Shell Yu , Mba Email & Phone Number

Over the past decade, I have played a pivotal role in advancing two prominent Chinese companies in the healthcare and real estate sectors. As a founding member of a global dietary supplement e-commerce platform, I worked directly with the CEO, leading efforts in brand content creation and implementing innovative marketing strategies. Concurrently, contributed as a guest speaker to major media platforms in China, such as CNR, BRTV, MSN International, and Fashion Health Magazine. Representing professional women born in the 1980s, I was featured in a CCTV12 documentary. I also founded HER Coffee Beijing, a café celebrating female leadership, which gained significant attention and was covered by numerous mainstream media outlets.In my role at the e-commerce platform, I led a team that revolutionized traditional marketing across 8,000 offline pharmacies. This initiative achieved an exceptionally high online conversion rate in the first year and secured $50 million in funding. As the Vice President of a real estate company, I recently managed the design and construction of 5,000 residential units. I have completed my Executive MBA at Georgia State University and bring a rich international background with experience in China, the US, and the UK.Real Estate Development:I successfully executed the Go-to-Market Strategy for a residential real estate project, overseeing every stage from land acquisition to sell-out within 18 months. My efforts in strategic sourcing and procurement led to a 30% reduction in production costs through effective supplier re-selection and process enhancements. I established and refined KPIs from annual to weekly targets, implementing strategies that outperformed industry benchmarks by a factor of two. I developed comprehensive market analysis and forecasting models to guide corporate strategy.E-Commerce/Marketing:As a founding team member of the e-commerce platform, I developed an initial content database with 6,000 SKUs. Working with the IT team, we used data analysis and customer consumption habits to create a nutrition assessment tool that enhanced user engagement. I pioneered innovative marketing strategies and formed partnerships with over 8,000 offline pharmacies to deliver integrated health solutions, bridging online and offline efforts seamlessly. I managed responsive content strategies based on real-time consumer trends and coordinated with procurement teams to ensure timely and relevant product offerings.