Shelley Effinger Email & Phone Number

Lafayette, Co, Us

Arvada, Colorado, United States

Denver Metro Area, Arizona, Las Vegas, And Austin

• Led a high-performing team, consistently ranked in the top 10% among 300+ franchises.• Forecasted sales trends, facilitating strategic market shifts planning.• Uncovered growth opportunities via thorough market research.• Achieved a 30% reduction in payroll costs without compromising service quality.• Reduced client churn by 15% through improved engagement strategies.• Enhanced employee retention by 25% with a revamped rewards program.• Implemented a strategic-based CRM, increasing data accessibility by 30%.• Drove a 20% increase in regional sales by refining marketing strategies.• Fostered a team-oriented culture that decreased turnover by 50%.• Enhanced data-driven decision-making, increasing net revenue by 30%.

Parker, Colorado, United States

• Spearheaded daily business operations as General Manager/Owner.• Innovatively cultivated a performance-driven and inclusive studio culture.• Effectively trained and inspired a team of 8, enhancing daily business functions• Pioneered a dynamic approach to budget management, enhancing financial efficiency.• Elevated customer engagement by strategizing proactive solutions.• Fostered team growth through dedicated coaching and leadership.• Reimagined operational strategies to boost overall business performance.• Refined purchasing processes to ensure cost-effective resource allocation.

Broomfield

• Spearheaded metabolic and nutrition education for a team of 40 trainers and 11 nutrition coaches.• Grand opened 2 locations and built successfully winning teams at both locations. • Implemented comprehensive, empowering, and professional metabolic programs and nutrition coaching.• Coordinated community nutrition events and seminars to promote healthy way of life and to boost club revenue.• Managed precise sales tracking for diverse retail and supplement products through salesforce. • Enhanced trainer expertise through tailored educational initiatives.• Increased client success by launching individual nutritional and metabolic programs.

Roseville, Ca

• Spearheaded the grand opening of three Orangetheory Fitness locations in the Greater Sacramento Area.• Focused on pre-selling memberships, outreach marketing, training, and operations.• Introduced heart rate-based interval workout programs integrating strength training, cardiovascular exercise, and stretching.• Spearheaded 3 studio launches, boosting membership through strategic marketing and training.• Ensured safe workout practices by instructing new clients on exercise modifications.• Provided personalized training, enhancing client satisfaction and retention.• Fostered a positive workout environment, motivating clients to achieve their fitness goals.

Los Gatos, California, United States

• Prepared treatment modalities tailored to patient needs, including hot and cold packs, ultrasound, and electrical stimulation.• Adhered strictly to HIPAA guidelines, maintaining utmost patient confidentiality.• Educated families and caregivers, bolstering at-home support for treatment programs.• Optimized physical therapy plans boosting patient recovery rates.• Enhanced patient handling, reducing recovery time.• Streamlined therapy protocols, significantly enhancing treatment efficacy.

San Luis Obispo, California Area

• Conducted client training on software utilization tailored to business needs on international levels. • Conducted thorough QA tests to ensure software reliability before market release.• Provided expert technical support, enhancing client understanding and system efficiency.• Resolved complex user issues by developing effective solutions and modifications.• Strategically increased client retention by optimizing software features for business needs.• Streamlined client onboarding process, enhancing software adoption and satisfaction.

Business Administration, Management Information Systems

Certificate, Leadership Awarness Course, Pass

Completed a 3 month course in developing leadership skills and practices to implement in my current role.

Physical Therapist Assistant A.S. Degree, Physical Therapist Assistant, B

The degree requirements include general education, supporting courses, and Physical Therapist Assistant theory and clinical courses.