Brands Director
Current
Jul 2020 - Present
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Sheldon Smith Email & Phone Number
Brands Director
at
WILLIAM LAMB GROUP
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Brands Director
Location
Leeds, England, United Kingdom
Company size
Who is Sheldon Smith? Overview
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Quick answer
Sheldon Smith is listed as Brands Director at WILLIAM LAMB GROUP, a company with 15 employees, based in Leeds, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Sheldon Smith.
Sheldon Smith previously worked as Director Of Products at Specsavers Optical Superstores Limited and GLOBAL CATEGORY DIRECTOR - Kids at Clarks. Sheldon Smith studied at General Smuts High School, South Africa.
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WILLIAM LAMB GROUP
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Profile bio
About Sheldon Smith
A dynamic, committed and highly focused Global Category Product Director with over 25 years comprehensive knowledge and understanding of footwear, shoemaking and product management within this industry. Adept at driving growth with records of achievement with demonstrated success, driving a multimillion pound sales growth while providing effective leadership in highly competitive markets. Product planning and execution throughout the product lifecycle, including: gathering and prioritising product and customer requirements, defining the product vision, and working closely with other support departments to ensure revenue and customer satisfaction goals are met. Responsible and accountable for own category P&L.
Current workplace
Sheldon Smith's current company
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9 roles
Sheldon Smith work experience
A career timeline built from the work history available for this profile.
Director Of Products
Specsavers Optical Superstores Limited
- Retail offer & competitor/market analysis – ensuring overall business strategy was met through KPI’s
- Product launches and communication – through clearly defined plans, successful launches of new products to store are achieved
- Product development and management - working closely with key stakeholders to deliver a successful and clear product strategy
- Leadership - Active role in the Senior Leadership Team whilst developing the Product Team
Nov 2016 - Aug 2017
Global Category Director - Kids
- Leading a team of 20, consisting of designers and Product Managers
- Report direct to Chief Brand Officer
- Deliver financial performance targets including gross margin, volume and turnover growth across the portfolio
- Define kids range, pricing, trading marketing plan for all distribution channels
- Development of a clear vision for the kids range over the next 5 years Responsible and accountable for own P&L
- Matrix organisation – Working closely with Category Marketing Director, Supply Chain Director, Sourcing and Product Development Director, Regional Presidents, Merchandise Directors, Brand Operations Director
May 2012 - Nov 2016
Head Of Mens Product
- Leading a team of 10 people, consisting of Designers and Range Manager Developing and building men’s shoe ranges for world wide distribution
- Report direct to Category Director Men’s
- Matrix organisation – working closely with Merchandise Manager, Sourcing and Product Development Manager, Sales Team, Marketing Manager
Sep 2010 - May 2012
Senior Mens’S Casual Range Manager-Worldwide
- Developed the Casual Range worldwide with an annual turnover of £180 million.
- Plan and developed the Casual Range to meet the needs of customers worldwide
- Deliver budgeted sales and margin contribution for the category in line with company objectives
- Met agreed target timescales for design, development and delivery
- Implemented product innovation
- Defined product ranges for wholesale worldwide and UK retail
Sep 2006 - Sep 2010
Men’S Range Manager Uk
Nov 1996 - Sep 2006
Men’S Footwear Buyer
Saleshouse And Edgars Group
Jun 1993 - Oct 1996
Assistant Footwear Buyer
Kurt Geiger Ltd
Mar 1992 - May 1993
Footwear Merchandiser/Assistant Buyer
A&D Spitz Shoes
Jan 1990 - Feb 1992
1 education record
Sheldon Smith education
-
General Smuts High School, South Africa
FAQ
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Quick answers generated from the profile data available on this page.
What company does Sheldon Smith work for?
Sheldon Smith works for WILLIAM LAMB GROUP.
What is Sheldon Smith's role at WILLIAM LAMB GROUP?
Sheldon Smith is listed as Brands Director at WILLIAM LAMB GROUP.
Where is Sheldon Smith based?
Sheldon Smith is based in Leeds, England, United Kingdom while working with WILLIAM LAMB GROUP.
What companies has Sheldon Smith worked for?
Sheldon Smith has worked for William Lamb Group, Specsavers Optical Superstores Limited, Clarks, Saleshouse And Edgars Group, and Kurt Geiger Ltd.
How can I contact Sheldon Smith?
You can use AeroLeads to view verified contact signals for Sheldon Smith at WILLIAM LAMB GROUP, including work email, phone, and LinkedIn data when available.
What schools did Sheldon Smith attend?
Sheldon Smith studied at General Smuts High School, South Africa.
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