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ThoughtWorks is a leading technology consulting company employing over 7,000 employees in 40 offices across 14 countries. Employed in the ThoughtWorks Australia marketing team, I was responsible for partnering with the sales team to develop and implement marketing plans and strategies, leading the execution of plans and developing campaigns from awareness with the aim of building demand within key channels. This role required me to manage complex programs of work including identifying target audiences, developing effective messaging and identifying strategies for delivering relevant content and events to the target audience. In this role I also delivered on a range of operational activities including managing marketing department budgets, implementing effective governance and campaign approval structures and creating and implementing process improvement initiatives. My key achievements in this role include: - Leading the planning and delivery of a number of key marketing campaigns, including our flagship event series for business and technology leaders, ThoughtWorks Live. This event series has influenced the creation of around $19M worth of new opportunities.- Leading the development and implementation of our Account Based Marketing program in order to grow the market share of our key accounts. - Developing and implementing marketing governance initiatives including formal processes within the team, developing and implementing scoping documents and defining campaign roles and responsibilities.- Gained significant exposure to managing operational activities notably budget and financial management.

IBM is a leading information and technology company employing over 360,000 employees across 170 countries. Initially joining IBM Australia as a Marketing Intern, I was quickly promoted to a number of marketing roles including Marketing Manager (Energy & Utilities), Marketing Manager (Natural Resources & Telecommunications), Event Strategist (Leadership Agenda Program) and finally Marketing Campaign Manager. As a Marketing Campaign Manager I was responsible for developing strategies and initiatives to create new leads in support of business revenue goals. In this role I was also responsible for developing and implementing technology marketing strategies, creating effective content and planning and executing events. This challenging but rewarding role gave me significant exposure to business partnering and demonstrating how marketing, done effectively, can be an enabler of growth. My key achievements in this role included:- Developing, leading and executing integrated marketing campaign plans and initiatives that delivered demand back to the business.- Partnering with the business to build and implement an Account Based Marketing plan for a large Australian financial institution. - Budget and financial management for program plans.

Commencing as an Event Strategist in Jan 2015, I was responsible for developing the event strategy and execution plans to support the end-to-end campaign strategy and objectives of the Leadership Agenda program. In this role I was responsible for developing an event strategy to create compelling client experiences as part of a multi-touch, integrated buyer's journey, supporting IBM events with social and digital activities to drive increased and deeper client engagements and creating the event lead management plan, ensuring marketing created revenue commitments are met post-event and managing the event budget and agency relationships. My key achievements in this role included:- Key member of the core team that planned and delivered IBM’s THINK Forum in June 2016. THINK Forum was a half-day event which focused on helping businesses outthink some of their biggest challenges with the help of cognitive solutions. THINK Forum hosted over 400 C-Suite leaders and featured a keynote presentation by IBM President, Chairman and CEO Ginni Rometty.- Event Lead for IBM’s sponsorship of Australian Healthcare Week 2016.- Undertook a stretch project to lead the development of the overall Leadership Agenda Campaign Plan.

Commencing as the Marketing Manager (Natural Resources & Telecommunications) in Jan 2014, I was responsible for collaborating with Industry Directors and the broader Marketing and Communications community to develop and execute marketing plans for the Mining, Oil and Gas and Telecommunications industries in Australia. My key achievements in this role included:- Direct engagement with the sales teams to progress key opportunities, generate new business and position IBM as an industry thought leader.- Worked alongside the Industry Marketing Executive to run a Planning and Performance Management System for IBM’s Industry Marketing team.- Led the development of IBM’s presence at two key industry events in 2014 (APPEA Conference and the CommsDay Summit.)

Commencing as the Marketing Manager (Energy & Utilities) in Jan 2012, I was responsible for collaborating with Industry Director and the broader Marketing and Communications community to develop and execute marketing plans for the energy and utilities industry across Australia and New Zealand.My key achievements in this role included: - Driving the development of the IBM Innovation Think Tank at Smart Utilities in 2012 and 2013, designed to bring IBM’s subject matter experts closer to the leaders of the energy industry.- Establishing monthly internal business updates for industries which consolidated the latest industry & IBM events, enablement sessions & key assets/links.- Successfully developing and executing two social media campaigns for energy and utilities conferences in Australia and overseas. These campaigns were acknowledged as an example of “best practice” by the industry team in Asia Pacific.- Successfully coordinating the energy and utilities industry stream at IBM’s national sales conference in 2012. The shift in overall knowledge & expertise across all E&U breakout sessions moved from 37% to 79%. Overall 91% of attendees agreed that the E&U sessions provided them with the resources & information they need to engage their clients.

Commencing as a Sales Graduate (Energy, Utilities & Telecommunications), I was responsible for providing sales support in both the planning and reporting stages of the sales cycle, contributing to pipeline progression via assistance in executing marketing plays and leading engagement with Corporate Hospitality (client hosting program) to ensure that measurable progress is made in widening the coverage of our key accounts. In this role I was also responsible for managing the engagement of a number of business partners in the energy and utilities space, focusing on the identification and delivery of sales opportunities. My key achievements in this role included: - Successfully implementing the use of a heatmap to accurately track the progress of our fortnightly solutions cadence sessions with the account teams.- Leading the Corporate Hospitality engagement to provide not only the coordination of tickets, but also strategic insight into this investment.- Successfully coordinating the agendas of several global IBM executives over sixteen trips.- Acting as key liaison to our network of business partners, focusing on the identification of sales opportunities across our accounts.- Successful completing of IBM’s Global Sales School program (New Sellers Stream).- Nominated for IBM’s ‘Inferno Award’ (for top-performing Graduates across Australia and New Zealand).

Commencing as a Marketing Intern (General Business), I was responsible for the communication of key IBM marketing events and campaigns to our sales team as well as coordinating the client reference and win note process and provided assistance in execution of events and with Corporate Hospitality (client hosting program). My key achievements in this role included:- Devising a streamlined and efficient internal communications process through the development of the consolidated marketing email and accompanying internal webpage.- Taking the lead in initiating projects with colleagues after the unexpected departure of my manager.

In this role I was a Co-Director of the Emerging Marketers Victoria (EMV) committee. EMV is a non-for-profit subsidiary of the Australian Marketing Institute (AMI) and provides students and young marketing professionals with an annual mentoring program, aimed at deepening their professional networks and enhancing their knowledge about marketing. Career seminars and other networking events are also executed throughout the year. I co-led a committee of 15 volunteers to develop the strategic plan, collaborating with the committee to successfully execute programs, events and engage with our members through the development of relevant communication strategies. I was a key liaison between EMV, AMI and industry. Through this role I gained experience presenting at a number of university and TAFE open days about the benefits of AMI and EMV. My key achievements in this role included:- Within first 4 months of joining the EMV committee I was asked by the then-Directors to take the leadership role of Communications Manager. Within 6 months of this was then promoted to the role of Co-Director.- Developed a new promotional strategy to increase our average event attendance by approximately 30%. - Initiated a social media movement and reinvigorated social media channels to connect with our target audience.- Led the execution of EMV’s most successful event to date (New Age Marketing) in August 2012. Over 200 people attended and our integration of social media garnered the formal praise of the AMI Chair, Lee Tonitto.

As the Communications Manager I undertook a leadership role within the Emerging Marketers Victoria (EMV) committee. I was responsible for the development of all promotional material for EMV events and programs. I was also a key liaison between EMV and the Australian Marketing Institute (AMI), and worked collaboratively with the events team in both event preparation and execution.

Responsible for indexing television programs (such as news and documentary programs) into an online database. This required efficient time management skills and an extremely high attention to detail in order to be successful.

Managed the delivery of a weekly PR highlights report, sourced product for media opportunities, coordinated the former adiRun website and developed the monthly adiRun newsletter.Achievements: - Worked with the adidas Brand Communications team to successfully carry out a large internal event with adidas Women’s ambassador, Michelle Bridges.- Redeveloped parts of the content structure for the monthly adiRun newsletter, and ensured it was consistently sent out on time to the database.

Responsible for the development of new promotional collateral for external distribution and updates to existing internal material for staff. Collaboration with the IT department to update relevant website content to deliver consistency across all channels.Achievements: - Collaborated with multiple parts of the University to produce an externally distributed promotional brochure that showcases our venues in just 8 weeks.- Provided recommendations to Facilities and Services to redevelop the structure and content of the department website.

Experience in writing media releases and articles for both internal and external publications. Development and completion of the Marketing Collateral Analysis Report to provide insights into the current communications strategy of Gippsland Water, and recommendations for future plans. Assistance in the development of a marketing campaign to promote long-term water conservation.Achievements: - Articles written for both internal and external publications were published and distributed through relevant channels.- Successfully developed and delivered a presentation to the entire organisation about my internship.