Shelley Griffel Email & Phone Number

Boasting over two decades of senior management expertise spanning business development, marketing, and CEO roles, coupled with specialized consulting services tailored for the aesthetics and food industries, I have consistently delivered tangible results, evidenced by a proven track record in international business development.My proficiency spans the entire spectrum of international business expansion, encompassing market analysis, opportunity identification, strategic marketing, thorough market research, skillful contract negotiation, and ongoing support aligned with organizational objectives. Noteworthy achievements include penetrating over 40 markets successfully, resulting in multimillion-dollar trading volumes.A standout accomplishment is establishing a cutting-edge facility dedicated to producing and marketing a pioneering vegan product—the first of its kind in Israel. This initiative involved creating a new brand within the domains of food and health and executing a comprehensive marketing strategy encompassing due diligence, budgeting, Marcom initiatives, and proficient negotiation skills. Notably, the company's products are now widely available across over 200 retail selling points, attracting a substantial online customer base. Overseeing financial and legal/regulatory aspects and collaborating on diverse practical construction elements with contractors were integral components of this accomplishment.In addition to my operational roles, I provide strategic guidance and support to CEOs and export professionals, facilitating global expansion initiatives. This support encompasses strategic planning, product adaptation, effective utilization of marketing tools, regulatory compliance, pricing strategies, and legal considerations.I am a highly motivated, results-driven professional who thrives in dynamic environments. I possess exceptional interpersonal skills, thrive on challenges, and consistently demonstrate innovative thinking that transcends conventional boundaries.

Listed skills include New Business Development, Sales Management, Business Strategy, Market Research, and 15 others.