Shelley Morrison Email and Phone Number

Responsible for building and leading Domo's first ERG, with a goal to empower women to advance skills and leadership potential, and to equip allies to better support women, as part of an inclusive community focused on fostering an environment of learning, support, and mentorship.

Seasoned global growth, digital, and full journey marketer leading Domo's Global Demand Center and responsible for scalable and effective global demand and marketing programs across paid media, paid search, web, SEO, email marketing and nurture, direct mail, ABX, tele services, and demand events.

Member of Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Yesler, a global B2B Marketing agency, acquired by Accenture.Sample list of clients: SAP, Adobe, Microsoft, Amazon, Riverbed, Ingram Micro, Synnex, SalesforceExecutive that led the largest customer success, growth strategy, and sales and marketing team in Yesler's history, and was the overarching owner of the entire portfolio of clients. Drove the principal strategic direction for Yesler’s account planning, new business, and sales & marketing efforts, with a focus on client partnership, retention and growth, and expansion through new business efforts. Was responsible for client satisfaction, ensuring Account and Delivery alignment to meet client expectations, overall client results, and driving revenue and growth for Yesler B2B. Part of Yesler’s Senior Leadership Team, which is responsible for the long-term strategy for growth, profitability, health, and success of Yesler's business. Strategic part of acquisition and due diligence efforts when Yesler was acquired by Accenture.

Head of Paid Media, Social Media, SEO, and Analytics

Clients: Hulu, Bank of the West- Led full funnel digital media strategy and holistic measurement approaches for clients across display, mobile, video, search, social, native, programmatic, and custom content integrations for customer acquisition and awareness campaigns that delivered efficiency and ROI- Managed $130MM+ in digital media budgets annually across several lines of business, averaging 25+ campaigns - Drove the overarching strategic and data-driven multimedia mix and executional approach to align client business customer acquisition and subscription goals - Served as direct contact to senior level media clients, as well as communicated relevant thought-leadership and tactical presentations to President of Marketing, VP of Marketing, and Marketing Directors- Led cross-agencies multimedia planning across digital, social, and offline to ensure cohesive recommendations from all channels- Drove innovative and best-in-class digital media solutions, from custom content, Influencer programs, data-driven programmatic, and cross-platform executions- Worked in lockstep with Data Science analysts to architect A/B testing scenarios for creative, segments, and tactics, including supervising launches, monitoring planner optimizations, and reviewing and analyzing results- Successfully managed media team of 15+ digital planners across two clients, as well as serves as account leadership for a team of 40+- Assessed new creative efficiency processes such as dynamic display, dynamic video, and interactive video and developed recommendation for appropriate media tactics to test those capabilities- Contributed to new business development opportunities from research, presentation development, and in person pitches

- Clients: Seattle CVB, Symetra Financial, WSDOT/DSA, Metal Roofing Alliance, Premera, Washington State University - Developed strategic, integrated media recommendations and deliverables based on client objectives, targets, and budgets- Worked with all media types both nationally and locally - broadcast, print, out-of-home, and digital- Maintained personal accountability for the quality, strategy, and integrity of media plans delivered to clients- Demonstrated media expertise and strong communication skills to both internal and external groups, including agency and client directors, media partners, and internal teams- Developed high-profile custom content digital programs with sites and publishers, such as Time Inc. (Sports Illustrated, Food & Wine)- Negotiated, scheduled, and stewarded all media buys/campaigns, including digital optimization and reporting- Drove new creative traditional and digital media ideas to align with clients businesses, customers, and brand goals- Evaluated media plans, analyzed results, translated data to a digestible format, and applied to future campaign learnings- Spearheaded the development of new processes to streamline workflow between agency departments

- Client: Caesars Entertainment- Served as direct contact to Corporate and senior level clients for Caesars Entertainment account, including presentation of plans to Regional VPs- Managed, reported, and actualized budgets of $40-65MM for twenty-one properties- Functioned as liaison between client, buying team, production, and creative to ensure work was strategically aligned - Utilized outstanding relationship and communication skills to build trust and rapport with peers, clients, and vendors- Partnered with senior level clients to translate business objectives into media strategies that effectively engaged the right targets with the brands to meet campaign goals - Strategically developed brands, and planned & executed high-profile media for grand openings and re-launches of five properties- Sold through new creative media ideas to the client that aligned with their business, customer, and brand goals- Developed integrated communication plans to suit client objectives and reach consumers across multiple touch points with a focus on growth and ROI- Worked with all media types internationally, nationally, and locally - broadcast, print, out-of-home, and some digital- Analyzed historical promotional performance at national and local levels to understand client business trends and consumer insights - Lead the development of new processes and deliverables including high-level communication plans, media briefs, flowcharts, and competitive analyses- Effectively managed and oversaw day-to-day efforts and responsibilities of 3-6 team members, including development of planning team, training, and conducting performance reviews for direct reports

- Client: Caesars Entertainment - Primary day-to-day Corporate and local client contact for Caesars Entertainment account including written and verbal communication - Managed, reported, and actualized budgets of $10-20MM for the nine Las Vegas properties- Partnered with clients and senior management to develop strategic and well executed communication plans- Successfully developed strategic plans and executions for national promotions, marquee entertainers (Celine Dion, Elton John, Shania Twain), and special initiatives (Meeting & Convention Sales, Travel Trade, LGBT)- Worked with all media types both nationally and locally - broadcast, print, out-of-home, and some digital- Developed deliverables including communication plans, POVs, communication calendars, and buying grids- Effectively managed efforts, training, and responsibilities of 2-5 team members

- Clients: Verizon Wireless, Caesars Entertainment- Primary local client contact including written and verbal communication for Verizon Wireless and Caesars Entertainment accounts- Effectively managed multi-million dollar budgets to deliver successful results measured by key performance indicators- Strategic planning and implementation for local and regional promotions- Worked with all media types both nationally and locally - broadcast, print, out-of-home, and some digital- Developed deliverables including communication plans, POVs, communication calendars, and competitive reviews

- Clients: Recreational Equipment, Inc (REI), Seattle Children’s Hospital, Northwest Hospital, Seattle Cancer Care Alliance, Safeco Insurance, Symetra Financial, and Taco Bell franchises- Effectively planned, negotiated and stewarded television, radio and cable spot buys on local and national levels for high profile clients- Assisted in executing an effective media mix for REI that produced 15% annual increases in sales - Planned, implemented, and optimized a geo-targeted online campaign for Safeco Insurance that achieved .11% CTR- Secured efficient broadcast schedules by negotiating rates, added value, sponsorships and merchandising opportunities to meet clients communication objectives- Secured and negotiated national and regional placement in high-visibility consumer and B2B publications

- Coordinated marketing and promotional programs on the McDonald’s account for Oregon, Washington and Idaho. - Planned and managed the execution of new product launches, cross-promotions, sponsorships, and added value with local media partners. - Developed strategy, creative briefs, ad copy, point-of-purchase advertising and assisted in trafficking media.