Shelby Wall Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, Us

Key Responsibilities:- Conceptualize, write, edit, and proofread a wide range of copy, including but not limited to brand messaging, web content, marketing collateral, social media posts, and blog articles.- Participate in brainstorming sessions and creative meetings, contributing ideas and concepts for client projects.- Collaborate with designers, art directors, and strategists to produce cohesive, visually integrated content that ensures brand consistency across multiple mediums.- Stay current on client industries, target audiences, and competitors to serve as a subject matter expert.- Present, explain, and defend copy concepts to creative teams and clients.- Develop user-focused web content and SEO-informed copy for websites and landing pages in collaboration with brand and marketing strategists.

Atlanta, Georgia, Us

Reframe hired me as a part-time writer specializing in the dynamic field of behavioral health, leveraging my expertise to elevate and diversify their written content. Reframe is a neuroscience-backed app that helps people change their relationship with alcohol.In this role, I:- Created engaging and informative content through daily articles, courses, blogs (both internal and external), and emails to educate our users.- Effectively presented and clearly communicated creative concepts internally.- Participated in a highly collaborative, iterative content process, proactively giving and receiving feedback from team members.

Nashville, Tennessee, Us

Senior copywriter for all high-profile clients. Author of over 1,000 content pieces including blogs, SEO website pages, conversion-oriented landing pages, email blasts, press releases, ads, product descriptions, sales collateral, infographics, and social posts.Copyeditor (proofreader) for all contractor writing submissions: grammar, flow, style. Fact-checker who provides feedback on sensitive subjects and ensures compliance with regulatory standards. Content strategist responsible for ideating and launching effective, mold-breaking strategies for each client. Central project manager who liaises with clients, stakeholders, and agency partners. Creative director overseeing the creative team’s delivery of quality, on-brand content from concept to production.Client industries: healthcare, construction, interior design, mental health, finance, fintech, technology, B2B, franchise sales, jewelry, home care, criminal and juvenile law, fabrication, consulting, outdoorsmanship, septic services, and education.

**This was a promotion after Gyrosity Projects was acquired by Stadiumred Group.**Responsible for managing and growing the creative team, which included recruiting, mentoring, and managing new full-time members of the team, as well as freelance contractors. Determined how to best represent a concept visually, which elements to use, and the overall look / style of campaigns and creative output. Managed the on-time and on-budget delivery of work by the creative team. Demonstrated strong communication skills and collaboration ability by liaising with other team leaders and key members of the company and its affiliates to perform top tier work required by the company and its affiliates.

Primary consultant for all client site optimization, crafting of brands, design direction, and any written materials leaving the company. Extensive copywriting and editing work on all client publications.Design of social art for Twitter, Facebook, Youtube, Instagram, Spotify, Amazon. Graphics for social posts, physical advertisements, digital advertisement, corporate and individual branding. Photography (product and lifestyle). Advanced skill sets in design (Adobe Suite – Photoshop, Illustrator, InDesign, Lightroom), web design and optimization (Sketch, Photoshop, other programs to mock up + CMS – Wordpress, Squarespace, Shopify, Bandzoogle, Webflow, Magento), and photography (Photoshop, Lightroom). Continued education through various platforms to stay on top of industry shifts and trends.Oversight of creative team and freelancers. Coordination with outside vendors and teams for the planning and execution of photoshoots, video footage collection, advanced design work, video animation, packaging design, and site fixes. Training of freelancers, interns, account associates, account managers, and other employees in analytics, design best practices, Adobe programs, web design, and other technical skills.Inception and execution of entire new division of the company, notably the service offerings of website builds and content strategy, creating a substantial new revenue stream for the company. Management of projects, people, clients, and timelines under demanding circumstances, while personally executing a wide variety of tasks for all clients + individually contracted projects.

Nashville, Tennessee, Us

Interviewed at Absolute to be an executive assistant. Through demonstrated skill, was promoted to the role of graphic designer before also taking on full responsibility for marketing and social media.My contributions made the company $1.4 million in ten months. $200k of that was from Facebook ads alone. At times, my campaigns were responsible for over half the traffic coming into the store. Designed billboards up to 40'x40' (both print and digital), managed projects with multiple companies (in excess of $20,000 budget), created every door direct mail campaigns (up to 65k pieces), and staged/shot real estate photography for multiple listings. Design responsibilities included flyers, posters, internal materials, letterheads, t-shirts, uniforms, business cards, advertisements (print and digital), websites, Wordpress pages, winning corporate contests entries, and landing pages. Curated and grew 30 social media accounts for employer's various businesses.

Nashville, Tn, Us

Hands-on experience with materials design, data collection, and other aspects of research in social psychology, particularly in the field of consumer interests and behavior.

Data collection and curation over the summer. Surveyed consumers and gathered information for assessing organizational effectiveness. Data input, organization, and interpretation geared towards improving customer experience. Cold-called and learned from hundreds of customers.

Bachelor Of Science (B.S.), Psychology

Bachelor Of Fine Arts (B.F.A.), Photography

Honors Diploma, Leadership Studies