Shelley Hofman work email
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Shelley Hofman personal email
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Shelley Hofman phone numbers
B2B digital marketing and demand gen leader experienced in the development and execution of marketing programs ranging from initial concept and messaging to final output and tracking of ROI/results. Skilled at balancing the combination of creative, strategic, tactical and analytical thinking that impactful campaigns require. Excel at collaborating with cross-functional teams to get the job done! Passionate about the importance of standout marketing, demand gen, goal setting, measurement and attention to detail.Expertise: integrated marketing across channels, demand planning and ROI projections, copywriting, messaging, organic and paid social media, paid search and display advertising, ABM programs, customer programs (campaigns, reviews, case studies, customer testimonials, user groups), lead flow management, field marketing, sales/SDR/marketing alignment, lead funnel mapping, campaign results reporting/analysis, marketing dashboard management.
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Senior Manager, Demand GenerationAvayaDanville, Ca, Us -
Senior Campaign ManagerDrips Aug 2024 - PresentAkron, Ohio, Us -
Director Of Demand Generation And GrowthQualys Feb 2024 - Jun 2024Foster City, Ca, UsLaunched Cyber Risk Workshop series that attracted 10-20 CISO attendees per city. Audited paid media strategy and provided recommendations on how to optimize for better results. -
Director, Demand GenerationOrca Security Feb 2023 - Jan 2024Portland, Oregon, UsManaged campaigns and content team to drive leads, MQLs, SQLs, pipeline and wins through integrated programs across various channels, including email, chatbot, webinars, LinkedIn and Google ads, display ads, organic social, ABM campaigns (Demandbase), content syndication, virtual conferences, and persona-based nurture programs. Partnered with internal creative, product marketing, web, field/partner marketing, and SDR teams to execute campaigns on time and within budget. Oversaw content marketing manager who was responsible for the blog calendar, organic social presence, case studies, eBook writing and YouTube channel revamp. Managed multi-million dollar demand gen budget. -
Senior Manager, Demand GenerationOrca Security Aug 2021 - Feb 2023Portland, Oregon, Us
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Senior Digital Marketing ManagerCyara Sep 2019 - Aug 2021Redwood City, California, UsManaged digital marketing programs, email campaigns, LinkedIn and Google ads, ABM programs, organic social, webinars, online sponsorships, content syndication, G2 reviews, demand gen funnel mapping, and marketing KPI dashboards in Hubspot. Managed annual virtual conference, securing 6 customer speakers and facilitating interviews that led to impactful customer video testimonials that were leveraged for shorter videos and written formats. -
Senior Marketing Program & Operations ManagerAspect Software Jan 2017 - Sep 2019Boulder, Colorado, UsManaged LinkedIn ads, organic social, customer review site listings and campaigns (Capterra, G2 and Gartner Peer Insights), and customer marketing programs. Executed a worldwide upsell campaign that contributed to $7M in pipeline. Managed campaigns to drive attendance at annual user conference and monthly customer webinar series. Restructured global campaign dashboard framework in Salesforce to more consistently report leads, MQLs, and SQLs across NA, EMEA, APAC and LATAM. Ran point for producing CMO’s quarterly metrics/results deck. -
Marketing Contractor And ConsultantHofman Consulting Nov 2007 - Dec 2016Provided marketing and demand gen expertise to clients including: ABMartin, Aspect Software, Barre Motion Fitness, BridgePointe Technologies, CA (Computer Associates), Dutch Diesel Cycling, Effect-Tech, Fitletics, PCS Solutions, and Root Inc.
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Senior Marketing Programs ManagerAspect Software Mar 2003 - Aug 2007Boulder, Colorado, UsManaged demand generation and customer programs including seminars, executive sports outings, webinars, Google ads, trade shows, direct mail, email, SDR campaigns, and multi-city local user group program. ~ Received Sales Recognition Award for Marketing Excellence in Q2 2003. ~ Nominated by Eastern Sales Region and awarded trip to President’s Club in May 2004.
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Marketing Campaigns ManagerIronside Technologies Jul 2000 - Mar 2003Managed a campaigns team in North America and Europe that promoted Ironside’s B2B eCommerce software. Managed external agencies for campaign writing and design creative. Restructured lead generation plan to not only map to company revenue targets, but also to provide consistent and cohesive campaigns throughout North America and Europe. Developed lead tracking process to help determine ROI of each marketing campaign and helped to reduce cost per qualified lead by 30%. Managed all customer marketing programs and helped to drive approval and writing process for 7 customer case studies.
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Marketing Programs ManagerEgain Communications Nov 1999 - Jul 2000Sunnyvale, Ca, UsManaged and planned all marketing communications and lead generation programs for Inference Division’s personalization software product, kCommerce Sales. Programs included all branding, collateral, PR, events, advertising, web content, sales team presentations, and partner marketing. Managed both internal resources and external creative agencies for complete re-branding of kCommerce Sales 2.0 product including positioning, messaging, marketing collateral, whitepapers, demo, trade show booth signage, and advertising campaign. Continued to coordinate global press release schedule with international team. -
International Corporate Communications ManagerInference Corporation (Acquired By Egain Communications) Mar 1999 - Nov 1999Managed public relations programs and PR firm for Inference International, focusing on the United Kingdom, France, Benelux, and Germany. Responsible for all international collateral, including localization and translation. Managed development, writing and client approval process for 8 customer case studies. Helped to develop distributor co-marketing programs. Managed international marketing team’s budget and ensured it was balanced.
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Marketing Executive, International Business DevelopmentInference Corporation (Acquired By Egain Communications) Jul 1998 - Mar 1999Developed field marketing strategy and managed marketing activities for the Benelux, France, Germany and distributors world wide, including Europe, South Africa, and Asia Pacific. For Benelux, France, and Australia, planned and executed all marketing activities. Executed pan-European seminar series to drive leads for sales teams and channel partners in 6 countries, which included multi-lingual direct mail and promotion. Created and provided distributors with marketing tools necessary to be successful in their market, such as creating an Intranet distributor resource center, seminar planning guide, collateral, leads, and tips on qualifying Inference prospects.
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Marketing Executive, BeneluxInference Corporation (Acquired By Egain Communications) Mar 1997 - Jul 1998
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Sales & Marketing ExecutiveTeles Corporation Nov 1995 - Aug 1996
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Account RepresentativeBetter Office Systems Apr 1995 - Oct 1995Alpharetta, Georgia, Us -
Sales RepresentativeWallace Computer Services Jul 1994 - Apr 1995Us
Shelley Hofman Skills
Shelley Hofman Education Details
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California State University, ChicoBusiness Administration -
Université Paris-SorbonneCultural Studies And French
Frequently Asked Questions about Shelley Hofman
What company does Shelley Hofman work for?
Shelley Hofman works for Avaya
What is Shelley Hofman's role at the current company?
Shelley Hofman's current role is Senior Manager, Demand Generation.
What is Shelley Hofman's email address?
Shelley Hofman's email address is sh****@****ect.com
What is Shelley Hofman's direct phone number?
Shelley Hofman's direct phone number is +192541*****
What schools did Shelley Hofman attend?
Shelley Hofman attended California State University, Chico, Université Paris-Sorbonne.
What are some of Shelley Hofman's interests?
Shelley Hofman has interest in Skiing, Adventure, Cooking, Cycling, Photography, Music, Travel.
What skills is Shelley Hofman known for?
Shelley Hofman has skills like Lead Generation, Demand Generation, Salesforce.com, Email Marketing, Saas, Marketing, Strategy, Strategic Partnerships, Marketing Strategy, B2b Marketing, Management, Marketing Automation.
Who are Shelley Hofman's colleagues?
Shelley Hofman's colleagues are David Syeven, Rafael Velasco, سيف الحرستاني, Lisa Pascal, Cesani Moreno, Krunal Shukla, Don Williams.
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