Transformed Box Tops for Education from physical clipping/mailing to digital redemption within 12 months of kick off. This resulted in the ability to ingest and leverage 1st party data, enabling data-driven decision making and personalized messaging.Lead 5 different product teams across a variety of technologies and channels. Responsible for growing team size by 185% in 2020 to include 8 direct reports and 30+ indirect reports. Drive several strategic initiatives simultaneously to achieve various business objectives for General Mills. This includes leading large data migrations within specified time frames, updating technology stacks to improve efficiency, monitoring staffing to accommodate project needs, and managing conflicting priorities.Collaborate cross-functionally with internal agile teams following scrum methodologies, applying data, and developing pipelines to iterate on digital marketing activations.Plan, analyze, and execute complex digital transformations for General Mills. Transformation activities received recognition for results. Examples include Box Tops winning the most prestigious company award, and Old El Paso campaigns winning Best Sponsorship Campaign and Best Use of Digital Channels & Social Media at the European Sponsorship Association Awards.

Led consumer database migration. This involved driving a focus on maintaining only necessary data for use cases and resulted in a 70% decrease in reports created/maintained. Evolved marketing technology stack by driving adoption of consumer data platform for stakeholders. This allowed recipients to pivot swiftly to accommodate conflicting company priorities. Internal usage of the platform grew from 1 to 4 divisions.Transformed analytics team practices by automating key reports. This significantly improved efficiency and aided in building a partnership between marketing and technology. This resulted in growing the organization across the US and Mumbai.Drove standardization and automation of marketing mix modeling (MMM) data inputs across multiple teams. This led to the first successful inclusion of owned media and publishing (OMP) data in the model.

Created standardized request intake process for data and report development. This encompassed introducing release planning and rigorous deployments resulting in better development quality and clear descriptions of delivery for recipients.Led internal and external teams in the first Box Tops shopper card integrations (Safeway, Winn Dixie), enabling digital Box Tops seamlessly with shopper card offers. Decreased time to market for future integrations by 50% with documentation and process automation based on pilots.Launched first digital personalized marketing efforts in Betty Crocker & Pillsbury emails/websites. This entailed soliciting business requirements, writing technical user stories, assisting in segmentation via SQL, running UAT/QA process for executions, and developing measurement plans and reporting. Post-campaign analysis showed personalized content drove a lift in sales.

Supported new business pitches for Fortune 500 clients by leveraging multi-channel digital marketing knowledge. Managed 3rd party tag externalization process within tag management system implementation for a major retailer website: audited site for existing tags; built relationships with teams across the organization (in Minneapolis and India); coordinated development work between clients and tag management vendor.

Led various teams in development and application of analytical insights to award-winning campaigns for large corporate clients (Subaru, CITGO, Kellogg School of Management, and more). Responsibilities included identifying strategy and objectives, creating measurement plans, implementing tracking, and delivering comprehensive reporting and analysis.Transitioned all media reporting to easily digestible, integrated dashboards (via Microstrategy's Business Intelligence Platform), resulting in a new capability that generated incremental agency revenue and attracted new business.

Built company's search engine marketing offerings, providing consulting and implementation of: SEO, PPC, social media marketing, blogging, copy writing, and email marketing.Increased company's Google AdWords leads by 70% in two months through the introduction of new keyword strategy while simultaneously increasing site engagement.

Provided overall direction for projects: created and maintained production schedule, acted as a liaison between clients and staff, and provided necessary materials for all project participants.

See above. Changed positions within company temporarily to fill Project Coordinator role.

Managed over 70 monthly marketing clients responsible for SEM, SEO, banner ad campaigns, and web analytics reports with recommendations for ongoing marketing strategy.As a Marketing Manager, provided services including analytics reporting (WebTrends, Google Analytics), search engine optimization, pay per click advertising, and email marketing. Worked with management and production team to create and implement company marketing plan.

Under guidance of an account executive, assisted in agency work including market research, broadcast production, branding strategies, and website planning.