Shelley Williams work email
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As the Vice President of Marketing at SanMar, I oversee the development and execution of brand and creative strategies that elevate the company's reputation and reach in the apparel industry. With over 20 years of design and marketing experience, I have a rare combination of strategic and creative skills that enable me to deliver impactful and innovative solutions across multiple channels and platforms.Previously, I led the brand marketing teams at Rover and Alaska Airlines, where I successfully launched and managed several campaigns that enhanced the customer experience and loyalty, increased user retention and revenue, and showcased the company's values and vision. Some of my notable achievements include leading an extensive refresh of the brand strategy and identity at Alaska Airlines, the first noticeable change in nearly 25 years, and celebrating the acquisition of Virgin America with a multi-channel campaign. I am passionate about creating and activating brands that resonate with diverse and global audiences, and that reflect the culture and mission of the organizations I work with.
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Vice President, MarketingSanmar Aug 2019 - PresentIssaquah, Wa, UsCurrently leading marketing for the leading US wholesale apparel supplier/manufacturer in the imprinted apparel industry/promotional products; Company is a multi-billion-dollar, family-owned business founded in 1971. Marketing team of 80+ across integrated marketing, marketing operations, creative and digital customer experience/e-commerce. Responsibilities span Enterprise Brand Marketing & Corporate Communications, Product Marketing (social media, content marketing, trade shows and industry events), and E-commerce/User Experience, Sales Enablement Product Marketing of 9 private label brands, as well as over 20+ retail and industry/mill brands (including Nike, Carhartt, The North Face, Brooks Brothers, TravisMathew, Cotopaxi, EddieBauer, Gildan, Hanes, Bella+Canvas, Next Level and more) -
Director, Brand MarketingRover.Com Feb 2018 - Jul 2019Seattle, Washington, UsLed brand marketing for US-based dog care brand in the late stage startup phase in preparation for IPO; Refined brand purpose, positioning and expression; Responsible for increasing awareness, consideration and account creation; Increased national unaided awareness from 7% to 28% in one year with introduction of paid brand advertising, targeted brand activations and innovative brand publishing and content marketing efforts. Team included external AOR (Pereira O'Dell) and in-house integrated marketing, brand managers, content marketing and creative. Contributed to due diligence efforts leading up to acquisition of UK-based DogBuddy, followed by transforming DogBuddy brand to Rover in European markets where DogBuddy previously operated; extensive market research required to navigate the nuances of customer behaviors by country/region (UK, Spain, France, Sweden, Germany, Norway, Italy, Netherlands) -
Director, Brand Strategy & ExpressionAlaska Airlines Jul 2013 - Jan 2018Seattle, Washington, UsLed an extensive refresh of the brand strategy & identity- the first noticeable change in nearly 25 years; implemented across airports, aircraft livery & interiors, all digital touchpoints (web, mobile, airport kiosks, email, social, blog) uniform accessories, onboard collateral, advertising, loyalty program, air-to-air video shoots & more; Launched in January 2016; Immediate improvements to brand health metrics as well as positive reviews from guests, employees, media and airline industryLed the multi-channel campaign celebrating the acquisition of Virgin America Managed the media & production budget as well as a large roster of creative agencies (advertising, brand, events & activations, social/digital/direct marketing, industrial/interior/environmental design)Led the efforts to build an in-house design studio; creative strategy, copywriters, designers, producers; resulting in more efficient use of budget while maintaining quality of work -
Principal | Creative DirectorPark Lane Design Studio Oct 2011 - Dec 2013
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Creative DirectorTravel Holdings Oct 2010 - Sep 2011
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Global Creative DirectorExpedia Feb 2008 - Oct 2010Seattle, Wa, UsPartnered with Brand Marketing to launch a global brand refresh across 19 countries; included a complex phased migration to one common backend platformManaged 20+ person design department - UX and visual design, content development, project management, usability research, and front-end development - teams located in Bellevue, London, Toronto, Sydney and TokyoResponsible for agile optimization of core transactional areas of the business - booking experiences for hotels, flights, cruises and vacation packages, as well as login/registration, enrollment in the loyalty program, site promotions, email marketing, mobile applications and online advertisingIntroduced an outsourcing initiative for daily site maintenance which resulted in significant annual savings in operational budgetManaged multiple creative agency relationships and department budget -
Creative DirectorWalt Disney Parks & Resorts Online Aug 2002 - Jan 2008Anaheim, UsLed creative strategy & design for a portfolio of websites for Walt Disney World Resort, Disneyland Resort, Disney Cruise Lines, Hong Kong Disneyland Resort, Disneyland Paris, Disney Weddings, Disney Wide World of Sports, Disney Vacation Club and Virtual Magic KingdomKey stakeholder in integrated communications planning sessions with executives from all channels within the Parks & Resorts business, including Imagineering, Brand Management, Global Marketing, Sales, Operations, Guest Services and ITTranslated guest insights, marketing research and site analytics into innovative, compelling user experiences while maintaining focus on brand sensitivities and driving business resultsOnline booking revenue increased from $250M to over $1.1B within a 3 year period, directly tied to improvements in site experience, as well as impact of innovation in online marketing effortsConceptualized & directed media shoots, both photography and live action (working with casting agencies, storyboard artists, photographers, production assistants and other crew)Managed 30+ person creative department consisting of art directors, visual designers, production artists, staff photographers, audio/video designers, production coordinators, and interns, as well as multiple agency partners -
Associate Creative DirectorWalt Disney Parks & Resorts Online Aug 2000 - Dec 2002Anaheim, Us
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Sr. DesignerWeddingchannel.Com Sep 1999 - Aug 2000
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DesignerDisney Interactive Apr 1998 - Sep 1999Burbank, Ca, Us -
Designer, PrepressFine Arts Graphics Sep 1997 - May 1998
Shelley Williams Skills
Shelley Williams Education Details
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University Of OklahomaDesign And Visual Communications -
FidmFashion/Apparel Design
Frequently Asked Questions about Shelley Williams
What company does Shelley Williams work for?
Shelley Williams works for Sanmar
What is Shelley Williams's role at the current company?
Shelley Williams's current role is Vice President, Marketing at SanMar.
What is Shelley Williams's email address?
Shelley Williams's email address is sh****@****ack.com
What is Shelley Williams's direct phone number?
Shelley Williams's direct phone number is +120639*****
What schools did Shelley Williams attend?
Shelley Williams attended University Of Oklahoma, Fidm.
What skills is Shelley Williams known for?
Shelley Williams has skills like Creative Direction, User Experience, Interaction Design, Graphic Design, E Commerce, Online Advertising, Branding And Identity, Web Design, User Experience Design, User Interface Design, Visual Design, Art Direction.
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