Shelley Davis Email & Phone Number

Toronto, On, Ca

Sydney, New South Wales, Australia

Key custodian of the Wotif Group brands: Wotif.com and lastminute.com.au in Australia and New Zealand. Owns end-to-end ATL national campaign management with a strong focus on creative, stakeholder engagement and agency relationships. Acts as brand lead on partnerships, working closely with the Partnerships and Commercial teams.

Toronto, Ontario, Canada

RBH is the Canadian affiliate of PMI. Reports to the Brand Communications Manager. Localise global initiatives and transition existing consumers to the RBH portfolio of reduced risk products. Ensure branding is consistent while developing digital communications to guide adult consumers through all phases of the consumer journey.Successes include scaling up Paid Media asset delivery (18X), and refining testing strategies and metric tracking, with a new creative brief and WIP tracking process for Brand, Paid Media, Legal, and Art teams. Also won tactical email open rate and conversion lifts.

Toronto, Ontario, Canada

Tafelmusik Baroque Orchestra and Chamber Choir is one of the world’s leading period ensembles and Canada’s most-toured orchestra.With two direct reports (Marketing Coordinator, Education & Outreach Coordintator), devise and execute multi-channel subscription and single ticket sales campaigns, including audience development and retention strategies, through Tafelmusik's audience engagement programs. Initiatives include new accessible venue signage and two sold out audience development concerts: a new community concert in partnership with local organisations, and Haus Musik, an alternative concert format targeting new audiences.

Toronto, Ontario, Canada

Western Union is a global organization providing cross border financial services for business, consumers and strategic partnerships.Reports to Senior Manager, Digital Marketing, Canada Product Marketing Team - Global Money Transfer. Develop and manage Strategic Partnership marketing activities to drive incremental business growth for Western Union and Strategic Accounts (retail/franchise). Successes include building rapport and gaining alignment on marketing plans with key strategic partners Metro Ontario, Sobeys and Circle K, a store opening brand activation for Food Basics, and coordination of Metro Ontario's expanded annual activation event.

Toronto, Ontario, Canada

Publicis Emil is a bespoke global agency created within Publicis Groupe for Mercedes-Benz. Localise email campaign copy for the Canada CRM team, work with the Art Director on visuals, assist with social media advertising pitches. Campaigns include the A-Class Canada launch, community engagement project G-Class x The Remix Project, and seasonal sales events

Wellington, New Zealand

CMNZ is Aotearoa New Zealand's leading presenter of acclaimed international and local chamber music artists. Senior Management role reporting to the Chief Executive. Responsible for 13 staff (4x marketing, sales, design and publicity specialists and 9x part-time regional concert managers).Develop strategies and tools to promote all aspects and activities of CMNZ, increase and diversify audiences, maximize income streams, and increase brand visibility and awareness. Achieved through integrated sales, marketing, and communication strategies involving print, digital (landing pages, SEM, SEO, display) email, social, video, direct, mail, radio, OOH, referral, experiential, telemarketing, and partnerships. Achievements include:Initiating revision of CMNZ's Strategic Plan (2017-19) and gaining buy-in across the organisation; redefining the brand (Music Up Close | Puoro Taupiri) strengthening national identity and positioning; securing collaboration with craft beer brewery to win new audiences. Impact: increased media coverage (local and international), significantly exceeding casual ticket sales and attendance targets, finalists in 2018 Wellington Business Awards.

Wellington

A crown entity, the NZSO is Aotearoa New Zealand's foremost full-time professional orchestra with an annual touring and activity programme spanning the country.Hired for design and CMS management, promoted to a marketing specialist role. Campaign Manager is a mid-level position reporting to Head of Marketing responsible for one FTE direct report, four part time Regional Representatives, casual support, and University Internship candidates. The Head of Marketing resigned in March 2014, the team operated without an HOD until January 2015 when they merged with Development. My role effectively morphed into de facto Marketing Manager, leading strategic decisions, managing department budgets, providing continuity for key stakeholders.Key Campaign Manager tasks:• Brand management and positioning support • Relationship management• Market research and analysis• National campaign management for Season launch, national tours, and events: --- Strategic planning and execution --- Manage campaign expenditure and media buying (digital / print) --- Develop direct marketing initiatives (email / print) --- Oversee/assist with production of advertising and marketing collateral • Increase Digital footprint: --- Develop consumer engagement strategies and protocols. --- Test and analyse digital initiatives to measure effectiveness. --- Use Google Analytics and Adwords to monitor online activity and develop actionable insights. --- Lead social media strategies and initiatives (paid and organic). --- Oversee website content management and training. --- Assist with TNEW/Tessitura website integration.Achievements include: subscription acquisition and retention campaigns achieving significant financial milestones, internal processes refined to improve team efficiencies and output, cross-team collaborative projects realised, significant improvement to digital platform performance and engagement levels.

London

RDP provides promotional and consumer products for some of the largest media companies in the world.Initially hired for the 20th Century Fox account team. Moved to Creative to support the full sales team and client portfolio. Reporting to the Account Manager: manage UK production end-to-end, field international queries, liaise with RDP’s Hong Kong shipping facility, and support the Creative department on Fox briefs. Reporting to the Creative Manager: lead team briefing and brainstorming, photography, create product visuals, work with Sales to execute client presentations, provide website support for the client base, train account handling staff in CMS use. Selected Accomplishments: Played pivotal UX design role during website remodel, designed training material for users. Expertise recognised by senior management to become primary website contact for clients and staff. Reduced support call-time for Sales, increasing sale generation activity. Became a 3D modelling leader (Cinema4D) and trainer. Improved sales presentation quality resulting in higher success rates.

Palmerston North

Full service design and communications agency. Publisher of Up2Scrap magazine. Hired as a part-time receptionist and support for the Director while studying, advanced to full-time designer. Admin tasks: diary management, travel arrangements, client and service provider correspondence, basic accounting, event coordination, and advertising sales support. Design tasks: Graphic design, brand identity and implementation, illustration, web design, CMS management, image retouching, publication design, artworking, print management, and photography. Selected Accomplishments: Became an InDesign super user. Initiated transition from Freehand to align the company with industry software standards.

Adv. Diploma In Design & Multimedia, Illustration, Level 7

Foundation Certificate In Visual Arts