Client Portfolio:Meraas • Pinnacle • Richy's • Wafi • Murdoch • Impact BBDO • BPG Bates • Zurich • Capita • Matrix PR • Danzas • Coface • Travelex • Lucrae • RSA Logistics • Halliburton • Wunderman

• Creative Leadership • Ideation & Conceptualisation • Campaign Development • Through-the-line Copywriting • Digital/Social Media Content • Creative Quality Control • Naming & Brand Identity Brand Portfolio: Ford • Lincoln • Land Rover • McDonald's • Uber • Nestlé • OMO • Emirates NBD • Daman

• Creative Leadership • Ideation & Conceptualisation • Campaign Development • Through-the-line Copywriting • Digital/Social Media Content • Creative Quality Control • Naming & Brand Identity Brand Portfolio: Rakbank, Sanofi, Betadine, Gulf News, Meraas, Emaar, Al Ghurair, Al Rostamani International Exchange, Exim Bank, Emax, Emirates Hospital, Bank Sohar, Sunset Mall, GRT Jewellers, Super General, Al Rostamani Travel

Established in 2002, DAMAC Properties is the region's largest private developer of iconic residential, commercial and leisure projects with a presence across the UAE, Saudi Arabia, Qatar, Lebanon, Jordan and Iraq.Brand Portfolio: Trump, Versace Home, Fendi Casa, Paramount Hotels & ResortsKey Projects: AKOYA by DAMAC, AKOYA Projects, DAMAC Towers by Paramount• Developed the concept and creative executions for AKOYA Oxygen• Conceptualisation / content for brochures, ads, digital media and other collaterals• Script writing, footage selection and editing of TVCs and sales videos for projects• Naming of new residential projects aligned with architectural style, location, etc• Copyediting, proofreading, structuring and styling of all content (offline & online)• Updating of content on the website (damacproperties.com) through the CMS • Strategising communication for the hospitality divisions: DAMAC Maison & NAIA

Parented by WPP Group – the world's largest communications services conglomerate – and part of BPG Group, BPG | Bates delivers game-changing marketing solutions to a diverse spectrum of clients across Asia and the Middle EastKey Accountabilities: Creative quality control • Idea generation • Copywriting for through-the-line communication including TV, radio, print, outdoor, brochures / leaflets, digital media • Development of corporate identity manuals • Copyediting & proofreading of all contentBrand Portfolio: Spinneys, Waitrose, Reebok, Royal Sporting House, Baskin Robbins, Jumbo Electronics, Thuraya, Sacoor Brothers, Noodle House, Travelport, Dubai Tourism, VLCC, Rivoli, KidZania, Le Méridien, Network International, Al Rawabi, Burjeel Hospital, First Gulf Bank, Babyshop, Dubai Aquarium, Abu Dhabi Finance

Impact BBDO is a leading Middle East regional marketing communications group operating across the region for over 30 years delivering comprehensive communications solutions to a wide and prestigious spectrum of clientsKey Accountabilities: • Developing client-specific style guides, brand guides and corporate manuals based on writing styles (US, UK), grammar, etc for internal as well as external communication, and implementing them consistently across various media • Proofreading, editing as well as generating content for a wide portfolio of clients across all ATL (above-the-line) and BTL (below-the-line) communications• Developing advertising campaigns for a range of clients in conjunction with art directors to determine the best way to present advertising information• Creative solutions for newsletters, brochures, leaflets, flyers, websites, direct mailers as well as corporate communication material• Idea generation for BTL activities for various clients• Reviewing the latest trends to promote products and services in a better way• Branding, sub-branding and positioning for product ranges• Troubleshooting for last-minute copy requests, edits and reviewsBrand Portfolio: Emirates Airlines, Emirates Holidays, Tatweer, Barclays, Dubai Mercantile Exchange, Dubai Festival City, Dubai Healthcare City, Dubai Properties, Sama Dubai, Pepsi, MasterFoods

AMO Communications is an advertising agency set up in association with Percept IMC and Hakuhodo Inc., one of Asia's largest advertising conglomeratesKey Accountabilities: • Identifying the need to consolidate Godrej & Boyce’s leadership positioning in its category and develop tactical communication to the specific target group (TG) • Developing positioning and creative strategies for various Print and TV campaigns• Identifying TGs for Godrej Green Tea (niche), devising appropriate positioning and creating various strategies using BTL activities• Generating concepts for packaging copy and design for the agency's FMCG clients• Brand positioning and sub-branding for product ranges (fruit juices)• Identifying venue-specific communication mechanisms for client brand offerings• Event branding, positioning and developing campaigns through print, direct mailers and various BTL activities• Composing first-cuts of jingles and signature tunes for all TV / radio commercials Brand Portfolio: Godrej & Boyce Furniture, Godrej Tea, Godrej XS Fruit Juices, Coconut Grove Resorts, Infosys, TCL Electronics, Goa Tourism, Hot Brands

Netscribes is a knowledge support firm that helps global organisations source, structure, manage, analyse and use information effectivelyProfile: Content writing/editing, client communication, documentation practices, media research, team co-ordination, training & leading a team of 15 researchersProjects/Clients: MediaMap (now Bacons Information) and Times B2B Publications• Profiling media outlets across the US through primary and secondary research• Training and leading a team of 15 researchers• Data validation, performing quality checks and creating module templates• Client communication, team co-ordination and documentation activities• Participating in Quality Management Systems (QMS) workshops • Researching, compiling and editing editorial content• Assisting in developing the theme, layout and design for the journals