Sheldon Baker

Sheldon Baker Email and Phone Number

Nutraceutical brand marketing consultant and veteran journalist. Creator of The Baker Buzz for NaturAlley Magazine, Editor of Health E-Insights for Nutraceuticals World and Editor-at-Large for InnoVision Health Media @ Baker Dillon Group
Sheldon Baker's Location
Clovis, California, United States, United States
Sheldon Baker's Contact Details
About Sheldon Baker

Professional Experience• Public relations and brand marketing communications experience including, brand development, corporate marketing management and agency founder and partner• Founder of marketing firm establishing programs for clients nationwide and generating millions of dollars in corporate revenues • First to initiate a successful brand sales and marketing campaign using celebrity endorsement in the nutraceutical industry • Awarded 26 marketing industry honors for creative excellence• Senior officer experience with three non-profit trade organizations Goals:• Always seeking to be in the health, wellness, food and sports marketplaces.Specialties: Advertising, brand and identity marketing, public relations and publicity, marketing research, strategic development, event development and management, broadcast and print media relations, trade show management, video production, web site design and infrastructure, social media marketing, new product marketing launches, celebrity endorsement promotion, collateral development and more!

Sheldon Baker's Current Company Details
Baker Dillon Group

Baker Dillon Group

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Nutraceutical brand marketing consultant and veteran journalist. Creator of The Baker Buzz for NaturAlley Magazine, Editor of Health E-Insights for Nutraceuticals World and Editor-at-Large for InnoVision Health Media
Sheldon Baker Work Experience Details
  • Baker Dillon Group
    Chief Executive Officer
    Baker Dillon Group May 2020 - Present
    A brand marketing firm specializing in corporate and product branding, brand development, print, broadcast, and digital advertising, internet, and public relations, product launches, and trade show promotion for the nutraceutical and food and beverage industries.• Direct agency business operations and development, vendor relations; responsible for agency management, growth, and profitability.• Provide client marketing leadership and direction for senior executives; generate corporate and product awareness to create new business opportunities and revenue streams.• Develop brand marketing consumer and trade product launches. • Contributing editor to Nutraceuticals World, Happi, and Nutrition Industry Executive magazines and websites.
  • Life Extension
    Director Of Public Relations
    Life Extension Nov 2011 - Mar 2020
    Ft. Lauderdale, Fl, Us
    Developed and directed public and media relations and special promotional projects.• Produced Healthy Talk, a weekly radio show on RadioMD.com• Guest producer for LiveForeverish • Created and directed strategic brand marketing development of The Supplement Pyramid • Generated consistent media exposure in consumer and trade media• Developed special promotional projects to generate company and product awareness including development of The Supplement Pyramid book and website
  • Baker Dillon Group
    Brand Executive Officer
    Baker Dillon Group Jan 1995 - Oct 2011
    Baker Dillon Group, Fresno 1995-2011Brand Executive OfficerA marketing firm specializing in corporate and product branding, print, broadcast and Internet advertising and public relations, new product launches and trade show promotion for the natural products industry. • Direct agency business operations and development, vendor relations; responsible for agency management, growth and profitability. • Provide client marketing leadership and direction for senior executives; generate corporate and product awareness to create new business opportunities and revenue streams. • Develop brand marketing consumer and trade product launches that increased regional retail sales 38%; introduced ingredient brand promotion that generated higher revenues for ingredients portfolio to cover corporate overhead for 5 years; developed 8 ingredient brands and created complete marketing programs over 10 year period to boost sales and heighten supplement industry and health professional market presence. • Served as Vice President Strategic Engagement for American Herbal Products Association, 2014-2016
  • Interhealth
    Marketing Communications Director
    Interhealth 1992 - 1995
    InterHealth Company, Concord, CA 1992-1995Recognized branded dietary supplement ingredients manufacturer.Marketing Communications Director• Launched company marketing communications department; created a professional approach to brand marketing in trade and consumer marketplaces. • Pioneered industry multimedia marketing producing broadcast and video publicity, celebrity product endorsement, ongoing media tours and trade show seminar celebrity formats that garnered more than 50 million impressions. • Developed brand and marketing strategies to introduce CitriMax® increasing corporate revenues from $1.5 million to $20 million in 12 months.
  • Sheldon Baker Public Relations
    Principal
    Sheldon Baker Public Relations 1986 - 1992
    Sheldon Baker Marketing Communications, San Francisco 1986-92Boutique marketing firm specializing in corporate public relations, publicity and promotion.Principal• Created award-winning corporate and product publicity for real estate, financial, consumer, educational, food, sports and retail clients; responsible for client relations, account management, budgeting, employee staffing and training.• Developed company marketing strategies and directed simultaneous promotion launch of two new specialty food retail stores in Chicago surpassing initial sales goals by 13%.• Conceived and directed holiday season publicity campaign that directly led to sale of two multiple unit properties with total value of $85 million.
  • Daniel Edelman Public Relations
    Senior Account Manager
    Daniel Edelman Public Relations Jun 1985 - Jun 1986
    Responsible for managing accounts associated with the real estate financial industry and Bay Area transportation.
  • Coakley Heagerty
    Public Relations Manager
    Coakley Heagerty 1982 - 1984
    Managed publicity programs for financial and real estate clients, supervised staff of three and active in new business development

Sheldon Baker Skills

Brand Development Public Relations Marketing Communications

Sheldon Baker Education Details

  • Columbia College
    Columbia College
    Marketing Communications

Frequently Asked Questions about Sheldon Baker

What company does Sheldon Baker work for?

Sheldon Baker works for Baker Dillon Group

What is Sheldon Baker's role at the current company?

Sheldon Baker's current role is Nutraceutical brand marketing consultant and veteran journalist. Creator of The Baker Buzz for NaturAlley Magazine, Editor of Health E-Insights for Nutraceuticals World and Editor-at-Large for InnoVision Health Media.

What is Sheldon Baker's email address?

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What is Sheldon Baker's direct phone number?

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What schools did Sheldon Baker attend?

Sheldon Baker attended Columbia College.

What are some of Sheldon Baker's interests?

Sheldon Baker has interest in Career, Kids, Cooking, Exercise, Investing, Electronics, Home Improvement, Reading, Music, Sports.

What skills is Sheldon Baker known for?

Sheldon Baker has skills like Brand Development, Public Relations, Marketing Communications.

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