The Neely Foundation helps people in need, awards academic scholarships and enriches community life. I evaluate grant proposals and contribute to funding decisions by the Board of Directors as we strive to do the most good and make a real impact with the Foundation's resources.Advise on communications strategy, craft brand messaging and designed new Website.

Pursued a fulfilling blend of volunteer projects, personal growth, education and teaching opportunities.

Developed and implemented strategic digital marketing plans designed to increase conversion, cultivate donors and lower the cost of fundraising for this Messianic Jewish nonprofit. ▪ Led a team of digital marketing specialists.▪ Provided creative direction and support for the Jewish Voice Ministries' brand as well as campaigns that drove the ministry's mission and reputation. ▪ Oversaw digital marketing and fundraising including websites, blogs, social media, e-mail… Show more Developed and implemented strategic digital marketing plans designed to increase conversion, cultivate donors and lower the cost of fundraising for this Messianic Jewish nonprofit. ▪ Led a team of digital marketing specialists.▪ Provided creative direction and support for the Jewish Voice Ministries' brand as well as campaigns that drove the ministry's mission and reputation. ▪ Oversaw digital marketing and fundraising including websites, blogs, social media, e-mail marketing, SEO/SEM, digital advertising and online communications. Show less

Promoted this nonprofit organization on a mission to feed, clothe and empower people in need effectively achieving sustainable giving levels.▪ Devised and executed strategy leading to 40% increase in donations YOY during Q3 & Q4, 2020.▪ Rebranded organization and developed new messaging to reach more of the target audience and bring the mission to life. Built personas, conducted data analysis and designed new, modern logo.▪ Boosted donations with introduction of “Changed… Show more Promoted this nonprofit organization on a mission to feed, clothe and empower people in need effectively achieving sustainable giving levels.▪ Devised and executed strategy leading to 40% increase in donations YOY during Q3 & Q4, 2020.▪ Rebranded organization and developed new messaging to reach more of the target audience and bring the mission to life. Built personas, conducted data analysis and designed new, modern logo.▪ Boosted donations with introduction of “Changed Life Stories” to engage essential community partners.▪ Heightened stakeholder awareness and engagement with new website launch resulting in YOY increases: number of sessions (up 34.55%), number of users (up 32.6%), number of pageviews (up 50.63%) and 10,000+ reached at events.▪ Secured funding following “Shark Tank” style presentations; strengthened relationships for 2x event exposure.▪ Exceeded internal giving goals by 20% for United Way. Overcame objections and sparked curiosity leading to 100% involvement.▪ Leveraged Google Analytics to measure impact of marketing campaigns; clinched above-average open rate for donation drive.▪ Spearheaded annual fundraising event resulting in 33% increase in donations. Post-event survey showed 97% extreme satisfaction with donor experience. Show less

I designed marketing plans, created strategic CSR programs and energized communications for organizations to advance their mission.Director of MarketingArizona Lutheran Scholarship Organization (ALSO) Chandler, ArizonaA nonprofit that helps children build a solid foundation of faith for life by awarding scholarships to Christian schools.▪ Raised millions of dollars effectively inspiring action with a rebrand that kick-started consistent, relational messaging. ▪… Show more I designed marketing plans, created strategic CSR programs and energized communications for organizations to advance their mission.Director of MarketingArizona Lutheran Scholarship Organization (ALSO) Chandler, ArizonaA nonprofit that helps children build a solid foundation of faith for life by awarding scholarships to Christian schools.▪ Raised millions of dollars effectively inspiring action with a rebrand that kick-started consistent, relational messaging. ▪ Captured 18% of the nondonor segment causing people to give for the first time by designing and implementing a strategic marketing plan that integrated traditional and digital media. ▪ Boosted donations 242% by launching a communications program tailors to three audience segments.Children's Ministry Director & Marketing LeadRisen Savior Church, Chandler, Arizona▪ Led teams that designed programs and built brands increasing enrollment by 65.7% and attendance by 130%. Recruited, trained and motivated 79 volunteer leaders. ▪ Spearheaded a web redesign, developed the information architecture and created content that slashed the bounce rate to 12% and lifted pages viewed per visit by 67% keeping guests informed and members updated.Corporate Social Responsibility ChampionAid Association for Lutherans (now Thrivent Financial), Minneapolis, MNLed teams to plan and execute six volunteer training and service events involving 125+ participants each. Projects included installing playground equipment, stocking shelves at a food pantry, assembling Thanksgiving baskets as well as emergency first aid kits and hygiene bags. Show less

Taught Marketing and Management courses as Adjunct Faculty for this private, non-profit university. Led the university's first expansion to it's new location in Chandler, Arizona.▪ Earned above-average course ratings of 4.6/5.0 with high student retention; achieved learning outcomes; used the case study method and real-life application to increase student interest and comprehension.▪ Promoted to Director to launch new campus as part of university expansion, led student and… Show more Taught Marketing and Management courses as Adjunct Faculty for this private, non-profit university. Led the university's first expansion to it's new location in Chandler, Arizona.▪ Earned above-average course ratings of 4.6/5.0 with high student retention; achieved learning outcomes; used the case study method and real-life application to increase student interest and comprehension.▪ Promoted to Director to launch new campus as part of university expansion, led student and faculty recruiting. Realized 30% growth in student enrollment within two semesters and more than 88 percent of students retained.▪ Formed partnership with site host gaining executive endorsement and support. Managed budget and direct report. Selected adjunct faculty and evaluated performance.▪ I received the highest rating “Excellent” on all Delivery of Content and Learning Environment dimensions in a performance review by the Business Department Chair who described me as “one of my best Adjuncts.” Show less

Led a creative team for this $10M, nonprofit organization whose mission is to inspire personal growth and life change through a network of radio stations. Held ownership of ensuring brand messages resonated with web visitors and listeners. Leadership included goal setting and performance management. ▪ Conducted multiple marketing campaigns integrating radio production, live talk, web pages, newsletters, email and social media resulting in 122% increase in weekly listeners and sold out… Show more Led a creative team for this $10M, nonprofit organization whose mission is to inspire personal growth and life change through a network of radio stations. Held ownership of ensuring brand messages resonated with web visitors and listeners. Leadership included goal setting and performance management. ▪ Conducted multiple marketing campaigns integrating radio production, live talk, web pages, newsletters, email and social media resulting in 122% increase in weekly listeners and sold out conferences. ▪ Extended the amount of time spent on our site by 113%, grew the number of pages viewed by 133% and more than tripled eNewsletter signups. ▪ Reversed the trend of bouncing more than 70% of web visitors by spearheading web redesign project and leading a content team.▪ Built a content calendar and library that garnered attention for the broadcast team on air, online and on social media. Created brand standards and guides. Every day we heard from people whose lives had been changed.▪ Exceeded outreach goals drawing 550,000 weekly listeners, 90,000 monthly web visitors and 39,000 facebook likes. Show less

Advised various organizations to beef up brand visibility and ultimately impact revenues. NextStudent, Inc. A $4B/year student loan company that helps families pay for college education. Brought in by the VP of Sales & Marketing. Designed strategic communication and marketing plans that captured qualified leads. ▪ Structured new online marketing channel with RSS feeds that funneled qualified leads to the sales team. Earned a 32% response rate and boosted sales by 48%… Show more Advised various organizations to beef up brand visibility and ultimately impact revenues. NextStudent, Inc. A $4B/year student loan company that helps families pay for college education. Brought in by the VP of Sales & Marketing. Designed strategic communication and marketing plans that captured qualified leads. ▪ Structured new online marketing channel with RSS feeds that funneled qualified leads to the sales team. Earned a 32% response rate and boosted sales by 48%. ▪ I wrote a direct mail letter that got the highest response rate becoming the new control piece.Easy Medical StoreA durable medical equipment firm supplying people with what they need to heal at home. Launched e-commerce site integrating 30,000 products from six manufacturers. eFactorBusiness consulting services firm. Devised a strategic marketing plan to launch new products and services. Show less

A family-owned fundraising company that generates millions of dollars in donations each year for nonprofit organizations. Owned communications keeping people in the loop, informed and motivated. ▪ Boosted trade show participation 34% with highly targeted marketing campaign sharply aligned with Client needs. ▪ Led diverse teams to plan and execute special events for 200-400 participants.▪ Saved time and streamlined dashboard data by consolidating Excel spreadsheets and… Show more A family-owned fundraising company that generates millions of dollars in donations each year for nonprofit organizations. Owned communications keeping people in the loop, informed and motivated. ▪ Boosted trade show participation 34% with highly targeted marketing campaign sharply aligned with Client needs. ▪ Led diverse teams to plan and execute special events for 200-400 participants.▪ Saved time and streamlined dashboard data by consolidating Excel spreadsheets and giving Clients the data they needed to make decisions.▪ Designed training manuals and presentations that boosted successful completion of new hire training by 23%.▪ Launched weekly newsletter for 450+ employees in Arizona and California that kept everyone on the same page and heightened productivity. Show less

Fellowship Ministries is a music ministry that impacts the worship lives of more than 400,000 people each year.I created a strategic marketing plan for a national conference resulting in 282% increase in registrations and 14.3:1 ROI. Integrating direct mail with an engaging online experience reached our audience and sold out the conference.