Shelley Kennick Email & Phone Number

Oceanside, Ca

• Manage all aspects of planning for corporate events, conferences, trade shows, customer trainings, seminars, open houses, golf tournaments, virtual events and webinars etc.• Coordinate logistics for marketing programs/initiatives including but not limited to promotions, lead generation campaigns and sales engagement activities. • Develop pre-event and program activity marketing material including flyer, landing page, promotional email development and deployment and update learning and events page on company website.• Create budgets showing costs and funding reimbursement for each event, program or initiative. • Maintain activity information and materials in marketing calendar.

Greater San Diego Area

• Manage all aspects of trade show planning, venue selection, event flow, promotion and communication, printing, shipping, budget, travel arrangements, staffing and show follow-up etc.• Coordinate all phases of production for B2B marketing materials and monthly promotional email campaign • Provide organizational and administrative support to the in-house and remote sales teams for a fast-paced $28M retail brand. • Monitor the operational efficiency of the sales department and communicate reports to team management; coordinating sales leads assignment, observing department work flow, tracking order fulfillment. • Office support for sales teams include: answering phone calls and emails, new wholesale account set-up, provide sales quotes, generate invoices, coordinate inventory reserves, process purchase orders and confirm order payments.• Organize and make accessible financial and non-financial data, sales transactions, and the CRM database in both electronic and hard-copy form.• Learn and integrate new administrative procedures/technologies, and ensure that they cascade to the entire sales department.• Collaboration with the operations, warehouse, and accounting departments for operational alignment. • Experience with online vendor portals including Amazon, eBay, and Staples Exchange. • Utilized skills: MS Office tools, Google Drive, SellerCloud ERP, Mailchimp, UPS.com, FEDEX.com, Zoho CRM

Carlsbad, Ca

• Sole proprietor and operator of an online retail store selling women’s designer handbags and accessories on the eBay business seller platform.• Managed over 1000 listings in various categories and price points with a proven history of increasing sales in a saturated and competitive market.• Required constant industry, trend, and competitive analysis for proper product procurement to ensure effective sell-thru and optimized cash-flow.• Responsible for professional media creation and content management to create listings with top search relevance and to increase the conversion to sales. • Experience employing eBay marketing and advertising tools to provide additional sales support to listings.• Other duties included managing customer service, feedback ratings, accounting, and packing and shipping.• Utilized skills: MS Office tools, inkFrog listing software, photography, eBay pro store.

Greater San Diego Area

• As an independent contractor managed the planning, production, and delivery of all project elements within the time limits and budgets to participate and sell health services at expos, corporate events, sports venues, and street fairs.• Recruited, contracted, and maintained partnerships with vendors and suppliers, while providing scheduling to companies that service the booth for 3-4 events per month. • Required exceptional communication and organizational skills to meet client expectations and achieve customer satisfaction to deliver the expected results for all parties.• Oversaw other event management details including: decor, catering, entertainment, location, invitee list, furniture, equipment, signage, and promotional material. • Responsible for additional operational and administrative functions: marketing, negotiations, contracts, budgeting, post-event reporting, insurance, health, and safety obligations. • Directed all aspects of event coordination including planning and advertising for participation at various street fairs, art walks, expos, public events, corporate health fairs and sporting events. • Coordinated all phases of production of marketing materials including brochures and all booth signage.• Contracted and scheduled outside sales representatives and spa providers to service booth at events.• Prepared and maintained event schedules and determined events in which to participate. • Marketed a referral service to spa providers and provide ongoing service to those accounts. • Generated private sales and event sales of spa packages to qualified clients.

Greater San Diego Area

• Assisted the Director of Career Services to meet departmental objectives and goals, including accreditation placement standards, Extern to Hire goals, and managing the performance level for 18 staff members. • Responsible for the day-to-day oversight of services that support student career development: student coaching and mentorship programs, professional development, externships, and industry seminars. • Delivered consistent results reaching weekly and monthly accreditation placement targets to ensure graduating student have career opportunities with the allied health industry. • Maintained and established new relationships with employers to foster long-term relationships that provide opportunities for the employers to receive qualified candidates and to improve student placement. • Administrative duties also included keeping organized records of UEI student contracts and ensuring ethical and accurate career placement documentation meet UEI and regulatory agency standards.