Shelley Berman (Rosengarten) Email & Phone Number

Vision ♦ Focus ♦ Integrity ♦ TeamworkMy passion is to grow companies organically and via Franchising. I combine my entrepreneurial drive, in-depth marketing expertise and business acumen to empower small and large businesses to differentiate themselves, and to drive growth alongside measurable results. My current position is Co-Director of Franchise Marketing Systems Canada. For the past 3+ years, I have played pivotal role in franchising almost 100 Canadian entrepreneurs, with more to come. I have applied my many decades of leadership and passion for marketing to enable new Franchise concepts to enter and profile their businesses within the Canadian landscape, while simultaneously consulting to established brands to enable their growth through a diversified marketing mix.I have over 15 + years of Franchise experience with some of Canada’s most well known and loved brands. My executive experience, ingenuity and success in franchising and marketing makes me the go-to person for companies both Corporate and Franchised who are looking to expand and evolve.The focus of my early career was in Consumer Package Goods with Colgate Palmolive South Africa for over a decade. In Canada, I have leveraged my marketing flair in the technology sector (B2B) as Director of Communications for Mobile Data Solutions Inc., Brand Director at Mars Canada Inc. (for famous household brands such as Uncle Ben’s Rice, Cesar & Pedigree pet food), and Vice-President of Marketing at Cara Foods Inc. (for Kelsey’s, Montana’s and Milestones). Over this time, I have been instrumental in both brand turn-arounds and also rebranding. I have held the position of Vice President Marketing for Mary Brown’s Famous Chicken & Taters, where I created a team to localize marketing efforts to enable growth on a store-by-store basis, in combination with building brand recognition and awareness across Canada. My marketing efforts to support franchise development assisted the brand to more than double its size within three years. I have a Master of Arts degree in Industrial Psychology and I have leveraged decades of marketing proficiency which have culminated in a number of Global Marketing Awards.| Franchise Development | Franchise Marketing | Franchise Lead Generation | Advertising & Promotions | Brand Strategy | Consumer Insights | People Leader | Franchise Development | B2B | Extensive CPG | | Team Builder | Product Innovation |

Listed skills include Marketing Strategy, Business Strategy, Marketing Management, Brand Management, and 29 others.