate Tumblr blog.
- Networked among industry professionals as an assistant to band meet-and-greets and other events.
May 2010 - Aug 2012
2 education records
Shelby Williams education
Bachelor'S Degree, Information Systems
Howard University
Hs Diploma
Columbus School For Girls
FAQ
Frequently asked questions about Shelby Williams
Quick answers generated from the profile data available on this page.
What company does Shelby Williams work for?
Shelby Williams works for Zora's House.
What is Shelby Williams's role at Zora's House?
Shelby Williams is listed as Marketing and Communications Manager at Zora's House.
What is Shelby Williams's email address?
AeroLeads has found 1 work email signal at @twitter.com for Shelby Williams at Zora's House.
What is Shelby Williams's phone number?
AeroLeads has found 1 phone signal(s) with area code 614 for Shelby Williams at Zora's House.
Where is Shelby Williams based?
Shelby Williams is based in Columbus, Ohio Metropolitan Area, United States while working with Zora's House.
What companies has Shelby Williams worked for?
Shelby Williams has worked for Zora'S House, Aaf Columbus, Target, Mrm, and Mission Minded.
How can I contact Shelby Williams?
You can use AeroLeads to view verified contact signals for Shelby Williams at Zora's House, including work email, phone, and LinkedIn data when available.
What schools did Shelby Williams attend?
Shelby Williams holds Bachelor'S Degree, Information Systems from Howard University.
What skills is Shelby Williams known for?
Shelby Williams is listed with skills including Social Networking, Leadership, Social Media, Blogging, Powerpoint, Public Speaking, Management, and Microsoft Office.
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