Shellae Mueller Email & Phone Number

St Paul, Minnesota, United States

• Planning and executing strategic communications for client projects and the organization as a whole to advance the mission of creating places where people want to be.
• Writing weekly newsletters
• Creating social media content across channels and crafting strategy via the use of data
• Developing communication strategies and timelines, social media content, website maintenance, proposal writing, creation of case studies and promotional materials, PR, contact list maintenance

Greater Minneapolis-St. Paul Area

• Planned and executed detailed marketing campaigns (inclusive of media planning, negotiating, buying, budget management, promotion implementation, trade media allocation and settlement) specific to each concert, family.
• Arrange artist press interviews with all forms of media (in person, phone, email)
• Member of Ordway executive team focused on strategic planning, revenue generation, branding, event booking and execution of the 50+ events hosted annually
• Direct show and non-show related marketing projects and initiatives.
• Creation of high impact promotions with a focus on non- paid media which results in driving ticket sales
• Creation of Press Releases and promotional materials

Greater Minneapolis-St. Paul Area

• Create and implement a marketing plan for each artist appearing at the venue (300+ per year). These include, but are not limited to, Social Media plan (organic and paid), newsletter banner ad trades with other venues.
• Buy, manage, and track paid media including digital, social, radio, TV, and print.
• Cross-promotions with radio stations, promoters, vendors, and other venues
• Digital marketing & social media paid and organic campaigns, weekly newsletter, banner ads in newsletter trades with other venues and direct email campaigns
• Coordinate preshow and day of show press with managers and various press outlets
• Creation of monthly "Dakota Live". Local host interviews a visiting artist which is broadcast live via Facebook in an effort to not only promote ticket sales for that show but also for the opportunity to highlight how.

Greater Minneapolis-St. Paul Area

• Oversee day of show operations
• Main point of contact for agents, tour managers, and artists
• Advance and ensure settlement payment is ready for artists following show.
• Verify vendor invoices for accounting.
• Work with marketing team to increase show awareness and maximize sales for both the artist and venue
• Data analysis for ads and social media

Minneapolis

• House and Financial reports
• Implementation of marketing initiatives through ticket sales and telemarketing
• Supervision of Ticket office staff to ensure performances run smoothly and efficiently
• Nightly deposit, cash reconciliation, cash transfers, concert settlements
• Managed box office throughout the majority of performances in multiple houses (1,100 seats, 700 seat and 200 seat theaters, over 1000 performances a year)* This was a part-time position until July of 2008 when I was.

Minneapolis

• Advance and settlements
• Front of house, bar and security staff management on performance nights
• Main point of contact for bands, tour managers and promoter/media night of events
• Execution of hospitality: riders, transportation, and hotel arrangement
• Event Management, front of house, and security staff on performance nights
• Merchandise and concert settlement, show advance

• Ensure smooth operation of all events through advanced planning and coordination with other Audience Services and MOA staff
• Maintenance of event procedural and informational documents/checklists
• Manages all high visibility and/or complex events and any events that require an immediate settlement
• Cleans and balances all events, submitting box office statements and supporting documentation to the Director
• Oversee patrons, Audience Services staff, and security at events, ensuring optimal event conditions, preparation, performance and customer service.* I currently maintain a part-time position here as an Event Manager.

• Planning and implementation of all marketing, including social media, ticket sales campaigns/promotions and media buys/trades
• Creation and coordination of content, graphics for email campaigns, playbills, social media
• Press, artist and media contact; Sponsorship outreach and fulfillment
• Event, corporate and donor management
• Compose and issue regional and national press releases

• Established strong relationships with artists, management, venues and program partners
• Initiation and coordination of third-party promotional opportunities
• Collaborated on marketing campaigns with both SPCO and artist management
• Communication of event information to all appropriate stakeholders, Creation and coordination of artist itineraries and hospitality

Minneapolis, MN

• Implementation, maintenance and creation of all events, ticket prices in ticketing
• Tracking and reconciliation of performances for over 20 different companies, 138 performances.
• Effectively and promptly communicated with artist management and companies to coordinate promotional efforts
• Budgetary compliance, revenue/expense tracking, compilation of financial reports. Event settlements and contracts
• Created membership program to include special offers, sales campaigns, newsletters and events as a way to create buy-in with the Cowles Center. Increased membership by 20% each year.
• Copywriter and content manager of venue’s website. Project manager on website redesign and re-launch in 2012

St. Paul, MN

• Coordination of Meetings and trainings, including travel, hotel and transportation arrangements for staff and presenters. Preparation of material and presentations
• Administrative Support for Executive Director and Board
• Responsible for General AP, AR and HR functions; including training of new hires, overview of policies, background checks and bill pay
• Procurement and maintenance of all office equipment, supplies; hiring of vendors
• Coordination of group calendar, mailings and correspondence
• Website content, updates and maintenance. General maintenance of server and PC’s

Minneapolis, MN

• Daily contact with Suite holders via phone, e-mail and website regarding ticket orders, events, event prices, charges on accounts and general questions regarding the maintenance and use of company luxury suite Managed.
• Crossover into other areas as needed: helped in box office with will call and ticket sales, distributed flyers for marketing and escorted media/talent during events, ushering and ticket taking
• Ticketing and marketing for Clear Channel events outside of Target Center Assisted in developing budgets and tracking expenditures to ensure budgetary compliance by event
• Contact and communication with all levels of building and event personnel as well as talent
• Employee activity committee creating special events for 40 – 400 people

Eagan, Minnesota, United States