Significant Achievements:- entrusted with acting Head of Business Unit role, keeping in view the high performance and achievements and to further strengthen the leadership decision making- over 130% increase in overall revenue- over 185% growth in VAS revenue - signed on China Visa outsourcing- new partnerships for China Visa - QDF, Qatar - Bio Met & Stemz Global, Turkey Visa - Gateway, British Council CD IELTS, US Visa interview coaching - Argo Visa, WHN, vDoc- Created new business verticals i.e. 1. Education – British Council CD IELTS 2. Health – Qatar, Medical Centre & World Health Network (WHN)3. Special Project during Pandemic - COVID Test Management Service an aggregator model created for PCR Covid - 19 testingKey Focus Areas:- Diplomatic/Missions Relations- Revenue Enhancement- Value Added Services- Brand Development- Customer Experience- Information Service Center- Budgeting- Project Management / Build Outs- Business Development- Corporate Social Responsibility - Government & Public Relations - Training & Development

Significant Achievements:- helped set up 2 start ups- go to market strategy for an auto manufacturer- built strong business development relationships behalf of the clients

Significant Achievements- Company Spokesperson- Custodian of PKR 2.7 billion ($26 M) brand & media budget- Launch & Re Launch of Zong 4G- Controlled dropping of TVC’s on Electronic Media from 20% to less then 5%.- Placed Zong as the Telecom partner at the launch of Pakistan Super League.- EPD & Volume Discounts; earned additional savings in overall media budgets through early payments to media agency & formalization of volume discounts as agency annual KPI for the additional savings as high as 3%. - Created opportunity for the largest OOH canvas in Pakistan for outdoor visibility ensuring cost efficiency - Achieved additional responsibility to Head Media, Activations & Marketing Operations a year after joining as Head of PR & CSR.- Within a year i went from a one man team to a team of 8- Successfully lobbied for launch of 4G & position Zong as the first & only 3G & 4G operator in the country- Positioned Zong as the first & only operator to enter the Handset/Terminals business. - Implemented triple bottom line values for self-sustainability. - Crisis Management; ensured pull back of data taxes in Punjab province, ensured zero visibility of network black out, created transparency for the largest global BVS activity and more through buildup of media pressure

Significant Achievements:- Recipient of the “Best Practicing CSR Company” by the UNGCP- Visionary of the first Golf Brand endorsement & sport development programme by a corporate entity in Pakistan. - Implemented triple bottom line values for self-sustainability. - Started the first child healthcare focused initiative within the telecom industry. The idea was to remove the social and class divide by providing the similar facilities available at private hospitals at a federal government hospital for the general public. - Initiated & executed the first public private partnership with Plan Pakistan to set up a Thalassemia Center in Vihari, one of the most densely Thalassemia affected area in the country. - Developed a mentor program for Ufone employees to help nurture youth from the underprivileged sect of the society. - Ufone’s CEO was nominated among the Top Ten CEO’s in the world at the World Communications Awards 2010- Helped Ufone achieve the status of the most visible telecom brand on social media.- Ufone is the most liked telecom brand in the country via Facebook

Responsibilities:- Head the marketing communications team (i.e. Corporate, Postpaid, Prepaid & VAS)- Budget control for overall brands of the company- Developing and implementing brand strategy in line with the marketing plan.- Manage all ATL & BTL strategy, planning & execution for the Brand- Customizing all Application, WAP, IVR, SMS and Web services & to ensure complete customer friendly roll out of all Value Added Services- Head Brand Activation (planning & execution)to further enhance brand image- Identifying & coming up with campaigns that are critical to achieve the desired brand positioning.- Assessing market needs for innovation in communication and developing consumer and trade marketing activities- Media planning & execution- Responsible for the planning, coordinating, follow-ups and monitoring of advertising & promotional activities for the brand in close coordination with marketing services group & the advertising agency.- Strategic analysis of the brand in relation to competition.- Brand tracking and aligned research functions.- Brand equity managementAchievements:- Ufone was nominated the most humorous brand with a unique identity/pisitioning like none other in the country.- Spearheaded a growth in VAS revenue from 10% to 15% in relation to the overall revenue of the organization.- Ufone was positioned as the leader in innovation plus the first to launch the most innovative, consumer friendly packages & value added services.- Ufone was nominated the most followed telecom brand on social media.

Responsibilities:- Develop & implement brand strategy for VAS- Manage all ATL & BTL strategy, planning & execution for the Brand- Manage all IVR, SMS & Web services to ensure complete customer friendly roll out all Value Added Services- Reposition Ufone VAS to increase sales, revenue & activation targets - Responsible for research of all Brands- Media planning & execution- Assessing market needs for innovation in communication and developing consumer and trade marketing activities- Responsible for the planning, coordinating, follow-ups and monitoring of advertising & promotional activities for the brand in close coordination with marketing services group & the advertising agency.- Strategic analysis of the brand in relation to competition.- Brand tracking and aligned research functions.- Brand equity management and brand activationAchievements:- Spearheaded a growth in VAS revenue from 4% to 10% in relation to the overall revenue of the organization.- First to launch regional language services which helped increase VAS revenue drastically

Responsibilities:- Developed overall brand strategy for Prepay & VAS - Create a prepaid brand to penetrate into the potential youth segment- Manage all ATL & BTL strategy, planning & execution for the Brand- Identifying gaps to achieve the desired brand positioning, sales, revenue & activation targets - Assessing market needs for innovation in communication and developing consumer and trade marketing activities- Research(BHT,Churn, Mystery Shopping & Conjoint Analysis) of the Prepaid brand- Media planning & execution- Manage Advertising agency to enhance brand perception.- Brand tracking and aligned research functions.- Brand equity management - Create an activation platform to interact and increase share in youth segmentAchievements: - Launched Ufone Prepay which was the first niche market teenage cellular brand in Pakistan.- Managed a phenomenal growth of over 200% (from 2.5 million to 7.8 million customers) for Prepay between July 2005 –July 2006 - Developed an activation program ‘URock’ specifically to target the opinion leaders within the metros which was to aimed at using a viral marketing approach

Responsibilities:- Assist all ATL & BTL strategy, planning & execution for the Brand- Conducted market potential and segmentation researches(BHT, Conjoint & Mystery Shopping) to identify existing gaps and future prospects in the cellular market- Devised brand and segment specific communication strategy for the three brands of the company.- Media planning & execution- Responsible for the planning, coordinating, follow-ups and monitoring of advertising & promotional activities for the brand in close coordination with marketing services group & the advertising agency.Achievements:- Member of the core re-launch team that successfully rolled out a complete new look to enhance the cellular operations of Ufone - Spearheaded Corporate, Prepaid and Postpaid brand profiling with regards to the product offerings and market opportunities- Team Lead for Prepaid Brand initiatives- Increased sales drives by 230% per day with the launch of various consumer promotions.