Sheldon Ramsamooj Email & Phone Number

Doral, Fl

Invited in March 2019 to increase overall web traffic and SaaS app sales by attracting a higher quality of visitor to their brand site via the SEO channel. Results to date:• Achieved 118 new Page 1 Google rankings (up from 34 at the start of the project) • Increased Goal completions in the SEO channel by 116.69% YOY. (Comparing Mar 1 to Dec 1, 2019 to same time period in 2018.) • Provided content and on-page SEO guidance for 14 blog posts.• Defined the SEO structure for the launch of the brand’s new website.• Collaborated with the management and site development teams on Conversion Rate Optimization tests for the brand's new website.• Secured 4 content publishing relationships with European and USA-based trade blogs for link-building and ongoing content collaboration. (The goal here is to build a network of content partners who can share the brand message to the several segments of the overall prospect funnel – not just the software decision-makers.)

Sunrise, Fl

Contracted in January 2019 to increase product sales by implementing an overall digital marketing plan. The brand was using Amazon and previous business relationships to grow and started hitting a revenue ceiling. They wanted to explore additional channels and I took the challenge (along with a partner consultant I sometimes work with.) Ongoing results include: • Achieved 33 new Page 1 Google rankings (up from 4 at the start of the project in January 2019) • Provided content and on-page SEO guidance for the entire line of products. (There were 43 products initially, and the brand is launching several more in the coming year.)• Re-wrote the content for 9 product pages to include product videos, images and other useful media for the target market. This is an ongoing process until we exhaust the product line. • Scripted and edited 9 product videos and accompanying Q&A videos. These videos are all on page 1 of Youtube for specific target keywords. This is a key part of our branding strategy.• Optimized and manage the brand’s Youtube strategy. Currently, the channel has 38 page 1 rankings for new videos I edited and optimized. • Collaborated with the brand’s owner on Conversion Rate Optimization tests and tweaks for the website.• Created and executed the brand’s email marketing strategy starting in June of this year. (Mailchimp is the preferred platform due to their size and need for simplicity when it comes to apps their staff can work with.)• Began the process of setting up new traffic and conversion goals inside Google Analytics so the brand can refine the results measurement of their marketing efforts.• Developed and currently execute the brand’s email marketing strategy.• Created and currently implementing the brand’s Social Media and Local Maps SEO strategy.

Coral Springs, Fl

Approached by the webmaster - a FL. based reseller - to increase SEO traffic and gross website revenue for the Kratom products (Asian herbal supplements) they sold via an ecommerce store ( http://www.naturalorganix.com ). Results to date:• Created and executed a strategic on-page optimization plan with relevant Schema Mark-up.• Planned and executed a tiered national citation plan, focused on the coastal areas Google Analytics indicated were highest probability customer centers.• Executed a link-building plan to support the on-page efforts and strengthen the content relevance of the site.• Initial optimizations started on Nov. 1st 2017, were completed by Dec. 27th, 2017.• Comparing 2018 to 2017 from Jan. 1st to July 19th, here are the stats:o New Users increased by 367.54% (81,390 vs. 17,408)o Transactions increased by 355.83% (16,433 vs 3,605)o Revenue increased by 274.12% ($1,353,866 vs. $361, 879) vs same time period in 2017.

New Jersey

Challenged in March 2017 to increase overall product sales by factory direct selling to consumers from their brand site, increase net profit per product, and add a sales channel that reduced dependence on their only retailer. Results to date:• Launched a new ecommerce store on Shopify in May 2017 for the client. ( https://www.microair.net/ )• Migrated all products and tech. manuals from their legacy site to the new Shopify store.• Reviewed and rewrote the on-page copy to convert customers more effectively. • Installed a combination of free and paid Shopify apps for:o Mailchimp email integrationo Multiple pricing options for Dealers and Retail customers, and o Customer Review submission• Integrated Mailchimp with the store to automate Abandoned Cart sequences and follow-up sequences. • Completed the SEO project plan and updated all product Meta Data, Schema Mark-up and On-Page Content . • Selected a store template based on these criteria: o Easy to navigate product display areas on the home pageo Product pages allowed for conversion elements like: i. Multiple video embedsii. Content accordions and tabs for layering content for the lay-person and the technically inclinediii. Product variants with different characteristics and pricesiv. Sufficient product page area for conversion-optimized copy and customer testimonials • End of year revenue for 2017 reached $397,686... representing 306% of 2016 website sales.• At the end of 2018, website sales are at $1,415,494... representing 356% of 2017 sales figures. The efforts that moved the needle in 2018 were: a. We began executing a video marketing strategy on-site, via social media & delivering them to the 181-Dealer Network recruited in 2017. b. We launched product-specific email automation funnels for cart abandonment improvements, up-sells, referrals and customer reviews.• As of 4-10-2019, YTD sales are at $359,785, representing an 85% increase over the same time period in 2018.

Pompano Beach, Fl

Planned and executed SEO and Content Marketing strategies for 5 brand websites for this employer: • SaaS Products: o www.Tracksmart.com (152% SEO traffic increase since January 2014.) o www.eFile4Biz.com (43% YOY sales increases via SEO for 3 years in a row.)• eCommerce: o www.HRDirect.com (169% YOY SEO traffic increase as of June 1st 2016)o www.PosterTracker.com (348% SEO traffic increase since January 2015)• Niche Authority: o www.ComplyRight.com (Thought Leader site still in content development stages)Responsibilities included:• Suggesting keyword strategies to target web traffic for each brand. • Guiding content production and providing lead generation ideas for list-building.• Managing link-building campaigns and outreach to influencers. • Providing daily on-page SEO guidance for all customer-facing content.• Supporting with new product research by gauging search demand and providing competitive analysis.

Deerfield Beach, Fl

Developed the search engine strategy for the company’s brand sites and traffic blogs. Responsibilities included:• Executing the content strategy to target qualified web searchers.• Managing our blog network of 20 Wordpress sites. • Repurposing of content for syndication and link-building.• Running Youtube campaigns. • Daily SEO guidance for all customer-facing content.• Writingvideo scriptsand optimization of all media for 20 Youtube channels. • Working with the Content team to brainstorm audience topics and create lead generation toolsfor 2 brand sites: o www.MyCreditLocker.como www.ScoreDriven.com

Hallandale Beach, Fl

Managed the daily website marketing and sales efforts while leading a team of 3 customer service associates in up-selling new product lines via telephone and company website via live chat. Responsibilities included:• Executing a Google Base listing strategy that resulted in 2000+ targeted website visits daily.• Writing and testing on-page product copy for conversion optimization.• Conducting customer outreach to constantly optimize sales copy for priority products. • Managing the SEO for 4 product lines: home audio equipment, DJ headphones, car audio, and DVD players.• Managing Customer Service staff handling order-taking, return processing, replacements and insurance claims. • Implementing survey strategies to uncover product & service innovations, resulting in 3 additional product lines.• Creating email conversion and abandoned cart marketing funnels using MailChimp.• Managing Quality Control efforts to ensure consistently high customer satisfaction levels.

Davie, Fl

Developed strategic marketing & development plans for clients. We generated clients by putting on workshops endorsed by the Miami Herald. These events were hands-on for attendees and took place at the Herald’s Miami location. When dealing with clients. Responsibilities included: • Writing marketing copy for online and offline messaging. • Creating and implementing surveys for on-page conversion testing and refinement.• Using competitor surveys to identifying product or service innovations. • Testing and refining Quality Improvement strategies for customer service and sales departments.• Developing plans for online media, print media, trade show marketing, point of sale tools and in-house sales scripts. • Creating Powerpoint presentations and leave-behind sales materials for salespeople.• Managing the production of marketing tools with designers, printers and programmers.

Led a team of 15 telemarketers that increased the sales call appointment volume by 173% and turned an inbound customer service team into a product up-selling center. Responsibilities included:• Using a tiered strategy of phone calls, emails, postcards and fax messaging to boost sales appointments set. • Training the inbound telemarketing team to up-sell product consumables to current and past clients.• Working with the Sales Director to offer commissions on product and service contract up-sales to telemarketers. • Conducting ongoing training for the telemarketers to achieve consistency in sales volume and sales meeting goals.

Dania Beach, Fl

Led an auction company’s marketing team in the addition of a new sales channel after selling exclusively on eBay. Their strategy was “low price and large volume” selling for a diverse array of products. My role began on the data entry team and shifted to the Web Marketing team in 3 months. Responsibilities included: • Implementing an SEO strategy to attract more traffic to their website daily.• Creating and managing a bi-weekly email newsletter offeringmore productsto current and past customers.• Finding new product ideas via competitive shopping analysis for the Merchandising team.• Improve product sales copy and image quality for conversion optimization. • Training Customer Service to use product and warranty up-sell messages during inbound order calls.