🤝 Looking to connect? Feel free to send a request with a quick note!Hi, I’m Shelda. As a UX design leader and creative problem solver, I bring over 9 years of experience driving digital transformation across healthcare, telecommunications, and advertising. My expertise spans B2B, B2C, and enterprise environments, where I balance innovation with a deep understanding of user needs to deliver impactful, business-aligned results.In my most recent role, I led projects that advanced digital transformation and enhanced the user experience for healthcare brokers, providers, and internal Medicare initiatives:Launched the Online Broker Marketing Materials Form, significantly reducing the physical distribution of materials and adding new brokers during open enrollment.Improved the Provider Portal Experience, enhancing user management and self-service capabilities for provider administrators. Introduced a utility tool that streamlined the portal, reducing administrative turnaround times and decreasing user access errors.Led a Medicare Retention Workshop, developing strategies projected to improve member retention in the coming year.I’m also pursuing a master’s degree in UX Design at the Maryland Institute College of Art and recently launched a UX Design education platform where I share user-centric design principles and host hands-on UX workshops.In my next role as a UX Design Strategist Leader, I’m eager to guide a team in an innovative company, integrating AI into product features to create more intelligent, personalized, and user-centric experiences.2 ways to connect: 📧 Email: shelda.eason@gmail.com🌐 Website: UXTorial.com