Advisor And Board Member
Independent
AeroLeads people directory · profile
Shelley Northrop Email & Phone Number
Advisor and Board Member
at
Independent
1 work email found
@mindbodyonline.com
6 phones found area 203, 949, 805, and 888
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Advisor and Board Member
Location
San Luis Obispo, California, United States
Who is Shelley Northrop? Overview
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Quick answer
Shelley Northrop is listed as Advisor and Board Member at Independent, based in San Luis Obispo, California, United States. AeroLeads shows a work email signal at mindbodyonline.com, phone signal with area code 203, 949, 805, 888, and a matched LinkedIn profile for Shelley Northrop.
Shelley Northrop previously worked as VP of Marketing at Boomitra and Managing Director at Rocket Fuel Labs. Shelley Northrop holds Bachelor Of Arts, International Relations from Stanford University.
Company email context
Email format at Independent
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{first}.{last}@mindbodyonline.com
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Profile bio
About Shelley Northrop
As a marketing leader with over 20 years of experience, I have a passion for building and growing B2B brands in the SaaS and wellness sectors. I have led marketing teams and initiatives at Mindbody, the leading SaaS wellness company, and Rocket Fuel Labs, a profitable CMO-as-a-Service marketing agency that provides early-stage technology companies with proven marketing strategies to grow their business.My core competencies include marketing campaign management, branding, internal and external communications, content creation, and education. I have a track record of delivering measurable results through creative and data-driven marketing solutions that generate demand, awareness, and thought leadership. I have also successfully navigated through challenging situations, such as the COVID-19 shutdowns, by providing education and support to small business owners in the wellness industry. I thrive on analyzing data and research to create compelling stories and generate thought leadership. I am a problem solver, an accomplished communicator, and a motivated leader who can inspire global teams.
Listed skills include Marketing, Lead Generation, Strategic Planning, Brand Management, and 25 others.
Current workplace
Shelley Northrop's current company
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7 roles
Shelley Northrop work experience
A career timeline built from the work history available for this profile.
Vp Of Marketing
CurrentBoomitra is the leading international soil carbon marketplace powered by innovative technology that is transforming agriculture practices. With cutting-edge satellite technology, a stellar ecosystem of international partners, and our trusted carbon marketplace, Boomitra equips every grower to increase carbon drawdown, enhance crop yields, and earn carbon credits to boost their income.
Oct 2023 - Present
Managing Director
Provide operational and strategic oversite of Rocket Fuel Labs, a profitable $3.5M CMO-as-a-Service marketing agency that provides early-stage technology companies with proven marketing strategies to grow their business. Set strategic goals of the organization and lead the marketing function with an eye towards growth. Generate marketing solutions that enable hyper-targeted demand generation for our clients in multiple sectors. Develop strategies that convert awareness to leads and drive profitable growth from paid marketing initiatives. Partner with clients to quickly identify core customer personas and positioning. Build brands through unique digital, community, and experiential marketing strategies that rise above the noise. Work with CEO to set and achieve revenue targets for the agency, including lead gen and funnel management. Managed team of 15 high-performance marketers, and 15-20 clients (in industries such as: call center software, solar energy, wedding planning software, AI-leading voice technology, compliance automation software, fractional jets, transportation, specialty food and beverage distributors, and more).
Feb 2023 - Jul 2023
Vice President, Marketing Communications
Oversee marketing communications and education initiatives for the leading SaaS wellness company. Led high-performing team of PR, social media, communications, content, and education professionals. Own and execute external communications strategy that supports long-term brand building, thought leadership, M&A, and crisis communications. Create full funnel marketing campaigns in line with business objectives. Evaluate market opportunities and positioning to support company growth plans. Drove annual earned media value of $30M. Saw 778% increase in organic search traffic for the Mindbody education hub over two years.
Mar 2022 - Nov 2022
Senior Director, Marketing Communications
Led the marketing communications efforts for Mindbody through the COVID-19 shutdowns. Provided education and thought leadership to support small business owners when nearly 90% of wellness businesses were closed. Increased visibility of the company through targeted public relations and thought leadership efforts.
Mar 2020 - Mar 2022
Director, Marketing Content & Education
Developed new approaches to content and education for Mindbody. Curate content and education sessions for the mainstage and 40+ breakouts for Mindbody BOLD, an annual 3-day event for 2,000 wellness business owners. Achieved record-breaking ratings. Developed and managed Mindbody University curriculum, training thousands of wellness business owners on how to maximize the use of the software and implement successful business strategies. Responsible for the Mindbody Certified Business Consultant Program.
Mar 2018 - Mar 2020
Vice President, Marketing
Cartus is the industry leader in relocation support to organizations worldwide. Cartus provides support for the entire relocation process, from selling a home and shipping household goods to helping families settle in to new communities around the world. The company provides logistical support and program management, as well as international assignment compensations services, intercultural and language training, consulting services, and talent management solutions.I set the global B2B marketing strategy for Cartus and executed on programs that showcased the company’s unique value proposition in the market. I led the global marketing organization and was responsible for driving market awareness, branding, demand generation, public relations, strategic events and internal and external communications for Cartus, in addition to managing Cartus’ web presence, SEO, video marketing and social media strategies.
Jan 1995 - Mar 2018
1 education record
Shelley Northrop education
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Stanford University
FAQ
Frequently asked questions about Shelley Northrop
Quick answers generated from the profile data available on this page.
What company does Shelley Northrop work for?
Shelley Northrop works for Independent.
What is Shelley Northrop's role at Independent?
Shelley Northrop is listed as Advisor and Board Member at Independent.
What is Shelley Northrop's email address?
AeroLeads has found 1 work email signal at @mindbodyonline.com for Shelley Northrop at Independent.
What is Shelley Northrop's phone number?
AeroLeads has found 6 phone signal(s) with area code 203, 949, 805, 888 for Shelley Northrop at Independent.
Where is Shelley Northrop based?
Shelley Northrop is based in San Luis Obispo, California, United States while working with Independent.
What companies has Shelley Northrop worked for?
Shelley Northrop has worked for Independent, Boomitra, Rocket Fuel Labs, Mindbody, and Cartus Corporation.
How can I contact Shelley Northrop?
You can use AeroLeads to view verified contact signals for Shelley Northrop at Independent, including work email, phone, and LinkedIn data when available.
What schools did Shelley Northrop attend?
Shelley Northrop holds Bachelor Of Arts, International Relations from Stanford University.
What skills is Shelley Northrop known for?
Shelley Northrop is listed with skills including Marketing, Lead Generation, Strategic Planning, Brand Management, Marketing Communications, Email Marketing, Strategy, and Marketing Strategy.
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