Shelley (Warner) Key Email & Phone Number

Rogers, Arkansas, Us

Montreal, Quebec, Ca

Alpharetta, Georgia, Us

Addison, Tx, Us

• Lead the client engagement, marketplace feedback, thought leadership, product positioning & sales enablement of CPG focused revenue team, building the largest revenue segment and strengthening Koupon’s position for prospective buyers, resulting in a December 2021 acquisition.• Active contributor in C-Suite and Sr. Leadership meetings to enhance GTM strategy, participant in Board Meetings. • Reported to CRO, managing a team of sellers, establishing a productive work environment with a desirable culture in a fast-moving and ever-changing atmosphere, building a $10MM+ book of business.• Grew YOY revenue throughout tenure, finishing 2021 114% of goal.• Secured the first pilot contract for a brand using “Verify with Koupon”, paving the way for age verification brands committing to $1M+ annual SaaS agreements.• In 2020, assumed responsibility for the CPG Client Success Team, adding four non-sales direct reports, instituting the first sales-support bonus plan based on tailored KPI’s that rolled into the company’s annual OKRs.• Influenced product roadmap by advocating client needs against projected revenue impact via weekly collaboration with department heads including CRO, Head of Product, Head of Engineering and Director of Marketing.

Addison, Tx, Us

• Joined SaaS technology startup as the first brand partnerships seller with a zero book of business, quickly building a $3M+ territory.• Secured revenue from top CPGs including Frito-Lay, Hershey, Keurig Dr Pepper, Molson Coors, and Unilever.• Secured a new partner with first year bookings of $230K and grew to a high annual watermark 2 years later of $900K.• Moved a leading alcohol manufacturer from a $6K single brand pilot test to a $500K+ annual partner supporting multiple brands.• Assigned ownership of the largest SaaS brand client and investor, drove value across multiple departments including Retail Digital Strategy, Digital Marketing Services, Digital Product Managers, and Advanced Analytics.• Propelled the evolution of a product designed initially for alcohol partners to support all CPG brands, increasing from 4% of revenue to over 40% of all CPG revenue.• Lead the pivot from a product-focused capabilities deck to a value-based proposition for prospective CPG partners.• Directed lead demand generation by aligning with marketing and inside sales team on content, sequences, conversion, trade show outreach and data collection to move prospects through the sales funnel. • Added organizational value, critical for early startups, by putting in place reporting, process and procedures for supporting clients, created new contract templates, and built multiple internal and external presentations. • Displayed flexibility and resilience by filling many roles upon joining, performed functions well outside the job description, quickly establishing credibility with CRO, CTO, and Head of Product becoming their go-to-resource.

New York, New York, Us

• Drove the enterprise sales process cross-functionally at Fortune 500 companies, spanning Brand Managers, Promotion Teams, Shopper Marketing Managers, Agency Partners, Procurement, and Legal; developing innovative, 360-degree solutions – at home, online, mobile, and in-store.• Manage the second-largest sales territory in the U.S. Central Division – more than $36MM in annual revenue across 25 Midwest-based CPG companies, including ConAgra Foods, Nestle Purina Petcare, ACH Foods, Mead Johnson, John B. Sanfilippo and Son, Solo Cup, and Morton Salt.• Respond to RFPs and handle contract negotiations – secured 10/10 client master services agreements up for bid in FY15, with annual value of $15MM.• Converted two accounts from a competitor, valued at $5.7MM over two years.• Secured a two year, multi-million dollar master services agreement for ConAgra Foods.• Recruit, hire, manage, train, develop, and motivate a layered sales team, ranging from entry-level Coordinators to Senior Account Directors; serve as mentor to two East Coast-based employees.

New York, New York, Us

• Finished 161% against $9.4MM goal, total sales achieved of $15.2MM.• Secured a two year, multi-million dollar master services agreement for ConAgra Foods.• Increased largest client’s, annual billings by $4.2MM, from $7.5MM to $11.7MM.• Doubled shopper marketing spend for the St. Louis territory in one year – from $2.1MM to $4MM. • Managed team of four sales professionals, two promoted to Account Directors.

New York, New York, Us

• Finished 109% against $10.1MM FY13 goal, total sales achieved of $11MM.• Secured first-ever at-home targeted media/sampling agreement for a Nestle USA division.• Achieved the balanced selling and special job objective in FY12 – secured $1MM+ in specialty sales.• Penetrated territory and expanded relationships outside consumer promotion teams, such as brand managers, shopper marketing managers, field sales, retail teams, consumer insights groups, and agency partners.• Managed and renewed retail agreements with Schnucks and Dierbergs.• Oversaw a team of sales professionals and fostered progress against News America’s Sales Development Path; successfully promoted all direct employees during managerial tenure.

New York, New York, Us

• Finished 139% against $365K goal, total sales achieved of $507K.• Renewed multi-year agreements with Blistex and McCain Foods.• One of five out of 250+ sales professionals chosen by management team to participate in the ISOP Summit in Wilton, CT in 2010 to collaborate with sales support departments, counterparts, and Sr. Leadership Team. • Trained and developed more than five coordinators on the ConAgra account.

New York, New York, Us

• Supported both the VP and Sr. Director on the ConAgra Foods account – territory size greater than $20MM.• Assigned lead for all multi-brand at-home incentive events; responsible for upselling, processing, and training team members on events. • Coordinated all digital couponing business; facilitated and reported on 40+ programs while conducting weekly status calls with client’s digital agency.• Elected by management to represent Chicago office as a member of the National Sales Advisory Team, 2010.

As part of the sales development program at Illinois State University, for the Spring 2009 semester, selling Cutco was part of an advanced selling course. Secured 15+ face-to-face sales calls and was the number one sales person amongst peers, selling over $2,650 in cutlery.

Bachelor, Marketing - Sales

Study Abroad Program, Business