Sheldon Mcbee Email & Phone Number

Lancaster, Pennsylvania, United States

As Executive Director at Universal Athletic Club, I lead diverse teams across membership sales, personal training, group fitness, IT, general operations, and our Renewal Center. I optimize operations, drive revenue growth, and enhance member experience at one of the nation’s top-performing health clubs, sharing our successes at industry events like HFA, Canfitpro, IDEA World, and SCW.In Membership Sales, I streamlined processes, co-managed CRM integration, and developed a compensation model that motivates performance, establishing KPIs to ensure team excellence.Our Member Integration program is industry-renowned. I lead a world-class team that facilitates high-touch pathways for new members, integrating EGYM, co-developing strategies, and streamlining processes to improve member engagement.For Personal Training, I built a leadership structure that grew revenue by 60% over four years, designed a unique billing model to boost trainer retention, and served as liaison for third-party training programs and tech.Our Group Fitness program is among the top in the country. We created new member integration strategies and program rollouts that increased participation and check-ins, alongside KPI-driven performance tracking.In IT, I led software implementations for non-member services and transitioned to a new IT support company, enhancing server efficiency and improving ticket resolution times.I co-founded and directed The Renewal Center, focusing on rejuvenation, wellness, and anti-aging. I established service offerings, pricing, pay structures, and marketing strategies, positioning it as a core business component.

Lancaster, Pennsylvania Area

Provide leadership, growth implementation, quality control, and implementation of business strategies for a growing and progressive Personal Training team. -Grew the Personal Training Department from $950,000 to $1,550,000 in 3 years. The Department is on pace for $1,750,000 (prior to March 2020 COVID-19 Pandemic).-Developed additional revenue streams to the department including team based "Total Body Shaping" and "UAC Virtual Training".-Created a department restructure in leadership, development, and compensation that translated to statistically significant increases in department profitability. -Implement initiatives that enhance the member experience in order to exceed the company goals of usage and retention.-Provide leadership direction for the Personal Training team by driving ongoing quality control and regular team engagement activities.-Create a progressive environment by researching and implementing programming that drives business growth.-Create, develop, and deliver reports on department usage, account growth, and program performance.-Collaborate with affiliate health, fitness, and wellness companies to provide programming and coach education that leads to world-class training experiences for clients.-Provide fitness services to customers and clients in a private, semi-private, small group, and group exercise environment. My area of expertise is group and team personal training with an emphasis on strength training live or virtual and high intensity interval training.

As Director of Education for World of Dance Fitness the key role is to develop education systems that improve the product delivery in market while bringing to life the culture of the program. Education initiatives and resources are designed to impact the Education team and instructors of the program. This includes program training, workshops, industry education presentations, education resources on demand, and instructor coaching.-Developed an updated program training with fresh resources and scalable content.-Created a new Trainer integration system.-Helped recruit and train new Trainers.-Developed and launched an Online Program Training that has allowed a more scalable and cost effective method of instructor training.-Contribute to overall instructor and Education Team strategy.

Responsible for the development and performance of the of the LMUS Trainer, Assessor, and Presenter (TAP) team. A growing team of contracted education facilitators, quality control experts, and fitness presenters. This is the world’s largest team for Les Mills International.• Create and oversee a redefined leadership structure. This process highlights my change management skills. This created a newly established path of development for entry level and mid-tier TAP teams and a significant increase in mentor to touchpoints.•Developed a recruitment pipeline strategy based on the company’s growth prediction resulting in the discovery of over 115 potential candidates to fill the new Presenter role, far exceeding the established target. The pipeline strategy is now a scalable solution to allow efficient and quality growth over time.•Led the development of a large scale initiative to increase team engagement more than 4 fold. This in response to low relevant Gallup polls. These are tracked as measurable touchpoints. Working with a nationwide remote team, overcame the challenge of geography with newly established quarterly one-on-one development meetings, monthly team webinar updates, bi-annual regional meetings, and bi-weekly internal newsletters. •Collaborated with senior leadership to integrated measures of success. We redefined the KPIs that made the biggest impact and implemented how to measure, track, and report them. Developed and implemented an initiative for the TAP team to receive quarterly scorecards based on these metrics to drive engagement and performance.•Refined the TAP resources a centralized, streamlined, and organized location. •Facilitated and launched the development of a morale building TAP pledge designed by the team themselves aligning them with a unified mission that supports the company. Elements of this pledge are now regularly communicated and celebrated in monthly meetings and bi-annual regional meetings.

Provide international instructor and trainer continuing education, workshops, and advanced training. The role facilitates certification and advanced instructor modules for a variety of Les Mills™ programs.•Facilitate Les Mills International™ advanced trainings, teaching the skills needed for that country’s trainers to facilitate module certification trainings themselves. •Led trainings and workshops in the United States, Russia, Slovenia, Sweden, Netherlands, New Zealand, Brazil, Canada, Colombia, France, and Mexico.•Co-designed advanced instructor training. I co-wrote, trialed, and implemented the CXWORX™ Advanced Instructor Module now used as an international resource for module facilitation.

Lmus

Lead product success of the Les Mills GRIT™ Series in the United States as part of the Marketing team. A critically important product for the success of the company. Facilitated and directly supported the growth of the product sales in collaboration with the LMUS Customer Experience team. Worked hand-in-hand across LMUS departments to ensure programming is successful in terms of market growth, implementation success, and brand awareness.•Directly supported sales in my first FY in the role to exceed company targets.•Co-led one of the largest company product rollouts in just 6 months. Developed and implemented the overall strategy to train nearly 1000 instructors in 300 24-hour fitness® locations across the country. •Presented over 15 customer support and prospect webinars. Delivered over 20 instructor, customer, and internal facing presentations including to some of the top Health and Fitness chains in the US and Canada •Supported the marketing and business campaigns to drive product sales through innovative brand campaigns including a customer summer brand awareness campaign and the 2014 IDEA World Conference GRIT Champs competition. •Led the concept design for all internally designed marketing resources for the product. This included an innovative customer product launch kit, business and development webinars, any internal or external facing marketing asset, and instructor education.•Developed and implemented the recommended customers’ internal business model and worked as a product specialist supporting the LMUS Customer Experience team. This empowered the team to move prospects through the sales pipeline. •Co-managed the primary support function of the product account manager. This role worked hand in hand supporting the growing volume of Les Mills GRIT™ customers. •Led from the front by facilitating over 30 instructor trainings and continuing education workshops

Led and supported the LMUS Les Mills GRIT® Series and CXWORX™ Trainer team to help develop and design certification training, update quarterly assessments, and create continuing-education content. •Led the development of over 40 Les Mills US National Trainers. •Tracked their established KPIs and implement development strategies to improve their performance•Guided the development of the team with regular meetings with international peers and US Program coaches. • Facilitated the recruitment of new Trainers, led their onboarding process, and ongoing development

I was selected among top candidates to film multiple at-home Beachbody workouts and present at Beachbody Summits.

Master'S Degree, Human Nutrition

Human Nutrition

Bs, Biology/Biological Sciences, General

Activities and Societies: African American Society, FootballBiology