Shelley Normoyle Email & Phone Number

Dartmouth, Nova Scotia, Canada

• Senior manager and member of the 9-person store Steering team. Responsible for overall 320 coworkers.• Responsible for the overall strategic and operation of the IKEA store. Exceeded store sales goals in the first years by $30 million and visitation of 1.2 million.• Supervisory responsibility to 14 Communication & Interior Design co workers• Reported directly to store manager.• Structured the overall customer shopping experience; developed and managed both short and long-term business plans to drive store sales.• Supported the full commercial team (including the sales, logistics and communication & interior design departments).• Responsible for securing the global, national and local store commerciality to meet the business needs for short and long-term profitability.• Inspired and oversaw the Communication & Interior design team to increase home furnishing interest. • Accountable for store lay-outs, range presentation, and store communication to position the IKEA brand as the leaders in life-at-home.• Lead, managed, coached and mentored a team of interior designers, visual merchandisers, graphic communications and carpenters. • Secured vitality and seasonality in the store by creating and implementing action plan.• Developed succession planning program for all store management roles.

Dartmouth, Nova Scotia, Canada

Managed the build-up and implementation of $77 Million, 330,000 square foot new store build. This role included:• Hiring the implementation team. • Planning, phasing and creating timelines for project implementation.• Managing the day-to-day on-site operations, which involved overseeing multiple contractors, designers, carpenters, visual merchandisers, and graphics personnel.• Aligning with the external contractor, attending update meetings and overseeing the completion of store areas.• Overseeing external contactors for interior work and designs (including millwork).• Provided daily updates to project management, implementation teams, and incoming store management team.• Achieved the completion of the store on-time and on-budget for store opening date of September 27, 2017.

Burlington, Ontario, Canada

• Development of the new $77 Million, 330,000 square foot IKEA Halifax store.• Reviewed commercial briefs; provided input for clarity and adherence to guidelines.• Provided support for the conceptual store plans. • Hired IKEA planning team and new IKEA Halifax store team.• Partnered with internal project expansion group to define ways of planning, file structure, tendering for contractors, phasing and timelines for handover.• Partnered with Service Office function manager for rough and detail plans with checkpoints and signoffs of store plans including range presentation, store lay-outs, store communication and securing the IKEA brand identity.

Ottawa, Ontario, Canada

• Senior manager and member of the 11-person store Steering team. Responsible for overall 420 coworkers.• Responsible for the strategic and operation of $125 million, 400,000 square foot IKEA store.• Supervisory responsibility to 21 Communication & Interior Design coworkers• Reported directly to store manager.• Structured the overall customer shopping experience; developed and managed both short and long-term business plans to drive store sales.• Supported the full commercial team (including the sales, logistics and communication & interior design departments).• Responsible for securing the global, national and local store commerciality to meet the business needs for short and long-term profitability.• Inspired and oversaw the Communication & Interior design team to increase home furnishing interest. • Accountable for store lay-outs, range presentation, and store communication to position the IKEA brand as the leaders in life-at-home.• Lead, managed, coached and mentored a team of interior designers, visual merchandisers, graphic communications and carpenters. • Secured vitality and seasonality in the store by creating and implementing action plan.• Developed succession planning program for all store management roles.

Ottawa, Ontario, Canada

• Lead and managed a team of Interior Design staff to present the range of home furnishing solutions in room settings, homes vignettes and sales support areas.• Gathered insights, understanding locally relevant trends in home furnishings to providing commercial home furnishing solutions that met and exceeded the customer expectations.• Actively supported the development of action plans to grow the business and support long term profitability.

Ottawa, Ontario, Canada

Positions included: Sales, Visual Merchandiser, Interior Designer, and Graphics Designer.

Project Management Studies

Residential Design Program