Shelley Drogt
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Shelley Drogt Email & Phone Number

Senior CRM Specialist at King
Location: London, England, United Kingdom 8 work roles
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✓ Verified May 2026 2 data sources Profile completeness 86%

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Current company
Role
Senior CRM Specialist
Location
London, England, United Kingdom
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Shelley Drogt is listed as Senior CRM Specialist at King, a company with 2661 employees, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Shelley Drogt.

Shelley Drogt previously worked as Lifecycle Marketing Manager at Tripledot Studios and Lifecycle Marketing Specialist - Star Wars: Hunters at Zynga.

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King

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Profile bio

About Shelley Drogt

Experienced Senior CRM Specialist with a passion for delivering impactful campaigns and driving user engagement. Previously working at Zynga as part of the Star Wars: Hunters team, I was responsible for developing creative and copy strategies, executing targeted Email and Push Notification campaigns, and continuously optimising campaign strategies to enhance segmentation and performance. With a background in CRM, I have previously worked on popular games like Words With Friends, CSR2 and Harry Potter: Puzzles & Spells, gaining expertise in content creation and market reporting.In addition to my core responsibilities, I actively contributed to creating an inclusive workplace as a content and UK regional lead for zPride, Zynga's Pride employee resource group. By organising various activations and initiatives throughout the year, I strive to foster a sense of belonging and ensure that every employee feels heard and valued.Prior to joining Zynga, I served as a CRM Executive at Betway Group, where I honed my copywriting skills across multiple channels, such as websites, emails, push notifications, SMS, and in-app messaging. I leveraged Salesforce to its full potential by continuously improving segmentations and communication journeys through data analysis and utilising features like Einstein Optimisation.Before my foray into the gaming industry, I worked at Het Betere BoerenBed, where I held the position of Marketing Executive for the UK market. In this role, I worked on copywriting for websites, email marketing, PR, and social media in both English and Dutch. Additionally, I successfully maintained partnerships with companies and agencies to drive collaborations and executed an automated retargeting journey based on website behaviour.With a strong customer service background, acquired during my tenure as a Service Agent, I possess exceptional communication skills and a deep understanding of delivering excellent customer experiences.Overall, I am a results-driven professional who thrives in dynamic environments and enjoys collaborating with cross-functional teams to achieve business objectives. I bring a creative mindset, analytical acumen, and a commitment to continuous improvement to every project I undertake.

Listed skills include Microsoft Office, Microsoft Excel, Powerpoint, Microsoft Publisher, and 51 others.

Current workplace

Shelley Drogt's current company

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King
King
Senior CRM Specialist
London, GB
Website
Employees
2661
AeroLeads page
8 roles

Shelley Drogt work experience

A career timeline built from the work history available for this profile.

Senior Crm Specialist

London, GB

Senior Crm Specialist

Current

London Area, United Kingdom

In my role as a Senior CRM Specialist at King, I lead and execute strategic CRM campaigns for Candy Crush Saga. I leverage segmentation and personalisation techniques to optimise player engagement and lifecycle communications. My responsibilities include planning, briefing, executing, and monitoring multi-channel CRM campaigns across push notifications.

Jun 2024 - Present

Lifecycle Marketing Manager

London, England, United Kingdom

In my role as a Lifecycle Marketing Manager at Tripledot Studios, I worked on shaping our lifecycle marketing strategy, drawing insights from data to optimise user journeys and resonate with our audience. This includes analysing user segmentation, lifecycle stages, and identifying key in-game features suitable for support through push notifications..

Sep 2023 - Jun 2024

Lifecycle Marketing Specialist - Star Wars: Hunters

London, England, United Kingdom

As a Lifecycle Marketing Specialist, I leveraged data-driven insights to develop and execute lifecycle marketing strategies that optimise user journeys at every touchpoint. By analysing user behaviour, segmentation, and lifecycle stages, I created targeted and personalised campaigns across multiple channels that resonate with players, resulting in.

Jun 2021 - Aug 2023

Crm Executive (Belgium)

London, England, United Kingdom

As a Casino CRM Executive at the Betway Group, I leveraged my expertise in customer relationship management, marketing strategy, and data analytics to drive successful campaigns and improve the overall player journey. By analysing player behaviour and preferences, I design targeted and personalised marketing initiatives to maximise player satisfaction and.

Aug 2019 - May 2021

Marketing Executive Uk

Alkmaar, North Holland, Netherlands

As a Marketing Executive at Het Betere BoerenBed, a leading agricultural tourism company, I was responsible for developing and implementing innovative marketing strategies that enhance brand visibility and drive customer engagement.With a deep understanding of the agricultural and travel industries, I leverage market insights to create compelling marketing.

Aug 2017 - Jul 2019

Service Agent Uk/Nl

Alkmaar, North Holland, Netherlands

Passionate and dedicated Service Agent with a strong background in providing exceptional customer service and support. Committed to delivering outstanding experiences to guests and ensuring their needs are met with professionalism and efficiency. Skilled in building rapport and cultivating positive relationships to enhance customer satisfaction and.

Jul 2014 - Jul 2017

Inbound & Outbound Sales Representative

Het Customer Care Center

Alkmaar, North Holland, Netherlands

Experienced and dynamic Inbound & Outbound Sales Representative with a passion for building strong customer relationships and driving sales growth. Committed to delivering exceptional customer service and exceeding targets, I thrive in fast-paced environments where I can utilise my excellent communication and problem-solving skills.Throughout my career, I.

Nov 2012 - Jul 2014
Team & coworkers

Colleagues at King

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FAQ

Frequently asked questions about Shelley Drogt

Quick answers generated from the profile data available on this page.

What company does Shelley Drogt work for?

Shelley Drogt works for King.

What is Shelley Drogt's role at King?

Shelley Drogt is listed as Senior CRM Specialist at King.

Where is Shelley Drogt based?

Shelley Drogt is based in London, England, United Kingdom while working with King.

What companies has Shelley Drogt worked for?

Shelley Drogt has worked for King, Tripledot Studios, Zynga, Betway Group, and Het Betere Boerenbed.

Who are Shelley Drogt's colleagues at King?

Shelley Drogt's colleagues at King include Bleck Bjerkman, Ryan Power, Ferdinand Margnet, Evens Joseph, and Haqvin Bager.

How can I contact Shelley Drogt?

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What skills is Shelley Drogt known for?

Shelley Drogt is listed with skills including Microsoft Office, Microsoft Excel, Powerpoint, Microsoft Publisher, Microsoft Word, Photoshop, Premiere Pro, and Native Dutch.

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