Digital Engagement Manager
CurrentManage digital media, content strategy & optimizing digital consumer UX and engagement for European Icons & Rums portfolio including Aperol, Campari & Appleton Estate Rum, Wray & Nephew.
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Sheldon Whyte is listed as Digital Engagement Manager at Campari Group, a with 2972 employees, based in Jamaica. AeroLeads shows a matched LinkedIn profile for Sheldon Whyte.
Sheldon Whyte previously worked as Digital Manager at Campari Group and Assistant Brand Manager -Export at Campari Group. Sheldon Whyte holds Bachelor Of Science - Bs, Marketing from The University Of The West Indies, Mona.
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Experienced Marketing Professional specializing in Digital Marketing and Project Management. Proven track record driving strategic campaigns, exceeding KPIs, and expanding market share. Creative, analytical, and customer-centric. Strong leader, team builder. Ready to elevate any business and drive growth.Let's have some fun!
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Manage digital media, content strategy & optimizing digital consumer UX and engagement for European Icons & Rums portfolio including Aperol, Campari & Appleton Estate Rum, Wray & Nephew.
Kingston, Jamaica
1. Improved Digital Marketing Communications by executing content marketing activities across commemorative weekends and days for 5 focus brands2. Collaborated with cross-functional teams to ensure alignment and consistency in brand messaging3. Managed end-to-end design of the Jamaica Rum Festival Website achieving over 4m impressions and over 1m views while depleting Jamaica Rum Festival Campaign Assets in digital leading to a 20% and 40% increase respectively for the brands' followers and interactions vs 20214. Created and implemented the first structured Digital Influencer Marketing programme for 5 key brands 5. Utilised digital marketing strategies to enhance online presence and reach target audiences
Kingston, Jamaica
1 Achieved 89% increase in Net Sales Value for Wray & Nephew and JB Rum2. Drove brand visibility and customer engagement through marketing campaigns3. Analyzed market trends and competitor activities to inform effective marketing strategies
Kingston, Jamaica
1. Executed 25+ events and 2 local carnivals, delivering high-quality entertainment tourism products2 Engaged and managed 30+ sponsorship relations with local and international brands3. Managed social media page, achieving 300% growth in followers4. Generated 3M+ social media views and 260k+ USD PR value5. Collaborated closely with internal teams and external stakeholders to ensure seamless event experiences and sponsor satisfaction.
Kingston, Jamaica
1. Successfully sponsored and developed over 10 diverse platforms during a two-year tenure2. Elevated brand awareness through strategic marketing campaigns and initiatives3. Achieved and surpassed commercial KPIs to drive business growth4. Managed end-to-end sponsorship process, from identification to execution5. Fostered strong relationships with partners and stakeholders to ensure effective collaboration6. Proactively identified and capitalized on opportunities to enhance brand visibility and market presence7 . Utilized project management skills to deliver successful sponsorship activations.
Other employees you can reach at camparigroup.com. View company contacts for 2972 employees →
Kimberley Von Knoblauch
Colleague at Campari GroupVienna, Austria
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Anthony Wagstaff
Colleague at Campari GroupGreater Sydney Area, Australia
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Julie Barillet
Colleague at Campari GroupParis, Île-De-France, France
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Jason Brown
Colleague at Campari GroupLouisville, Kentucky, United States
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Mackenzie Ekert
Colleague at Campari GroupSydney, New South Wales, Australia
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Yvonne Mellado
Colleague at Campari GroupNew York City Metropolitan Area, United States
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Nausica Mazzoleni
Colleague at Campari GroupBergamo, Lombardy, Italy
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Elena Moscardi
Colleague at Campari GroupSanta Croce Sull’ Arno, Tuscany, Italy
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Lida Ticha
Colleague at Campari GroupCzechia, Czech Republic
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Giulia Rapisarda
Colleague at Campari GroupMilan, Lombardy, Italy
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Quick answers generated from the profile data available on this page.
Sheldon Whyte works for Campari Group.
Sheldon Whyte is listed as Digital Engagement Manager at Campari Group.
Sheldon Whyte is based in Jamaica while working with Campari Group.
Sheldon Whyte has worked for Campari Group, Mas Makers Ltd, and Digicel Business Group.
Sheldon Whyte's colleagues at Campari Group include Kimberley Von Knoblauch, Anthony Wagstaff, Julie Barillet, Jason Brown, and Mackenzie Ekert.
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Sheldon Whyte holds Bachelor Of Science - Bs, Marketing from The University Of The West Indies, Mona.
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