Sheldon Gray Email & Phone Number

Sugar Grove, Il, Us

Chicago, Illinois, United States

Greater Chicago Area

Presently responsible for overseeing the University of Chicago Booth School of Business's digital landscape, which encompasses websites, email systems, analytics, social media platforms, and search functionalities. I am dedicated to implementing digital best practices and staying abreast of the latest industry standards to enhance the University's online presence (www.chicagobooth.edu).Key Focus Areas+ Executed the incorporation of source code tracking attribution for Marketing and PPC campaigns, enabling more thorough analysis within Adobe and Google Analytics+ Offer collaborative leadership to a team comprising over 12 highly skilled team members, overseeing digital strategy, engagement, web development, search optimization, social media, UX, and analytics.+ Spearheaded successful initiatives prioritizing the implementation of GDPR standards across various web systems while improving WCAG scores to meet or surpass the mandated standards.+ Orchestrated multiple pivotal relaunch endeavors for the University, including the redesign of the main website, rebranding of the intranet, and enhancements to the email platform, among others.

Greater Chicago Area

Chicago, Illinois

Chicago, Il

Chicago, Il

As the lead web developer at Kelmscott Communications, Inc., an agency specializing in dynamic multi-channel marketing campaign solutions, I managed a team of skilled individuals, including both seasoned professionals and entry-level developers. The primary focus of the role was executing captivating, Higher Education database-driven personalized digital marketing campaigns for lead generation.Key Focus Areas+ Utilized expertise in HTML, CSS, and JavaScript to craft tailored, high-impact campaign microsites catering to diverse industries such as Healthcare, Education, and Manufacturing, among others.+ Generated and meticulously analyzed website usage and email data, employing insights to shape future campaigns and enhance return on investment (ROI).+ Successfully developed and deployed well over 100 dynamic web marketing microsites, elevating brand visibility and driving lead generation for clients.

United States

As the webmaster at Zebra Technologies, a leader in Radio Frequency Identification solutions, my role involved the upkeep and evolution of the online web presence of zebra.com. Additionally, I spearheaded the planning and execution of several robust portals catering to clients, end-users, and customers for Zebra Marketing.Key Focus Areas+ Executed tailor-made marketing landing pages to boost awareness and foster lead generation, promoting the range of services Zebra offers.+ Engaged in collaborative efforts with various business units and development teams to brainstorm ideas, analyze, and resolve usability issues such as website performance. This led to a more enhanced user experience where needed, resulting in user satisfaction.+ Facilitated analytic reporting using Oracle to efficiently organize data and produce comprehensive, actionable email performance reports.

As the application developer at Keane, Inc., a firm renowned for delivering cutting-edge web solutions (now known as Accenture), my responsibilities included constructing and upkeeping new applications, refining existing modules, and offering support to Keane's client users associated with one of the nation's largest kidney dialysis firms located in Nashville, Tennessee.Key Focus Areas+ Offered timely and responsive customer support and ensured quality assurance by adeptly addressing issues and inquiries, thus preventing escalations and service complaints.+ Utilized technology-driven solutions, including email and SQL, to professionally service customers across diverse dialysis clinics.

Master'S Degree, Human Computer Interaction

Bachelor Of Fine Arts, Digital Media Technology / Animation