Shelley O'Brien Email & Phone Number

• Develop a comprehensive annual marketing plan and clear value propositions for key audiences.• Manage communications to members, prospects, policymakers, donors, media, and the general public. • Increase reach and awareness of AWIS using creative campaigns and digital marketing strategies. • Launch new initiatives to increase member value. Retarget lapsed members. • Collect member feedback and share their career journeys to inspire the next generation. • Demonstrate AWIS mission impact to potential partners and donors.• Develop peer-to-peer and crowdsourcing fundraising campaigns. • Publish the quarterly AWIS Magazine and weekly newsletters.• Launched an online content hub so visitors can easily find, store, and share information. • Understand the key challenges facing HR and diversity leaders. • Generate leads and retain organizational partners.• Develop and maintain brand standards to support chapter leaders and brand consistency. • Streamline the MarTech stack and migrate the website to more current technology.

Durham, Nc

Built/implemented strategy and integrated go-to-market plans aligned with sales goals to grow adoption and retention of AICPA & CIMA learning solutions.• Clearly defined the B2B value proposition.• Built account base of public accounting firms and enterprise companies.• Increased sales through State Societies, firm associations and networks.• Created content establishing the Association as a strategic go-to learning partner.• Refreshed and expanded AICPAlearning.org. Increased visitors 231% YoY.• Developed sales training and customer-facing assets for product launches. • Generated leads through events, email, tele-sales, SEO and social media campaigns. Up 70% YOY.• Met business and financial goals. Increased revenue 22% YOY.• Scaled international business development efforts.

Cary, Nc

Built and executed strategic marketing plans to generate demand and drive pipeline.• Oversaw $270K annual budget and calendar for West, Central and East territories.• Aligned plan with sales goals and objectives (marketing delivered 35% of 6x pipeline).• Coordinated with global field marketing efforts, product marketing roadmap, digital campaigns.• Built out a world class webinar program with a cadence of educational content (2 per month).• Generated ~700 leads per month. Nurtured prospects and targeted accounts. • Led sponsorship of Citrix Synergy Unplugged in 27 cities generating 3.8M in pipeline in 2015.• Enabled field and inside sales reps with training, scripts and emails.• Tracked and inspected lead flow and campaign ROI.(AppSense was acquired by LANDESK in October 2016 and is now Ivanti.)

Raleigh-Durham, North Carolina Area

AT&T cloud, hosting and application management services (2012-2015)• Developed and executed integrated marketing campaigns and thought leadership materials.• Supported 6 new feature and service launches including naming, messaging and value props. • Built awareness using press releases, analyst briefings, advertising and eDM.• Managed and maintained over 75 pieces of collateral, whitepapers, videos, product briefs.• Generated and nurtured ~9,000 leads via industry events, webinars, SEO and social media.AT&T Telepresence Solution (2009-2012)• Developed and executed go-to-market plans and co-marketing opportunities with Cisco.• Designed mobile and desktop alternatives to live telepresence demos saving $75-100K per event.• Established end-user awareness/utilization program that led to $8M in additional room sales.• Launched a LinkedIn community for users in 2010 and grew membership 28% Y/Y.

Bedminster, Nj

• Managed briefings (2005-2006) that contributed to over $79M in contracted revenue.• Developed customized agendas to meet strategic sales team and customer objectives. • Prepared speakers, coordinated logistics, and provided flawless execution for each briefing. • Marketed the briefing program (2007-2008) to increase awareness and usage of the center. • Managed the Speakers Bureau program including customer feedback and annual recognition. • Revamped the Briefing Program Intranet site and tripled site usage.• Created a website to extend the customer experience pre-and post-briefing.

Bridgewater, Nj

• Strategically positioned AT&T executives at appropriate venues.• Developed thought leadership messages and Executive Positioning Plans. • Established specific assessment criteria. • Recommended speaking opportunities based on expected return. • Coordinated across PR, Sales and Marketing to maximize an executive's time in region.

Bridgewater, Nj

Developed and executed Marketing Strategies for AT&T Dedicated Hosting Services to build productivity of channel member resellers.• Launched new offers and solution bundles. Grew managed hosting revenue <100% in 2002.• Executed joint marketing programs with Strategic Alliance Partners (HP, IBM and Sun).• Defined successful hosting reseller persona and recruitment strategies to build a strong channel.• Designed concise, creative channel marketing tools to increase productivity of channel partners. • Developed and delivered training on product features, sales tactics and process. • Coordinated Agent Activation Seminars and Internet Data Center Grand Openings.

Mba, Marketing

Ba, Economics

Activities and Societies: Pi Beta Phi, Women's Varsity Crew Marketing, Management and Economics