- Spearheaded digital marketing campaigns, including SEO optimization, social media strategies, andemail/SMS marketing efforts, resulting in a 30% increase in online engagement and a 25% boost inlead generation.- Conducted in-depth market research to identify key trends, target audience, and competitivelandscape.- Designed and implemented sales enablement tools and training programs to equip the sales teamwith the necessary resources and knowledge.- Built and managed revenue models to forecast financial performance and set realistic sales targets.- Monitored key performance indicators (KPIs) and generated reports to track the success of the go-to-market strategy and revenue growth.- Expanded the GTM and revenue team from an initial size of 3 to a team of 10.

- Successfully managed $300+ million in advertising revenue across all major channels, includingsearch, social, lifecycle, programmatic, and commerce media.- Part of the COE and executive leadership team (ELT) and managed over 125 direct employees.- Worked directly with Amazon, Google, Meta, Walmart, Target, and The Trade Desk.- Successfully developed and executed comprehensive social media campaigns for leadingentertainment companies, driving engagement and expanding audience reach through innovativecontent strategies- Managed and cultivated relationships with top social media influencers and content creators,leveraging their platforms to promote entertainment projects and enhance brand visibility.

- Grew revenue from zero to over $3 million in new business within 18 months.- Successfully raised nearly $8 million for a DTC e-commerce marketplace and compliant SaaSprogrammatic marketing platform.- Hired and managed 20 direct employees with deep experience in SaaS, marketing automation, and eCommerce.- Developed and led integrated GTM strategies (sales, marketing, and customer success) within start-ups and venture growth-stage companies.- Negotiated the largest revenue partnership with Glassdoor that successfully launched Vana eCommerce delivery platform.- Built a board of directors and advisory board with industry experts at Google, Chewy, and Snap.- Aligned leadership teams with the product development team, operations, field sales, andmarketing

- Raised $65 million in venture funding (Seed, Series A, Series B).- Responsible for selling over $1 billion in advertising budgets and measuring over $5 billion in ROIresults.- Successfully developed and managed worldwide customers, including Microsoft, Netflix, BMW,and Starbucks.- Drove integrated strategies for new customer growth, managed and built SDRs, and developedindustry-leading sales organizations that exceeded performance goals.- Developed key partnerships with major publishing partners, including Facebook, Twitter, Snap,IHeart, Google, and Pinterest.- Implemented cutting-edge engagement tactics, such as interactive live streams and exclusivebehind-the-scenes content, which set new standards in audience interaction and retention forentertainment brands.- Led emerging social media trends and platforms, creating pioneering content formats thatpositioned entertainment companies as industry leaders and early ado

- Full-funnel strategist focused on measurable ROI across multiple revenue channels.- Responsible for 10 direct salespeople and closed $50 million in new business growth.- Managed over $400 million in performance and social media budgets for growth marketingcampaigns from major brands such as Netflix, Microsoft, Allstate, and Starbucks.- Managed $100 million P&L and drove growth initiatives that captured first-party data using click-funnels and content gating, which resulted in revenue growth and success. Managed over 200employees.- Internally raised $3 million to incubate a new social media division, outperforming all otherdivisions from 2009 to 2011.- Managed revenue team, customer success team, and media buying.- Created a new social media marketing division in partnership with Facebook.