Shellae Mueller Email & Phone Number

St Paul, Minnesota, United States

• Planning and executing strategic communications for client projects and the organization as a whole to advance the mission of creating places where people want to be.• Writing weekly newsletters • Creating social media content across channels and crafting strategy via the use of data • Developing communication strategies and timelines, social media content, website maintenance, proposal writing, creation of case studies and promotional materials, PR, contact list maintenance

Greater Minneapolis-St. Paul Area

• Planned and executed detailed marketing campaigns (inclusive of media planning, negotiating, buying, budget management, promotion implementation, trade media allocation and settlement) specific to each concert, family show or sporting event to maximize attendance and ticket revenue• Arrange artist press interviews with all forms of media (in person, phone, email)• Member of Ordway executive team focused on strategic planning, revenue generation, branding, event booking and execution of the 50+ events hosted annually• Direct show and non-show related marketing projects and initiatives. • Creation of high impact promotions with a focus on non- paid media which results in driving ticket sales• Creation of Press Releases and promotional materials• Manage media/photo and ticket requests• Management of outside creative and ad agencies• Oversaw event sponsorships and promotional partnerships with clients such as MN State Lottery, The Current, Radio K, and WCCO.• Partnered with community members to create buy-in for various events and venue/organization itself to build grassroots marketing• Initiated, developed and maintain relationships with national and local promoters, record labels, media partners and touring personnel• Creation and implementation venue’s social media initiatives on Facebook, Instragram, and Twitter• Managed annual event media buys of approximately $250,000 and internal operating budget of $50,000. Tracked through Microsoft Xcel as well as SmartsheetMember of DEI Committee since September of 2019. Co-Chair of DEI Committee August 2020

Greater Minneapolis-St. Paul Area

• Create and implement a marketing plan for each artist appearing at the venue (300+ per year). These include, but are not limited to, Social Media plan (organic and paid), newsletter banner ad trades with other venues (including First Avenue, Sue McLean and Associates, Hennepin Theatre Trust, and the Ordway), print and radio ads/interviews, and posters to various outlets.• Buy, manage, and track paid media including digital, social, radio, TV, and print.• Cross-promotions with radio stations, promoters, vendors, and other venues• Digital marketing & social media paid and organic campaigns, weekly newsletter, banner ads in newsletter trades with other venues and direct email campaigns• Coordinate preshow and day of show press with managers and various press outlets• Creation of monthly "Dakota Live". Local host interviews a visiting artist which is broadcast live via Facebook in an effort to not only promote ticket sales for that show but also for the opportunity to highlight how special the Dakota is and to archive a legendary artist in a new way• Direct the maintenance and updates of press and contact lists across all media• Outreach and press releases, publicity materials and photos to writers, editors and other promoter partners• Creation of Press Releases and promotional materials

Greater Minneapolis-St. Paul Area

• Oversee day of show operations• Main point of contact for agents, tour managers, and artists• Advance and ensure settlement payment is ready for artists following show. • Verify vendor invoices for accounting. • Work with marketing team to increase show awareness and maximize sales for both the artist and venue• Data analysis for ads and social media

Minneapolis

• House and Financial reports• Implementation of marketing initiatives through ticket sales and telemarketing• Supervision of Ticket office staff to ensure performances run smoothly and efficiently • Nightly deposit, cash reconciliation, cash transfers, concert settlements• Managed box office throughout the majority of performances in multiple houses (1,100 seats, 700 seat and 200 seat theaters, over 1000 performances a year)* This was a part-time position until July of 2008 when I was hired as the full-time performance manager. I retained PT status when I left for The Cowles Center in 2011

Minneapolis

• Advance and settlements• Front of house, bar and security staff management on performance nights• Main point of contact for bands, tour managers and promoter/media night of events• Execution of hospitality: riders, transportation, and hotel arrangement• Event Management, front of house, and security staff on performance nights• Merchandise and concert settlement, show advance

• Ensure smooth operation of all events through advanced planning and coordination with other Audience Services and MOA staff• Maintenance of event procedural and informational documents/checklists• Manages all high visibility and/or complex events and any events that require an immediate settlement• Cleans and balances all events, submitting box office statements and supporting documentation to the Director• Oversee patrons, Audience Services staff, and security at events, ensuring optimal event conditions, preparation, performance and customer service.* I currently maintain a part-time position here as an Event Manager and occasionally as a production assistant.

• Planning and implementation of all marketing, including social media, ticket sales campaigns/promotions and media buys/trades • Creation and coordination of content, graphics for email campaigns, playbills, social media• Press, artist and media contact; Sponsorship outreach and fulfillment• Event, corporate and donor management• Compose and issue regional and national press releases

• Established strong relationships with artists, management, venues and program partners• Initiation and coordination of third-party promotional opportunities • Collaborated on marketing campaigns with both SPCO and artist management• Communication of event information to all appropriate stakeholders, Creation and coordination of artist itineraries and hospitality

Minneapolis, Mn

• Implementation, maintenance and creation of all events, ticket prices in ticketing • Tracking and reconciliation of performances for over 20 different companies, 138 performances.• Effectively and promptly communicated with artist management and companies to coordinate promotional efforts • Budgetary compliance, revenue/expense tracking, compilation of financial reports. Event settlements and contracts• Created membership program to include special offers, sales campaigns, newsletters and events as a way to create buy-in with the Cowles Center. Increased membership by 20% each year.• Copywriter and content manager of venue’s website. Project manager on website redesign and re-launch in 2012• Created and managed roll-out and promotion of Patron’s Edge –Cowles Center new ticketing system and integrated development program in 2013• Oversight of merchandise sales and inventory control• Managed database marketing campaigns (32,000+ subscribers) attained yearly membership growth of 15%• Audience development and outreach, including group sales, email, direct mail, social media

St. Paul, Mn

• Coordination of Meetings and trainings, including travel, hotel and transportation arrangements for staff and presenters. Preparation of material and presentations • Administrative Support for Executive Director and Board• Responsible for General AP, AR and HR functions; including training of new hires, overview of policies, background checks and bill pay• Procurement and maintenance of all office equipment, supplies; hiring of vendors • Coordination of group calendar, mailings and correspondence • Website content, updates and maintenance. General maintenance of server and PC’s • Creations of Special Events, in-kind donation, donor tracking and acknowledgment• General data entry, word processing, file/record maintenance

Minneapolis, Mn

• Daily contact with Suite holders via phone, e-mail and website regarding ticket orders, events, event prices, charges on accounts and general questions regarding the maintenance and use of company luxury suite Managed staff of up to 10 people during events• Crossover into other areas as needed: helped in box office with will call and ticket sales, distributed flyers for marketing and escorted media/talent during events, ushering and ticket taking • Ticketing and marketing for Clear Channel events outside of Target Center Assisted in developing budgets and tracking expenditures to ensure budgetary compliance by event• Contact and communication with all levels of building and event personnel as well as talent• Employee activity committee creating special events for 40 – 400 people

Eagan, Minnesota, United States