Sheldon Jones Email and Phone Number

Lead the growth of Quantium Americas from $1M in revenue to over $20M in three years. Transactional Data is a mess - Decisioning is hard to operationalize - Right action, right customer, right time remains elusive - Quantium has solved this for the largest global firms. Data powering possibilities - When expertly harnessed and strategically applied, data can be transformational. We combine the best of human and artificial intelligence to power possibilities for individuals, organizations and society.

Acquired by MastercardAPT Platforms harnesses the power of data to help the world's leading companies make decisions with confidence. What decisions does APT Platforms inform for Financial Institutions?• Different customers, different channels: Firms must be able to know the multi touch multi channel measurement. This enable them to offer a seamless experience across branches, the mobile app, the online platform, and the contact center. Different customers, though, have vastly different preferences. Take a Test & Learn approach to empirically prove the best offer, message, creative and channel strategy for each customer.• Make every marketing dollar go further: With marketing expenses rising rapidly, executives are under increasing pressure to justify each marketing investment. Mastercard's Test & Learn analytics software is built to maximize the ROI of each campaign by identifying the most effective messaging, promotion, cadence, and channel by customer and by market.• Rise to the top of the wallet: Credit card issuers are locked in a rewards arms race, driving up the cost of acquiring and retaining each new customer. Banks must constantly optimize spend incentives and other offers to maintain and grow these relationships. Test & Learn analytics identifies the right outreach for the right customers at the right times.• Invest in winning ideas: Which outreach strategies most effectively grow AUM? How can you better drive acquisition through advanced predictive analytics, while retaining your most valuable relationships? Wealth Management firms rely on Test & Learn analytics to maximize the impact of new sales force tactics, marketing strategies, and book-building approaches.• Make the most of your branch and ATM Network: Banks are making drastic changes to their layouts, staffing models, and physical footprints in the pursuit of adapting to today’s customer. Test & Learn analytics allows banks to minimize the risk of each of these high impact decisions.

About Equifax, IXI Services:IXI enables its clients to differentiate and target consumer households and target markets based on proprietary measures of wealth, income, spending capacity, credit, risk, share-of-wallet, and share-of-market.Offering multi-dimensional insights including a foundation of measured assets and leading edge online platforms, IXI helps financial services and consumer marketing firms accelerate decision-making in order to achieve their business goals, such as better identifying customers with the greatest opportunity or making smarter resource allocations and marketing decisions based on the growth potential and product preferences within target markets.Summary of Responsibilities:Tasked to launch two divisions within Equifax, IXI Services. I developed a business plan and executed it successfully, launching a new application division within the Finance and Banking sector for IXI Services by closing over $5.2 million total contract revenue with 18 new logo clients (Santander Bank, Synovus, FNBO, SC Fed Credit Union, ADT, to name a few). In late 2013 and 2014 I also helped launch the Auto Vertical which focused on clients like Reynolds and Reynolds, Porsche, Autotrader, Cars.com, GM, Urban Science and many more), Both the application and auto divisions were a strategic part of the IXI’s growth playbook to change the company from a data provider to a consultative solutions company and continue to drive growth.

About NMInciteSocial media has become a critical and perplexing topic for consumer-facing companies. We believe that there’s extraordinary opportunity in the masses of digital data that consumers’ social behavior generates. So we've made it our mission to enable them to leverage the full promise of social media. That's why leading brands look to us for "social media intelligence” — to help them unlock its business value and transform their organizations to act upon these insights — to realize measurable business impact. Advancing social media intelligenceSummary of Responsibilities:As a Senior Director of client services I provide unsolicited consumer insights to help promote and protect their brands through accurate, real-time measurement and in-depth analysis of Consumer-Generated Media (CGM) and online audience behavior.

Summary of Responsibilities:Tasked to launch a new online division of Nielsen to enhance online ad targeting for Retail, Financial, Automotive, Healthcare and Publisher industries in addition to my current responsibilities as East Coast Director; which consisted of leading a team to multimillion dollar annual revenues through solutions that help clients identify both ’who’ and ’where’ their most profitable customers and prospects are with precision. Offered industry-leading consumer segmentation systems, consulting services and marketing software applications for site location analysis, advertising sales, marketing databases, B2C, and B2B enhancement, direct mail and email list data; Created new sales through individually generated leads; developed, energized, and built strong relationships with prospects and was quick to cultivate and leverage customer relationships; Developed and maintained business plans and forecasts to achieve corporate and team new business goals.___________________________________________________About The Nielsen Copmany, ClaritasClaritas is a target marketing information company dedicated to helping you with consumer and B2B marketing, and dedicated to maximizing your profitability with measurable target marketing programs, marketing tools and B2B marketing software. Claritas offers industry-leading market segmentation systems, market analysis consulting services and marketing software applications to help you with site location analysis, site selection, advertising sales and customer targeting.The Nielsen Company is a world-leading demographic, market segmentation research information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems and Scarborough Research, among others.

Summary of Responsibilities:Conducted high level strategy sessions with CEO’s, VP’s and Directors; to help improve customer targeting, site location, and Business to Business targeting. Managed the entire East Coast of Nielsen Claritas media team, of which I was responsible for all new business and renewing all current business. I hired and managed the daily support team for my clients which consisted of a senior account manager, two account managers and one client service manager.

Summary of Responsibilities: Tasked to rebuild the media team due to 5 years of constant Account Executive turnover and a decrease in client satisfaction level. Almost tripled the size of the media team in less then three years from $1 million in 2006 to over $2.6 million by January 2009.

Summary of Responsibilities: Managed Nielsen Claritas’ entire portfolio of Government and Nonprofit accounts; American Red Cross, American Diabetes, Peace Corps, DOD, and Departments of Health to name a few that have representation across the US. Was responsible for developing an understanding of client needs and in turn helped provide recommendations that improved customer targeting and site selection. Conducted strategy sessions and presentations to my client base that will help them meet their business goals. Conducted training and support for over 80 individual users of Nielsen Claritas tools, technology and data.

Summary of Responsibilities: Conducted strategy presentations to CEO’s, Directors of Marketing and Collections Management to over 30 regions around the USA, on how Demographics, and Segmentation, can positively impact donor collections and increase return on investment. Developed marketing plans consisting of customer targeting both current and prospects through direct mail, email and telephone, and site selection; where I was a consultant helping determine optimal locations based on the combination of client and Nielsen Claritas tools and data.