Shelby Traff

Shelby Traff Email and Phone Number

Head of Client Success @ Catalyst Content
Santa Rosa Beach, FL, US
Shelby Traff's Location
Santa Rosa Beach, Florida, United States, United States
About Shelby Traff

Shelby Traff is a Head of Client Success at Catalyst Content. Colleagues describe them as "We were fortunate to have Shelby Traff as our Account Manager for the past two years. During this time, Shelby went above and beyond in understanding our business, offering tailored recommendations that felt more like consulting than just acting as a liaison with the development team. Shelby's project management skills and communication were top-notch. She consistently kept us informed and ensured that our projects stayed on track. Whenever we needed expedited help, Shelby made it… Show more" and "Shelby was an ideal Account Manager for M.S. Rau. I worked with her extensively on digital projects for over a year. Our small team juggles dozens of projects with limited and finite resources, and her tenacity and dedication to customer service helped make big, frequent changes to our website almost effortlessly. She led her team well and consistently demonstrated drive to get projects off the docket and held herself and others accountable when things didn't go as planned due to… Show more"

Shelby Traff's Current Company Details
Catalyst Content

Catalyst Content

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Head of Client Success
Santa Rosa Beach, FL, US
Website:
simplistic.com
Employees:
43
Shelby Traff Work Experience Details
  • Catalyst Content
    Head Of Client Success
    Catalyst Content
    Santa Rosa Beach, Fl, Us
    View
  • Simplistic
    Senior Project Manager
    Simplistic Sep 2024 - Present
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  • Praella
    Strategic Account Manager
    Praella Oct 2022 - Aug 2024
    · Managed a rotating portfolio of retainer Shopify D2C clients to improve the overall online user experience including new page creations, page redesigns, product listing optimization, 3rd party app integrations and customizations and theme/checkout updates. · Led comprehensive platform migration and redesign projects for a number of brands across a broad spectrum of industries, ensuring seamless transitions and adherence to budgets and timelines.· Worked with a cross-functional team of… Show more · Managed a rotating portfolio of retainer Shopify D2C clients to improve the overall online user experience including new page creations, page redesigns, product listing optimization, 3rd party app integrations and customizations and theme/checkout updates. · Led comprehensive platform migration and redesign projects for a number of brands across a broad spectrum of industries, ensuring seamless transitions and adherence to budgets and timelines.· Worked with a cross-functional team of project managers, designers, CRO strategists and full stack developers to ensure seamless project and task execution across multiple time zones. Show less
    View
  • Gridiron Football
    Marketing Manager
    Gridiron Football Jan 2021 - Jul 2022
    Dallas-Fort Worth Metroplex
    · Managed a team of 5 direct reports resulting in 2 team member promotions and top engagement scores.· Coordinated a multifaceted marketing strategy across digital, email, social media and print mediums to enhance brand outreach and visibility.· Engineered a comprehensive digital marketing campaign strategy, yielding a customer acquisition cost of $15 on a $175 product.· Prepared and presented performance analytics and ROI reports to the board of directors.
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  • Nvip, Llc
    Ecommerce Account Manager
    Nvip, Llc Dec 2019 - Nov 2020
    Dallas, Texas, United States
    • Developed eCommerce strategies for Shopify and Wordpress sites boosting AOV by 25% through targeted marketing and UX improvements.• Integrated advanced customer journey and conversion analysis tools to optimize A/B testing resulting in a 20% increase in conversion rates.
  • Nfinity Athletic
    Omni Channel Manager
    Nfinity Athletic Jan 2019 - Dec 2019
    Greater Atlanta Area
    • Drove Amazon & Walmart Marketplace onboarding, optimization & management, resulting in a 300% increase in online channel sales over a 6 month period across US, CA & UK regions
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  • Etuhome
    Ecommerce Marketing Manager
    Etuhome Jan 2018 - Oct 2018
    Greater Atlanta Area
    • Responsible for the onboarding, promotion and selling of product lines through eight eCommerce channels including: Amazon, Houzz, Bed Bath & Beyond, One Kings Lane, Wayfair, Overstock, Perigold & Birch Lane
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  • The University Of Alabama In Huntsville
    Student Athlete
    The University Of Alabama In Huntsville Aug 2013 - Jan 2017
    Huntsville, Alabama Area
    • UAH Volleyball 4-year Scholarship Recipient • Member of NCAA Student Athlete Advisory Committee
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Shelby Traff Education Details

Frequently Asked Questions about Shelby Traff

What company does Shelby Traff work for?

Shelby Traff works for Catalyst Content

What is Shelby Traff's role at the current company?

Shelby Traff's current role is Head of Client Success.

What schools did Shelby Traff attend?

Shelby Traff attended The University Of Alabama In Huntsville.

Who are Shelby Traff's colleagues?

Shelby Traff's colleagues are Marcel S. Kersey, Gonzalo M., Nicolás Aispuro, Michael Perciballi, Mary Haworth, Daniel Mayoraz Harriague, Karen R..

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