Shelley Cernel, Msc (Mba) Email & Phone Number

Shelley Cernel, Msc (Mba) is a Marketing Executive at High-Growth, Fast-Paced B2B SaaS & FinTech Companies at Thirty Capital. She possess expertise in social media, marketing, social media marketing, marketing strategy, leadership and 45 more skills. Colleagues describe her as "Shelley's experience at building, leading, and scaling high-performance marketing teams is unparalleled. I met Shelley "by the numbers" during the due diligence process for the acquisition of IMS by RealPage. Senior leaders from IMS shared deep insights into the sales and marketing performance, and it was clear that this engine, built and led by Shelley, executed effectively, closely tracked performance KPIs, pivoted tactics based on outcomes of continuous experimentation… Show more" and "Shelley is a phenomenal leader with exemplary skills in developing and implementing fresh marketing strategies. With her transformational leadership style, she is able to effortlessly develop relationships with each team member and inspire them to openly share ideas that contribute to a high-performing team. Her concern with the professional growth and well-being of her team is evident not only in how she communicates but also in her overall demeanor. I am honored to have been able to… Show more"

Listed skills include Social Media, Marketing, Social Media Marketing, Marketing Strategy, and 46 others.

• 

  Vp Of Marketing

  Thirty Capital

  Mar 2022 - Present

  • Built and manage a high-performing marketing department, overseeing demand gen marketing, client success and product marketing, brand, PR, events, SEO/SEM, social media, email, and thought leadership and content programs • Develop and execute on marketing strategies and campaigns, budgets, and sales enablement programs for a portfolio of eight brands of financial software, services, and education • Oversaw portfolio-wide rebrands, including new websites, physical event presences… Show more • Built and manage a high-performing marketing department, overseeing demand gen marketing, client success and product marketing, brand, PR, events, SEO/SEM, social media, email, and thought leadership and content programs • Develop and execute on marketing strategies and campaigns, budgets, and sales enablement programs for a portfolio of eight brands of financial software, services, and education • Oversaw portfolio-wide rebrands, including new websites, physical event presences, positioning/messaging, and logos• Successfully transitioned the sales and marketing teams from Hubspot to Salesforce and created workflows, processes, data policies, and reporting to ensure visibility across the company and enable effective follow-up• Support the sales teams with training, sales enablement materials, messaging/scripts, and tech solutions to improve funnel conversion rates and shorten deal cycles• Maintain a calendar of ~40 events/year across our portfolio, including trade shows, conferences, and networking opportunities, as well as 3-5 webinars/month Show less