- Develop templates for Google Ads campaigns (Search, Display, Performance Max) to create a framework that enables my coworker and I to manage over 300 Google Ads Accounts- Create A/B tests to determine which optimizations work best in improving a client’s ROI and applying that knowledge to all current and future clients. - Analyze data including but not limited to keywords, ad copy, targeting, & campaign budgets to determine the best results for the client. - Design landing pages and help build an automated follow-up system to help clients close cases directly resulting in growing their business - Maintain a client relationship by understanding & helping them reach their business goals - Utilize data analysis and problem-solving skills to identify areas of improvement in campaigns and implement effective solutions to increase clients’ ROI - Analyze competitors’ PPC strategies and identify opportunities for improvement - Collaborate with the marketing team to develop innovative marketing strategies that align with the clients’ business goals and drive leads. - Stay up to date on the latest Google Ads features and trends to ensure clients are utilizing the most effective and current advertising strategies

- Helped manage between 110-140 clients ranging between a monthly billing of $500-$30,000 monthly- Campaign builds, uploads, & optimizations - Created over 200+ landing pages specific to clients’ campaign- Client discussion & optimization of campaigns based on client goals- Helped clients build their dental practice based on their goals typically closing full arch dental implant cases- Won Team Leadership Award

•Develop and execute comprehensive website content plans and programs, both short and long range, to meet the objectives of the dental practice.•Researching, analyzing and monitoring factors to capitalize on market opportunities and minimize effects of competitive activity•Evaluating and recommending new opportunities in optimization channel development•Maintaining up-to-date knowledge of “white hat” and “black hat” tactics to maximize effectiveness of SEO efforts•Identifying opportunities for further on-site optimization of existing client websites to guarantee the achievement of objectives within search engine policies and guidelines•Performing initial and ongoing market research for sales and creative departments•Implementing on-page SEO including content optimization, meta-data optimization and SEO-friendly site architecture•Utilizing available tools and platforms to build online presence by gaining trust and authority with search engines•Guiding and mentoring members of the SEO team under the direction of the SEO Manager•Assisting Account Management on call-in inquiries from current clientsDUTIES AND TASKS•Assist in premium client report generation and prepare monthly performance report summarizing the progress of all ongoing projects•Conduct and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions•Monitor competitive products and marketing activities•Conduct keyword research and evaluates tools and techniques to recommend modifications as needed•Direct product introduction and market exploitation to ensure maximum penetration of market segment•Provide in-depth market reports for Sales and Account Management departments•Create thorough reports based of Google Analytics and content/SEO changes to analyze current SEO Strategy •Keep current with SEO trends including schema•Manage resources to execute assigned programs

Designed, launched, and manage websiteEvaluate Google Analytics data for search engine optimization Strengthen social media presence through the addition of videos, photos, and postsStarted Facebook Marketing campaign for annual tent sale Conduct demographic analysis of customer baseImplement promotions through text, mass email, social media and print platforms Design Advertisements (pamphlets, billboards, signs, radio ads) Remaster and creation of new logosCustomer re-engagement through warm call remindersRetail sales and customer serviceInventory maintenance/ creative display merchandising to increase salesInventory Maintenance Sales Associate of Scuba Diving Equipment and Snow Apparel

Telemarketing to Current and Prospective Accounts Conducted outside sales at an International Convention (DEMA - Dive Equipment & Marketing Association) to increase clientsManaged Southeastern United States and Caribbean client database

Content creation on No Limit Marketing's BlogPinterest advertising campaign for clientClient prospecting/cold callingGoogle alerts/Linking strategiesProduct demonstration for clients at race exposition

Guide and narrate detailed tours of 5-100+ people of all ages Hand feed various species of sharks and fish

Coordinated Winter's Family Festival & Race Led Festival meetings with Challenged Athletes’ FoundationSolicited Festival sponsorsEdited press releases related to Winter the DolphinAssembled a PR portfolio of Aquarium-related media coveragePromoted the Aquarium to local hotelsDatabase entry