Shelley has helped grow the bottom line of hundreds of businesses by building highly effective marketing strategies and advertising campaigns for well over 25 years. Her depth of knowledge in both digital and traditional media environments has made her a recognized thought leader in the field. She understands how to drive meaningful results for clients through integrated multi-platform advertising campaigns and has successfully worked with clients in almost every industry. Shelley has a special talent for developing highly memorable creative messaging that drives consumers to respond. In addition to working in internal marketing departments and advertising agency environments, she spent 19 years as a leader in broadcast television. Since November 2020, she has been at Digital Tulip, a digital advertising agency serving clients across the US. In Dec 2022, she was promoted to Director of Digital Strategy. A veteran leader of the American Advertising Federation (AAF), in 2016 Shelley was elected Chairperson of the AAF’s National Council of Governors, the world's largest advertising trade organization. In this role she represented more than 40,000 members across the United States committed to promoting excellence in the field. During her career, she has been presented with the Pat Martin Leadership Award, the Legion of Excellence Award, and the AAF’s highest honor, The Silver Medal Award, which “recognizes men and women who have made outstanding contributions to advertising while actively furthering the industry's standards, achieving creative excellence, and taking responsibility in areas of social concern.”Shelley is also very active in the arts, and currently serves as Chairperson of the ColaJazz Foundation board of directors. ColaJazz is a nonprofit organization dedicated to growing, supporting and promoting jazz in the Midlands through events, education, recordings, resources and advocacy in order to create a thriving culturally rich community. She is also a former Chairwoman of the Jam Room Music Foundation.