Direct low-dollar fundraising along with single copy (newsstand and online) and subscription sales for nonprofit quarterly publication focusing on history and ideas. Responsibilities include direct mail and online marketing, sales and fulfillment operations, issue production schedules, print orders, postal regulations, renewals and billing, results analysis and reporting.

Primary project manager for acquisition, appeal and grateful patient direct mail programs for major multi-brand healthcare organization.

As Director of Membership Operations, I provide operational support for direct mail, telemarketing and digital campaigns for one-shot and monthly donations. Key responsibilities and accomplishments include:Managing relationship with primary database vendor, ensuring timely and accurate upload/entry of data, adherence to processing and fulfillment schedules, effective handling of donor/member service requests and inquiries, and quality outputs and reporting. Search for new gateway and credit card processor that supports card updater services to increase throughput of Sustainer and auto-renewal transactions. Evaluated service provider capabilities and pricing, selected vendor and managed application and on-boarding processes.Ongoing systems review and improvement leading to shorter turnaround for order entry, funds deposit and response to member inquiries; enhanced member service experience on our website and upgraded procedures to ensure proper attribution of contributions from donor-advised and matching fund gifts.

Marketing campaign analysis. Set up and management of outbound telemarketing campaign through third-party vendor. Transfer of retention mailing operation to new service provider: obtained postal permits and accounts, set up invoice and renewal production schedules and message programming. Managed mail component printing. Creation and execution of customer satisfaction surveys using Survey Monkey.

Managed fulfillment for nine titles with combined total circulation of over 11 million (7 million paid and 4 million controlled). Improved fulfillment turnaround times and meeting of deadlines through creation of circ production schedules, elimination of extra steps in the weekly edit/update process and selection instruction formats that enabled the automation of split programming for label production.

Working Mother Media was purchased by Bonnier Corporation in 2008.Developed online order, customer service and FAQ pages for NAFE membership. Used HTML and publisher web management tool to create pages for new, renewal and gift business as well as customer service for Working Mother.Project managed creation of members-only area of NAFE.com, membership continuous service program, merge/purge of third-party lists against subscriber file, e-mail append to subscriber file through Equifax.Conducted search for new fulfillment vendor for NAFE membership file: developed RFP, reviewed bids and directed conversion. With the move we realized 40% savings on fulfillment costs and improved operations, customer service and data management.

Improved front-end and lettershop performance at outside fulfillment house through hiring and direction of in-house client. Instituted upsell, telemarketing, e-bill and e-renewal programs. Reduced printing, lettershop and postage costs with redesign of invoice and renewal components. Managed fulfillment and customer service staff of four.

Directed fulfillment for three BPA-audited mixed controlled/paid business titles and one paid consumer title. Managed controlled portion of files to meet demographic/circulation goals, using relational database tool to select names for addition to and removal from the file. Responsible for BPA statement preparation and audits, print orders and fulfillment budgets. Prepared RFPs, reviewed bids and selected new fulfillment vendor. Managed file conversions to new service bureau. Supervised staff of six.