Shelley Devall Email & Phone Number

Key account management, sales, training, business development, strategic planning

West Sacramento, CA

• Managed Northwest, West, and Southwest regions. Supported General and Regional Sales Managers' sales goals and corporate initiatives. Created and managed programs to improve business model of retailers, including.
• Developed 35+ sales, business and motivational seminars and presented to groups of all sizes for retailers and interior design professionals in US and Canada.
• Worked with 75+ window fashions retailers as business consultant, creating action plan to improve areas of sales, infrastructure, marketing, hiring, financial metrics and succession planning.
• Increased sales nearly 28% each trimester through implementation of detailed sales and marketing plans.
• Identified financial risks and developed plans to mitigate issues and become profitable.
• Updated strategic documents for training and education, program manuals and communication materials used in day- to- day operation of business.

West Sacramento, CA

• Oversaw Southern CA, Arizona, So. Nevada. Managed sales team of eight District Sales managers. Led sales calls with team members to establish sales and customer retention goals. Hired and trained all sales staff for.
• Led team to drive and increase demand for products resulting in sales increases up to 60+%.
• Created programs to increase business acumen of local dealers, increasing sales and territory growth by 25 to 35%.
• Increased market share by 20% over 3 years, through prospecting, developing high potential accounts and teaching sales skills.
• Assisted General Sales’ manager in creating programs and sales strategies to increase sales, including specific business plans for design community and cost saving solutions for repairs.
• Generated monthly and annual sales reports, presenting budgets to executive staff.

Chatsworth, Ca.

• Developed strategic and operational sales plans to increase overall sales and gross margin. Provided direct customer services. Identified sales opportunities and followed-up on existing accounts for business.
• Managed and grew account sales of window fashions.
• Trained dealers on product knowledge, selling strategies and customer service.
• Increased alliance levels, signed up 50 priority dealers, opened one gallery dealer.

North Hills, CA

• Created and grew window covering and tinting retail store and developed strategic and operational sales plans to increase overall sales and gross margin. Managed team of 5 to 6 designers and 3 installers. Grew sales to.
• Trained staff in sales and product knowledge, with referral rate of nearly 75%.
• Oversaw all aspects of ordering and problem solving.
• Established relationships with vendors and workrooms, and negotiated pricing.

Family And Consumer Sciences, Post Graduate Work

Bachelor Of Arts (Ba), English, Political Science