Boomitra is the leading international soil carbon marketplace powered by innovative technology that is transforming agriculture practices. With cutting-edge satellite technology, a stellar ecosystem of international partners, and our trusted carbon marketplace, Boomitra equips every grower to increase carbon drawdown, enhance crop yields, and earn carbon credits to boost their income.

Provide operational and strategic oversite of Rocket Fuel Labs, a profitable $3.5M CMO-as-a-Service marketing agency that provides early-stage technology companies with proven marketing strategies to grow their business. Set strategic goals of the organization and lead the marketing function with an eye towards growth. Generate marketing solutions that enable hyper-targeted demand generation for our clients in multiple sectors. Develop strategies that convert awareness to leads and drive profitable growth from paid marketing initiatives. Partner with clients to quickly identify core customer personas and positioning. Build brands through unique digital, community, and experiential marketing strategies that rise above the noise. Work with CEO to set and achieve revenue targets for the agency, including lead gen and funnel management. Managed team of 15 high-performance marketers, and 15-20 clients (in industries such as: call center software, solar energy, wedding planning software, AI-leading voice technology, compliance automation software, fractional jets, transportation, specialty food and beverage distributors, and more).

Oversee marketing communications and education initiatives for the leading SaaS wellness company. Led high-performing team of PR, social media, communications, content, and education professionals. Own and execute external communications strategy that supports long-term brand building, thought leadership, M&A, and crisis communications. Create full funnel marketing campaigns in line with business objectives. Evaluate market opportunities and positioning to support company growth plans. Drove annual earned media value of $30M. Saw 778% increase in organic search traffic for the Mindbody education hub over two years.

Led the marketing communications efforts for Mindbody through the COVID-19 shutdowns. Provided education and thought leadership to support small business owners when nearly 90% of wellness businesses were closed. Increased visibility of the company through targeted public relations and thought leadership efforts.

Developed new approaches to content and education for Mindbody. Curate content and education sessions for the mainstage and 40+ breakouts for Mindbody BOLD, an annual 3-day event for 2,000 wellness business owners. Achieved record-breaking ratings. Developed and managed Mindbody University curriculum, training thousands of wellness business owners on how to maximize the use of the software and implement successful business strategies. Responsible for the Mindbody Certified Business Consultant Program.

Cartus is the industry leader in relocation support to organizations worldwide. Cartus provides support for the entire relocation process, from selling a home and shipping household goods to helping families settle in to new communities around the world. The company provides logistical support and program management, as well as international assignment compensations services, intercultural and language training, consulting services, and talent management solutions.I set the global B2B marketing strategy for Cartus and executed on programs that showcased the company’s unique value proposition in the market. I led the global marketing organization and was responsible for driving market awareness, branding, demand generation, public relations, strategic events and internal and external communications for Cartus, in addition to managing Cartus’ web presence, SEO, video marketing and social media strategies.