Shelley M Email & Phone Number

Chief Communications Officer.• Brand Development & Marketing: Design and develop brand concepts based on the competitive landscape and segmentation data. Build marketing strategies and oversee teams for a successful product launch. Omnichannel marketing, content creation, budget allocation, optimization, lead gen, analysis, and reporting. • Daily Operations Oversight: Oversee multiple divisions' project management, workflow, talent acquisition, supply chain, inventory, policy & procedure development & compliance, and research & review software trends to improve business practices. • Product Design & Development: Research, development, formulation, source, retail packaging design, and product production project management.

• Business Development: Work alongside stakeholders, internal teams, and outside business partners to carefully construct new business entities and product concepts, report metrics, analyze methodologies, suggest operational improvements, proposal evaluations, talent acquisition, and team management. • Brand Development & Marketing: Led the development of a wide range of 360-integrated marketing plans for digital, social, trade shows, and other marketing initiatives. • Project Management: Oversee and manage internal and external marketing teams to ensure brand consistency, meet or exceed performance goals, monitor performance, and scale.

• Project Management & Business Startup: Project mapping, risk assessment, applying operational standards overseeing internal and external teams, R&D, budget, sourcing/import/export of goods, compliance, and regulations, and maintaining timelines. • CPG & Business Services Development: Provide strategic direction for consumer packaged goods and service plans projects. Oversee the development of brand initiatives, creative assets, market analysis, marketing plans, and growth strategies.

• Business Operations: Collaborate with executive-level management to develop performance goals and long-term operational plans to maximize efficiency and productivity through extensive process analysis and interdepartmental collaboration.• Product Development: Assist in the development of new brands, provide improvement recommendations, work alongside product development teams to ensure final landed goods meet quality standards, maintain product archives, and forecast inventory requirements. • Media Planning & Buying: Strategic marketing strategies, optimization tactics on the advertising channels, manage wk./mo. ad spend.

• Global Marketing Management: Global marketing oversite in partnership with internal teams, develop research insights, data analytics, media, audience development, creative, digital channels, and project support for talent and industry partnership, support the strategic development of marketing plans and campaigns.• Talent & Project Management: Oversee proper creative execution and delivery of final asset development for all projects, manage the design of assets, merch, toolkits, teasers, drops, promos, reels, key art, and social content, sweepstakes, giveaways, promotional partnerships, and track and communicate status results.