Shelley Fluke
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Shelley Fluke Email & Phone Number

Product Designer at FormAssembly
Location: San Diego, California, United States 13 work roles 3 schools
1 work email found @formassembly.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Product Designer
Location
San Diego, California, United States
Company size

Who is Shelley Fluke? Overview

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Quick answer

Shelley Fluke is listed as Product Designer at FormAssembly, a with 89 employees, based in San Diego, California, United States. AeroLeads shows a work email signal at formassembly.com and a matched LinkedIn profile for Shelley Fluke.

Shelley Fluke previously worked as Product Designer at Reciprocity, Inc and Associate Product Designer at Reciprocity, Inc. Shelley Fluke holds Bachelor Of Science - Bs, Business Administration And Management, General, 3.84 from University Of North Carolina At Chapel Hill.

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{first}.{last}@formassembly.com
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Profile bio

About Shelley Fluke

Versatile SaaS professional with experience in product design, product management, product implementation, training, customer success, and solutions consulting for complex, B2B, startup solutions. Aiming to bridge business strategy with user needs, I specialize in communication, collaboration, organization, and distilling complexity to deliver optimum results while maximizing customer satisfaction.Comprehensive operational experience also includes spearheading expedition planning and execution on luxury superyachts worldwide.

Listed skills include Microsoft Office, Microsoft Excel, Microsoft Powerpoint, Leadership, and 17 others.

Current workplace

Shelley Fluke's current company

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FormAssembly
Formassembly
Product Designer
bloomington, indiana, united states
Employees
89
AeroLeads page
13 roles

Shelley Fluke work experience

A career timeline built from the work history available for this profile.

Product Designer

Current

Remote

Nov 2022 - Present

Product Designer

Remote

• Conceptualized information architecture, navigation, and onboarding flow for the new Reciprocity ROAR Platform for GRC management. Worked alongside fellow product designers to define the platform’s visual language and design system. Wrote requirements, helped plan the roadmap, and led design delivery of the ZenComply application into the platform.• Design lead for the ROAR Platform’s first integration, an AWS connector to automate audit evidence collection in support of the ZenComply… Show more • Conceptualized information architecture, navigation, and onboarding flow for the new Reciprocity ROAR Platform for GRC management. Worked alongside fellow product designers to define the platform’s visual language and design system. Wrote requirements, helped plan the roadmap, and led design delivery of the ZenComply application into the platform.• Design lead for the ROAR Platform’s first integration, an AWS connector to automate audit evidence collection in support of the ZenComply application.• Evangelized ROAR Platform vision and led product training sessions and demos in numerous internal and external forums, collaborating with company leadership and go-to-market teams to support platform release and marketing. Show less

Nov 2021 - Nov 2022

Associate Product Designer

Remote

• Design lead for ZenComply, a standalone compliance application built to reduce time to value in preparing for and running information security audits. Led end-to-end design and user testing.• Design lead for ZenGRC's Risk Intellect, an add-on application built to bring immediate visibility into an organization's risk posture based on existing ZenGRC compliance data. Developed information architecture and user flows, performed data analysis and customer interviews, and delivered design… Show more • Design lead for ZenComply, a standalone compliance application built to reduce time to value in preparing for and running information security audits. Led end-to-end design and user testing.• Design lead for ZenGRC's Risk Intellect, an add-on application built to bring immediate visibility into an organization's risk posture based on existing ZenGRC compliance data. Developed information architecture and user flows, performed data analysis and customer interviews, and delivered design from concept to market.• Design lead for ZenGRC's ServiceNow ticketing integration.• Drove design transition from Sketch to Figma and the construction of a new Figma component library alongside engineering implementation into Storybook.• User researcher for a variety of ZenGRC features including improved access controls, advanced filtering, and advanced data table functions. Responsible for initial feedback collection, development and moderation of all user tests, reporting and communication of results, and proposing solutions based on research outcomes.• Brought new applications and features to life by conceptualizing the information architecture and overall user experience; performing UX research; creating wireframes, user flows, low-fidelity mockups, high-fidelity user interface (UI) designs, and prototypes; writing UX copy; and creating and running user tests and interviews. • Refined user stories and requirements while collaborating with global front- and back-end engineering teams throughout the development process. Show less

Jan 2020 - Nov 2021

Product Implementation Expert

Remote

• Managed implementation of the ZenGRC governance, risk, and compliance solution for 40+ strategic accounts across multiple industries, coordinating unique implementation plans to properly train new customers and set accounts on a path to continued success. Regularly assisted customer success managers with ongoing account support. • Provided strategic guidance to new and existing customers on establishing integrations, aligning to information security frameworks (including SOC2, PCI, ISO… Show more • Managed implementation of the ZenGRC governance, risk, and compliance solution for 40+ strategic accounts across multiple industries, coordinating unique implementation plans to properly train new customers and set accounts on a path to continued success. Regularly assisted customer success managers with ongoing account support. • Provided strategic guidance to new and existing customers on establishing integrations, aligning to information security frameworks (including SOC2, PCI, ISO, FedRAMP, GDPR, HIPAA, NIST, and CMMC, among others), and implementing risk management solutions covering enterprise risk management, IT/cyber security risk, and third-party risk management.• Built and demoed proof of concept (POC) solutions in the sales cycle alongside account executives.• Developed the product's first new account onboarding plan and training materials to reduce time to value (TTV) from six months to two weeks.• Implemented the company's first new employee product training materials and ensured all internal stakeholders received appropriate training on new and existing features.• Led the hiring process for and acted as product implementation expert (PIE) team lead and mentor to five new PIEs who went on to onboard several hundred new accounts.• Regularly liaised with product and support teams to aggregate customer feedback, provide customers with solutions, and propose product improvements. Show less

May 2018 - Jan 2020

Yoga Instructor

Outer Banks Yoga

Kitty Hawk, North Carolina, United States

May 2021 - Nov 2022

Second Officer

Motor Yacht Hampshire

Worldwide

• Researched, planned, and safely navigated $25 million super yacht as watch leader over 75+ passages (30,000 nautical miles). This included two Atlantic crossings as well as voyages along the east coast of the US, in the Mediterranean, Caribbean, Canada, United Kingdom, and Baltic Sea.• Managed relationships and daily communications with dozens of international officials, agents, suppliers, and technicians involved in yacht’s operation, in addition to those with high-profile owner and… Show more • Researched, planned, and safely navigated $25 million super yacht as watch leader over 75+ passages (30,000 nautical miles). This included two Atlantic crossings as well as voyages along the east coast of the US, in the Mediterranean, Caribbean, Canada, United Kingdom, and Baltic Sea.• Managed relationships and daily communications with dozens of international officials, agents, suppliers, and technicians involved in yacht’s operation, in addition to those with high-profile owner and guests.• Coordinated continuous vessel and crew travel arrangements. Interpreted, prepared, and submitted all customs and immigration forms. Facilitated visa and licensure applications for international crew.• Overhauled and maintained all logbooks and documentation for vessel. Organizational strategies resulted in two-thirds reduction of survey inspection deficiencies from previous years. • Maintained print (700+ charts and 100+ publications) and electronic media library with weekly updates and biannual evaluation. Implemented ship medical kit and deck supply inventory management systems. Ensured receipt of required materials and on-time deliveries.• Restructured vessel’s safety management system by developing matrices and schedules for daily, weekly, monthly, and yearly safety inspections and utilizing risk assessment and work permit templates. Worked closely with engineering department to identify, address, and correct any faults found.• Performed safety induction training for 14 crewmembers and up to 12 guests at a time. Composed and led monthly safety demonstrations and discussions.• Trained and led 5 deck crew members in daily ship operations including navigation, docking, anchoring, water sports, maintenance, and catering to the needs of owners and guests.• Created and standardized vessel branding materials. Show less

Nov 2015 - Dec 2017

Seasonal Bosun

Motor Yacht Excellence

Mediterranean

• Instructed up to 10 guests per charter (7 in total) on proper use, safety, and enjoyment of yacht’s toys, including jetskis, Jetlev-Flyer, three-story inflatable waterslide, waterskis, wakeboards, and inner tubes. Coordinated with engineering department to ensure all systems functioned properly at all times.• Worked alongside interior hospitality department to develop and put on events for guests paying over $150,000 per week for five-star charter experience. Researched, presented, and… Show more • Instructed up to 10 guests per charter (7 in total) on proper use, safety, and enjoyment of yacht’s toys, including jetskis, Jetlev-Flyer, three-story inflatable waterslide, waterskis, wakeboards, and inner tubes. Coordinated with engineering department to ensure all systems functioned properly at all times.• Worked alongside interior hospitality department to develop and put on events for guests paying over $150,000 per week for five-star charter experience. Researched, presented, and scheduled additional off-boat outings in cruising locations including Italy, France, and Monaco.• Drove vessel’s 40ft chase boat and encouraged deck team to deliver ultimate luxury yacht presentation. Show less

May 2015 - Sep 2015

First Mate/Dive Instructor

Motor Yacht Codene

Worldwide

• Navigated $6 million yacht as watch leader, planned passages, and ensured vessel, guest, and crew safety during continuous voyages beginning in USA East Coast, to Panama, through Panama Canal, to Costa Rica, Cocos Island, Galapagos Islands, across the Pacific to French Polynesia, Fiji, Vanuatu, Chesterfield Islands, and Australia East Coast. Researched and proposed new cruising and diving destinations to owner based on presence and status of marine life.• Planned and guided 100+ dives… Show more • Navigated $6 million yacht as watch leader, planned passages, and ensured vessel, guest, and crew safety during continuous voyages beginning in USA East Coast, to Panama, through Panama Canal, to Costa Rica, Cocos Island, Galapagos Islands, across the Pacific to French Polynesia, Fiji, Vanuatu, Chesterfield Islands, and Australia East Coast. Researched and proposed new cruising and diving destinations to owner based on presence and status of marine life.• Planned and guided 100+ dives for up to 10 guests and 5 crew. Performed refresher and discovery dives with new divers, hosted dive plan and safety briefings, educated guests and crew on marine life. • Drove vessel’s jet-drive dive boat. Prepared and serviced dive gear daily.• Coordinated and carried out exterior maintenance projects in addition to everyday operations. Show less

Jul 2013 - Apr 2015

Deckhand/Stewardess

Various Motor Yachts

Caribbean, Usa East Coast

• Cruised Caribbean Islands and USA East Coast on both private and charter vessels as a seasonal and freelance deckhand/stewardess, learning both the exterior and interior operations of super yachts. • Regularly rotated between departments in attending to the navigational needs of the yacht, the presentation and maintenance of the yacht, and the exterior vs. interior needs of the owners and guests.• Refined and developed skills in proper yacht etiquette, boat handling, navigation… Show more • Cruised Caribbean Islands and USA East Coast on both private and charter vessels as a seasonal and freelance deckhand/stewardess, learning both the exterior and interior operations of super yachts. • Regularly rotated between departments in attending to the navigational needs of the yacht, the presentation and maintenance of the yacht, and the exterior vs. interior needs of the owners and guests.• Refined and developed skills in proper yacht etiquette, boat handling, navigation, maintenance, five-star service, organizational strategies, event planning, time and safety management, and communication between international crew and high-profile owners and guests. All yachts held to the highest standards. Show less

Jun 2011 - Dec 2012

Hospitality And Development Specialist

Sparians

Raleigh

• Assisted management team in development and branding of 30,000 sq. foot hybrid entertainment center.• Aided in identification of target market and researched proper methods of acquisition.• Created and implemented guest service and operational training programs for front-of-house staff of 100+.• Managed guest relations at numerous large-scale opening events for 500+ guests.• Publicized and promoted start-up business at local events and online.

Jul 2010 - Mar 2011

Sales Associate

Alpine Ski Center

Raleigh

• Heightened customer satisfaction by promoting superior service and teamwork on sales floor.• Continuously exceeded sales goals set by corporate management and vendors.

Dec 2008 - Feb 2011

Development Intern

Georgia Aquarium

Atlanta, Georgia

• Managed sponsor, restaurant, and winery relations for Aqua Vino, the largest aquarium fundraiser.• Constructed sponsorship proposals, planning matrices, and promotional items for Aqua Vino.• Created application and membership materials for new philanthropic group, the Next Wave Society. • Coordinated events for and fostered communication between 40 Next Wave Society members.

May 2009 - Jul 2009
Team & coworkers

Colleagues at FormAssembly

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3 education records

Shelley Fluke education

Padi Open Water Scuba Instructor & Emergency First Response Instructor

Eastern Academy Of Scuba Education

Rya Yachtmaster Offshore 200T Captain'S License (Commercially Endorsed)

Maritime Professional Training
FAQ

Frequently asked questions about Shelley Fluke

Quick answers generated from the profile data available on this page.

What company does Shelley Fluke work for?

Shelley Fluke works for FormAssembly.

What is Shelley Fluke's role at FormAssembly?

Shelley Fluke is listed as Product Designer at FormAssembly.

What is Shelley Fluke's email address?

AeroLeads has found 1 work email signal at @formassembly.com for Shelley Fluke at FormAssembly.

Where is Shelley Fluke based?

Shelley Fluke is based in San Diego, California, United States while working with FormAssembly.

What companies has Shelley Fluke worked for?

Shelley Fluke has worked for Formassembly, Reciprocity, Inc, Outer Banks Yoga, Kitty Hawk Kites, Inc, and Motor Yacht Hampshire.

Who are Shelley Fluke's colleagues at FormAssembly?

Shelley Fluke's colleagues at FormAssembly include Felipe Augusto Dahmer, Nichole Hall, David Kappele, Valerie Frances B., and Shane Danson.

How can I contact Shelley Fluke?

You can use AeroLeads to view verified contact signals for Shelley Fluke at FormAssembly, including work email, phone, and LinkedIn data when available.

What schools did Shelley Fluke attend?

Shelley Fluke holds Bachelor Of Science - Bs, Business Administration And Management, General, 3.84 from University Of North Carolina At Chapel Hill.

What skills is Shelley Fluke known for?

Shelley Fluke is listed with skills including Microsoft Office, Microsoft Excel, Microsoft Powerpoint, Leadership, Sales, Customer Service, Microsoft Word, and Research.

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