Shelia Cockrell Reed

Shelia Cockrell Reed Email and Phone Number

Leader in Business Engagement and Market Strategy @ CX Vantage, LLC
Shelia Cockrell Reed's Location
United States, United States
About Shelia Cockrell Reed

With over 20 years of proven expertise, I excel in delivering results across high-pressure environments in management consulting, services, and technology—globally, nationally, and locally. My passion lies in crafting impactful customer experience strategies that drive market share growth, foster brand loyalty, and ensure business stability.Core Competencies Include:Strategic and tactical leadership in digital marketing, social media, demand generation, and thought leadership.Expertise in client/user experience optimization, conference planning, and channel/account management.Success in driving market expansion through segmentation, product innovation, M&A transactions, and regulatory adaptation.Proven track record of executing strategic branding, awareness, and loyalty campaigns in emerging and established markets.In addition to my professional achievements, I am deeply committed to community engagement and mentoring. I contribute to fostering professional connections and empowerment with active involvement in organizations such as Co-Chapter Chair for Tampa’s 5050 Women on Boards, Tampa’s first Chapter Chair for the Women in Pension Network, first Faculty Chair for USF’s Digital Marketing Program, Marketing Mentor in the USF mentorship program, and first Tampa’s Chapter President for The CMO Club.Leadership Philosophy: I believe in the power of strategic relationships, data-driven decisions, and innovation to create enduring value for clients and stakeholders. My approach combines a deep understanding of market dynamics with a collaborative mindset to drive measurable outcomes.

Shelia Cockrell Reed's Current Company Details
CX Vantage, LLC

Cx Vantage, Llc

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Leader in Business Engagement and Market Strategy
Shelia Cockrell Reed Work Experience Details
  • Cx Vantage, Llc
    Chief Experience Officer
    Cx Vantage, Llc Dec 2019 - Present
    A consultancy that works with our clients to understand where they are in their market and grow strategy journey. It could be a pre-revenue, early- or late- stage company, product, market expansion or recapitalization—name it—our resources are equipped to align and deliver the expertise needed for optimal market strategy results.We have a sharp edge by leveraging years of mission-critical expertise in operating in all workstreams and strategies of brand, marketing, and sales. These areas are the hub of all the important spokes in building and managing a business. Our experience pulls from all marketing disciplines in different stages a business may require.
  • 50/50 Women On Boards
    Co-Chair For Florida
    50/50 Women On Boards 2019 - Present
    Los Angeles, California, Us
  • We Inspire. Promote. Network. (Wipn)
    Chapter Chair For Women In Pension Network
    We Inspire. Promote. Network. (Wipn) Oct 2017 - Present
    Madison, Wi, Us
    Serving as Tampa's Chapter Chair for WiPN. Launched on November 27th to create a forum for women leaders in the financial services/retirement industry.
  • Ameritas
    Leader Of Business Engagement And Strategy
    Ameritas Apr 2021 - Nov 2024
    Lincoln, Nebraska, Us
    Joined the best company and the best team - Ameritas Retirement Plans Division! Impressive, smart, energetic, sincere, equipped and driven to advance and serve the retirement plan industry.
  • Pcs Retirement
    Svp/Chief Marketing Officer For Aspire Financial Services
    Pcs Retirement 2013 - 2020
    Philadelphia, Pa, Us
    Manages overall marketing strategy, direction and leadership for Aspire's product development and packaging, brand, marketing and communications efforts, including the company's digital and social media strategies.
  • Consulting
    Corporate Marketing / Brand Management/ Business Development
    Consulting Nov 2005 - 2020
    Marketing Connoisseur offering services that build and deliver demand creation and brand equity. These services include integrated marketing capabilities, vertical and product marketing, brand management, communications on a national or global basis. 15 years of award winning marketing/branding/communications programs.
  • University Of South Florida Muma College Of Business
    Faculty Chair, Usf Digital Marketing Program
    University Of South Florida Muma College Of Business 2017 - 2019
    Tampa, Fl, Us
    Co-led the first Digital Marketing Program at USF. Chaired the first curriculum design.
  • The Cmo Club
    Tampa Chapter President
    The Cmo Club 2015 - 2017
    San Francisco, Us
    The CMO Club was founded in 2007 and currently has more than 850 members worldwide and 23 chapters. The CMO Club was created to bring heads of marketing together in a private, exclusive environment of openness and contribution that enables them to be more valuable and inspired revenue generators, leaders, marketers, and officers. To learn more, visit www.TheCMOClub.com.
  • Pmsi
    Vice President Of Marketing
    Pmsi 2006 - 2013
    Eden Prairie, Minnesota, Us
    Responsible for the marketing strategies in acquiring new business, retaining existing customers, launching new solutions and services, and building brand preference and loyality for the organization.
  • Amerisourcebergen
    Executive Director
    Amerisourcebergen 2006 - Oct 2008
    Conshohocken, Pa, Us
    Oversaw the marcom and acquisition strategies for one of the company's subsidiaries.
  • Kpmg Us
    Global Marketing Lead
    Kpmg Us 1996 - 2006
    New York, Ny, Us
    Led one of the largest rebranding efforts in the IT industry. Managed global brand and industry go-to-market strategies.
  • Kpmg Us
    Global Marketing Lead
    Kpmg Us 1996 - 2006
    New York, Ny, Us
  • Kpmg Consulting
    Global Marketing Lead
    Kpmg Consulting 1996 - 2006
    Amsterdam, Nl
    Managed the marcom aspect of strategic initiatives: Custom Proposal development, Finalist presentations and presenter coaching.
  • Kraft Foods
    Sales Analyst
    Kraft Foods May 1993 - Mar 1996
    Chicago, Us
    Managed and monitored product trending and promotions.

Shelia Cockrell Reed Skills

Integrated Marketing Marketing Strategy Marketing Communications Strategy Marketing Leadership Advertising Marketing Management Business Development Brand Management Product Marketing Public Relations Online Advertising Corporate Communications Brand Development Sales Multi Channel Marketing Email Marketing B2b New Business Development Cross Functional Team Leadership Program Management Crm Social Media Strategic Partnerships Online Marketing Direct Marketing Product Development Competitive Analysis Salesforce.com Business To Business Budgets Internal Marketing Creative Direction Go To Market Strategy Selling Analytics Customer Relationship Management Internal Branding Strategy Development Internal Sales

Shelia Cockrell Reed Education Details

  • University Of South Florida Muma College Of Business
    University Of South Florida Muma College Of Business
    Marketing
  • The University Of Memphis
    The University Of Memphis
    Business Mgmnt/ Marketing
  • The University Of Memphis
    The University Of Memphis
    And Related Support Services

Frequently Asked Questions about Shelia Cockrell Reed

What company does Shelia Cockrell Reed work for?

Shelia Cockrell Reed works for Cx Vantage, Llc

What is Shelia Cockrell Reed's role at the current company?

Shelia Cockrell Reed's current role is Leader in Business Engagement and Market Strategy.

What is Shelia Cockrell Reed's email address?

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What is Shelia Cockrell Reed's direct phone number?

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What schools did Shelia Cockrell Reed attend?

Shelia Cockrell Reed attended University Of South Florida Muma College Of Business, The University Of Memphis, The University Of Memphis.

What skills is Shelia Cockrell Reed known for?

Shelia Cockrell Reed has skills like Integrated Marketing, Marketing Strategy, Marketing Communications, Strategy, Marketing, Leadership, Advertising, Marketing Management, Business Development, Brand Management, Product Marketing, Public Relations.

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