Sheldon Baker Email & Phone Number

A brand marketing firm specializing in corporate and product branding, brand development, print, broadcast, and digital advertising, internet, and public relations, product launches, and trade show promotion for the nutraceutical and food and beverage industries.• Direct agency business operations and development, vendor relations; responsible for agency management, growth, and profitability.• Provide client marketing leadership and direction for senior executives; generate corporate and product awareness to create new business opportunities and revenue streams.• Develop brand marketing consumer and trade product launches. • Contributing editor to Nutraceuticals World, Happi, and Nutrition Industry Executive magazines and websites.

Ft. Lauderdale, Fl, Us

Developed and directed public and media relations and special promotional projects.• Produced Healthy Talk, a weekly radio show on RadioMD.com• Guest producer for LiveForeverish • Created and directed strategic brand marketing development of The Supplement Pyramid • Generated consistent media exposure in consumer and trade media• Developed special promotional projects to generate company and product awareness including development of The Supplement Pyramid book and website

Baker Dillon Group, Fresno 1995-2011Brand Executive OfficerA marketing firm specializing in corporate and product branding, print, broadcast and Internet advertising and public relations, new product launches and trade show promotion for the natural products industry. • Direct agency business operations and development, vendor relations; responsible for agency management, growth and profitability. • Provide client marketing leadership and direction for senior executives; generate corporate and product awareness to create new business opportunities and revenue streams. • Develop brand marketing consumer and trade product launches that increased regional retail sales 38%; introduced ingredient brand promotion that generated higher revenues for ingredients portfolio to cover corporate overhead for 5 years; developed 8 ingredient brands and created complete marketing programs over 10 year period to boost sales and heighten supplement industry and health professional market presence. • Served as Vice President Strategic Engagement for American Herbal Products Association, 2014-2016

InterHealth Company, Concord, CA 1992-1995Recognized branded dietary supplement ingredients manufacturer.Marketing Communications Director• Launched company marketing communications department; created a professional approach to brand marketing in trade and consumer marketplaces. • Pioneered industry multimedia marketing producing broadcast and video publicity, celebrity product endorsement, ongoing media tours and trade show seminar celebrity formats that garnered more than 50 million impressions. • Developed brand and marketing strategies to introduce CitriMax® increasing corporate revenues from $1.5 million to $20 million in 12 months.

Sheldon Baker Marketing Communications, San Francisco 1986-92Boutique marketing firm specializing in corporate public relations, publicity and promotion.Principal• Created award-winning corporate and product publicity for real estate, financial, consumer, educational, food, sports and retail clients; responsible for client relations, account management, budgeting, employee staffing and training.• Developed company marketing strategies and directed simultaneous promotion launch of two new specialty food retail stores in Chicago surpassing initial sales goals by 13%.• Conceived and directed holiday season publicity campaign that directly led to sale of two multiple unit properties with total value of $85 million.

Responsible for managing accounts associated with the real estate financial industry and Bay Area transportation.

Managed publicity programs for financial and real estate clients, supervised staff of three and active in new business development