Shelby Watson Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

- Identified 10 or more key partnership/influencer opportunities a month by researching prospects in our target markets and/or customers who already use our products, created the company's first affiliate discount code, and executed outreach and gifting which resulted in UGC with 30k views on Instagram reels- Managed marketing calendar, sent 15+ monthly email/SMS campaigns through Shopify, Mailchimp, and/or Klaviyo, and managed social media campaigns that resulted in $15k of online sales in less than a week- Created various marketing materials (product manuals, sales sheets, brochures, flyers, signs, backdrops, etc.) for the sales team to distribute to 150+ customers to promote and educate about our products and strengthen sales efforts - Initiated contact by phone and/or email to set up and organize different set locations to work with the creative team for photoshoots and lifestyle content- Supported photographer by assisting with product placement and captured a wide variety of creative behind-the-scenes photos and videos for social media content- Researched trends across multiple social media platforms and executed new ideas for content that were implemented weekly

eCommerce Coordinator Specific Job Duties:- Worked with Home Depot buyers directly on 25+ campaigns/promotions throughout the year that resulted in “Best Seller” product tags, top-page search results online, and increased sales on multiple items- Monitored partner pricing versus minimum advertised price (MAP) policy through Competera software resulting in a decrease in MAP violations by 95%- Identified selling opportunities for partners on products that are not currently carried to profitably attract end-customer sales- Monitored daily inventory levels loaded for 10 eCommerce partners to maintain exceptional shipping service levels- Performed maintenance and updates to websites, using Shopify, that aligned with brand standards and maintained a consistent and strong brand identitySocial Media Coordinator Specific Job Duties:- Created monthly email marketing campaigns that resulted in 2,500+ newsletter subscribers in one year and averaged 20 new subscribers weekly- Organized monthly giveaways for followers, including 500 teachers for back-to-school and “12 Days of Christmas” that resulted in +111% engagement, 165 new followers, and 75 new email subscribers- Reported social media activity and insights in weekly Sales Team meetings that demonstrated increased online presence with 3,500 Instagram followers gained organically in less than a year- Day-to-day management and maintenance of all social media channels (Facebook, Instagram, YouTube, Twitter, LinkedIn), including scheduling posts with Sprout Social/Planoly, and responding to all comments and DM's in less than 12 hours to help grow brand presence and customer loyalty