Marketing Supervisor
Hayward, California, United States
▪Partner with commercial accounts and dealer services to drive and promote in-lane and online sales to buyers•Implement key account, business unit, market-specific and location promotions. Work in-lane auction sale marketing for commercial and dealer accounts. Ensure marketing campaigns are delivered on time and within budget.•Oversee execution of marketing activities to dealers and auction facilities including print, displays, and signage. Ensure that effective auction/lane signage and décor are in place for the location.•Coordinate development of onsite signage/ads using provided templates when available, with direction from the Area Marketing Manager and assistance from the Regional Graphic Designer, as needed.•Maintain up-to-date location information on company websites, including: contacts, sale information, and pre-sale and post sale lists. Ensure that an effective and approved social media presence is in place for the location.•Work with auction leadership and Area Marketing Manager to develop a targeted e-mail plan.•Work with auction leadership at assigned location and Area Marketing Manager to develop quarterly marketing plans that service the needs of location consignors and overall location goals, while aligning with quarterly plans for Key Accounts, business units, and the market.•Work through the Area Marketing Manager to communicate key upcoming events and marketing campaigns at the location to the field sales team.•Track giveaways and promotional item inventory. Ensure appropriate reporting of promotional item receipt to the finance department.•Produce catalogs and run lists for sale inventory, using templates or required inserts when applicable.•Make hotel reservations for dealers visiting the location. Track travel receipts and dealer transaction information to submit to the finance department for dealer reimbursement when applicable.