Shel Horowitz Email and Phone Number
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Boosting revenue, lowering costs, increasing employee retention and customer loyalty through environmental & social good… Beyond "Corporate Social Responsibility," discover your "Corporate Social OPPORTUNITY." Beyond Sustainability, find Regenerativity.WHAT I DOHelp green/social entrepreneurship business/organizations:• Create & market *profitable* products and services that address hunger, poverty, war, racism, climate change, even pandemics...• Discover new markets• Create win-win-win partnerships with business, nonprofits, government, academia, and community• Develop, publish, and market a book to anchor your expert credibility and build your personal brand and platformExample 1: Told the creator of software to manage green residential buildings and a social network for the residents to franchise these tools globally.Example 2: Helped the inventor of a cell-phone-size solar lamp target multiple markets.Example 3: Devised a win-win-win way for a pizza shop to create youth jobs and skills training, add significant business on a slow day, and address nutrition issues in schools.Example 4: Suggested marketing for a conference center based on its history as "sacred ground" to activists.BIZ PHILOSOPHYThe world is abundant, competitors can be allies, and ESG can create profit centers. Business can thrive addressing hunger, poverty, war, racism, climate change... These huge challenges sound big and scary--until we create and market profitable products and services tthat reduce their impact. I help you ethically & affordably:• Develop your current and future path to making a profitable difference, • Partner with others already reaching your best prospects• Help create a culture, products, and services based on profitable transformational social/environmental change • Develop/deliver messaging that makes those prospects eager to support your business.• Help you communicate and strategically as friendly, effective, & knowledgeable—from a Tweet to a book• Turn your business into a powerful lever to create the world we want AND achieve business successWHAT OTHERS SAY"The world needs more of this"-Jack Canfield"Powerful, direct and simple"-Seth GodinFull Quotes: http://goingbeyondsustainability.com/kind-words-from-experts-clients-meeting-planners-and-more/Shel is a multiple-award-winning author, valued consultant/copywriter, and certified international speaker/TEDx Talker. Download a sampler from his 10th book, Guerrilla Marketing to Heal the World: http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world
Greenandprofitable.Com
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Transformpreneur And FounderGoing Beyond Sustainability Aug 2015 - PresentFind the sweet spot where profitability meets environmental and social progress! I will work with you to:1] Create an overall strategy to integrate environmental and social good into all phases of your organization's DNA 2] Identify existing products and services that could find new markets while making a difference on issues like hunger, poverty, racism/otherism, war, and catastrophic climate change3] Develop and market new products that make that kind of difference4] Initiate win-win-win partnerships and collaborations with other businesses, nonprofits, government agencies, academia, celebrities, etc.5] Produce targeted "story-behind-the-story messaging, as short as a Tweet or as long as a book6] Work with you to shape your social change/environmental healing message into a well-published, well-marketed book
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TransformpreneurGoing Beyond Sustainability Aug 2015 - Aug 2015
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Book Author And Book ShepherdSelf-Employed Mar 1980 - PresentHave written 10 non-fiction books on marketing for social change businesses and other topics, including• Guerrilla Marketing to Heal the World (published by Morgan James—award-winner, co-authored with Guerrilla Marketing founder Jay Conrad Levinson)• Guerrilla Marketing Goes Green (John Wiley & Sons—award winner and long-running category best-seller, translated and republished in Italy and Turkey, co-authored with Guerrilla Marketing founder Jay Conrad Levinson)• Green and Profitable (AWM Books—a compilation of the internationally syndicated monthly column I wrote for four years)• Grassroots Marketing: Getting Noticed in a Noisy World (Chelsea Green—award finalist)• Principled Profit: Marketing that Puts People First (AWM Books—translated into Spanish and republished in Mexico and India)• Marketing Without Megabucks: How to Sell Anything on a Shoestring (translated and republished in South Korea by The Economic Daily—Korea's equivalent to the Wall Street Journal)• Nuclear Lessons (Stackpole, co-authored with Richard Curtis and Elizabeth Hogan—translated and republished in Japan, with a new post-Fukushima edition and an update by me)As a book shepherd, I help authors figure out the best path to publishing and then walk that path. I specialize in working with authors whose books make a difference in the world. Projects have ranged from a memoir of a female teenage Jewish partisan who escaped the ghetto during the Holocaust to an eco-friendly book on sufficiency to a book for women on how to succeed by better channeling their perfectionism.
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Green Business And Marketing StrategistGreenandprofitable.Com Nov 2010 - PresentAdvise businesses, organizations, and individuals on ways to save money and make money by going green. Speak internationally on green business, green lifestyle, green and ethical marketing. Develop profitability/marketing strategies and materials that get your best customers calling YOU.“Shel is a remarkably insightful and savvy green-marketing consultant with a feel for what the media seeks and public wants to know, plus a strong work ethic and commitment to deliver. His services are a bargain, and the ROI is great. He wrote a press release for us that has produced three solid media opportunities, and his no-nonsense advice has been very helpful, as has his ability to craft a simple, compelling message.”—Allen Rathey, Executive Director, Healthy House Institute“You captured the duality of what we are trying to do in terms of restoring the land and habitat for the Monarchs while also working to provide the communities with viable solutions to their problems. I wouldn’t change a thing!”—Danielle Lee, Michoacan Reforestation Fund, www.michoacanmonarchs.orgMore testimonials: http://greenandprofitable.com/marketing-consulting-and-copywriting/Profitability and marketing strategist, copywriter, author and international speaker specializing in affordable, ethical, effective approaches for green/socially conscious businesses and organizations, small business, entrepreneurs, authors, and publishers. Author of eight books, including Guerrilla Marketing Goes Green and Grassroots Marketing: Getting Noticed in a Noisy World.Also help unpublished writers become published authors.
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International Speaker And TrainerGreenandprofitable.Com Apr 1995 - PresentProvide interactive, high-energy, visually interesting presentations and trainings on green and social change business profitability, green and ethical marketing, green lifestyle, book publishing and marketing, and low-cost/high-return marketing to businesses, nonprofits, associations, community organizations, and individuals. Highlights include "Impossible is a Dare" at TEDx, Scaling Change, many other venues; "Making Green Sexy" at the Association for Business Communication international conference, Forum Davos Communication On Top (Davos, Switzerland), and multiple times each at SolarFest and GreenAmerica Green Festivals; Pecha Kucha (20 seconds each for 20 slides) and two other talks for Western Massachusetts Family Business Center.
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OwnerAccurate Writing & More 1981 - Present"Marketing strategies and materials that get your best customers calling YOU.""For more than a year now, Shel Horowitz has written press releases, direct mail, and web site copy for Autodidactic Press. His work is exceptional. He has as good of an understanding of sales psychology as anyone I've ever worked with and he is also great under the pressure of deadlines. In a test, one of his releases got 6 times as many responses as one of my own." —Charles Hayes, Autodidactic Press, Wasilla, Alaska"Shel has the uncanny ability to zero in on activities that stimulate income. When he advised me, he was able to quickly identify a few key strategies, such as changes to my website, that had immediate impact. I consider the time we spent very valuable, and it definitely made my business more appealing to my market."—Barbara Augello, M.S., EMT-B, President, Barbara Augello & Associates, MassachusettsMore testimonials: http://www.frugalmarketing.com/testimonials.shtmlProfitability and marketing strategist, copywriter, author and international speaker specializing in affordable, ethical, effective approaches for green/socially conscious businesses and organizations, small business, entrepreneurs, authors, and publishers. Author of eight books, including Guerrilla Marketing Goes Green and Grassroots Marketing: Getting Noticed in a Noisy World.Also help unpublished writers become published authors.Websites at greenandprofitable.com, frugalmarketing.com and several others.
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Green/Social Change Business Profitability Consultant/Speaker/TrainerTransformpreneur (A/K/A Going Beyond Sustainability) Jun 2015 - Aug 2015Helping business and NGOs/nonprofits incorporate social change into organizational culture, create products/services to *profitably* turn hunger/poverty into sufficiency, war into peace, catastrophic climate change into planetary balance.We know how but we've lacked the will—because we've tried to change the corporate world via guilt and shame. But that causes a defensive reaction; the people we want to reach close up like turtles in a shell and deflect our messages.Why not try enlightened corporate self-interest instead? When businesses see that they can thrive while doing good in the world—and they also see the erosion of market share and other consequences of failure to address these issues—they're much more likely to "join the party."We've already seen the corporate world embrace green business practices and develop green products and services. Companies like Unilever, General Electric, and Toyota have saved billions by greening their process, and made billions selling eco-friendly versions of everything from toothpaste to power plants.But business health goes deeper—to ensure that not only the planet, but its people can not just sustain ourselves but emerge from poverty and war.The good news? Profit opportunities abound in righting these systemic wrongs. And some of the best profit potential organizes new systems that address several of these at once.As a consultant, speaker/TEDx talker, and trainer…multiple-award-winning author of ten books including Guerrilla Marketing to Heal the World and the long-running category bestseller Guerrilla Marketing Goes Green…and having spent a lifetime "in the trenches" in both the environmental/activist and the business/marketing worlds, I'm uniquely qualified to help."Shel always provides fresh and a new perspective, so I get back on track and moving forward again." -Jim Bowes, NaturalMediaExperts.comhttp://goingbeyondsustainability.com
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Community Organizer (Vista Volunteer)Nypirg/Gray Panthers Of Brooklyn Mar 1979 - Aug 1980Community organizing to build local chapter of Gray Panthers. Took the group from a handful of people to an active core of 20+ and a large contact list.
Shel Horowitz Skills
Shel Horowitz Education Details
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Antioch CollegePlus Independent Exploration Of Public Relations -
Impact EventMarketing
Frequently Asked Questions about Shel Horowitz
What company does Shel Horowitz work for?
Shel Horowitz works for Greenandprofitable.com
What is Shel Horowitz's role at the current company?
Shel Horowitz's current role is Helping businesses identify, create, & market PROFITABLE Environmental & Social Good products/services that address hunger, poverty, racism, climate change, etc.—through win-win partnerships, positive-focus copywriting….
What is Shel Horowitz's email address?
Shel Horowitz's email address is sh****@****ble.com
What is Shel Horowitz's direct phone number?
Shel Horowitz's direct phone number is +141351*****
What schools did Shel Horowitz attend?
Shel Horowitz attended Antioch College, Impact Event.
What are some of Shel Horowitz's interests?
Shel Horowitz has interest in Your Inner Peace Guide, Inc, Community, Band, Outdoors, Kelly Roach, Imani Mamalution, Roberto C, Performance Art Theatre, Hawks And Reed Performing Arts Center.
What skills is Shel Horowitz known for?
Shel Horowitz has skills like Copywriting, Blogging, Social Media Marketing, Social Media, Marketing, Press Releases, Public Speaking, Newsletters, Online Marketing, Entrepreneurship, Public Relations, Marketing Strategy.
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