Shelley Khan Email & Phone Number

London, England, United Kingdom

Completing an extensive training programme designed for developing professional UX design and research skills. 7 courses within the programme cover topics including: conducting UX research, the design thinking process, wireframing, low & high-fidelity prototyping, mobile app design, responsive web design and the importance of inclusive design. Developed a portfolio of work and completed hands-on projects using tools such as Figma & Adobe XD.Courses include:- Foundations of User Experience (UX) Design- Start the UX Design Process: Empathize, Define and Ideate- Build Wireframes & Low-fidelity Prototypes- Conduct UX Research & Test Early Concepts- Create High-fidelity Designs & Prototypes in Figma- Responsive Web Design in Adobe XD- Design a User Experience for Social GoodSkills gained: Figma, Adobe XD, Research Planning, User Interviews, Empathy Mapping, User Journeys, Personas, Information Architecture, Wireframing, Prototyping, Usability Testing, Presenting Insights, Storytelling.

Dorothy Perkins, Burton and Miss Selfridge are UK based high street fashion brands with UK, EU, US & DE e-commerce platforms. As part of the trade team I was responsible for increasing onsite conversion through optimising the user experience and managing the sites promotional activity. Responsibilities:Analysed key performance metrics, website analytics and brand financial data to• Gather customer behavioural insights & understand sales performance• Support data driven decision-making• Understand the consumer & create intuitive user journeysUsed heat map & click analysis to inform design decisions and to benchmark performance of content changesOptimised the platforms information architecture by making improvements to the sites left hand navigation, category structure and search features Tested navigational changes & visual merchandising updates within the sites staging environment to determine usabilityCollaborated on projects within multidisciplinary teams to maximise sales performance across all digital channels e.g. Black Friday campaignsSupported in planning and implementing site promotions, evaluated performance and communicated results to key stakeholders in a variety of waysCompetitor & market analysisSales forecasting & phasingTrained and supported new/junior team membersSkills gained: Google Analytics, CMS & PIM tools, MS Excel, PowerPoint, Trello, Content Square, Edited & experience using Tableau

London, United Kingdom

As a part of the Digital Merchandising team my role was to maximise digital sales by ensuring onsite product stock levels & pricing met the brands trading strategyResponsibilities:Determined promotional pricing across all product areas through performance analysis & collaboration with core merchandising teamsReported on KPI & stock levels regularly to support trade decisions; created various Excel reports to communicate this to all teamsMaintained relationships with external business partners to drive Dorothy Perkins sales on 3rd party e-commerce platformsPerformed competitor and data analysis to support Senior Merchandising Manager with long term stock planningSkills gained: Google Analytics, MS Excel, AG12, Webfocus, MS Office, Trello

London, United Kingdom

Dorothy Perkins is a high street fashion brand with franchise partners in numerous markets worldwide. My role on the International Merchandising team was to allocate stock to all stores within the European, Malaysian and South American markets for Dorothy Perkins.

Bristol, United Kingdom

Bachelor Of Science - Bs, Psychology & English, First

Activities and Societies: Charity Co-ordinator for the University of Liverpool Dance Society 2015 - 2016This was an equal parts degree.

Gcse & A Levels

A Levels: English, Sociology, Chemistry AS Levels: Physics, Spanish