Directed initiatives & workload for marketing department, including corporate and medical specialty-specific projects, including public relations, advertising, web, social media, promotion, events, exhibiting, direct mail, media relations, multimedia, and signage for internal and external audiences. Managed seven full-time employees. Worked closely with executive team to identify and develop key messages for corporate internal communications and external public relations strategy. Developed concepts and executed campaigns for corporate and specialty-specific initiatives using marketing and communications channels in traditional and digital mediums. Customized messages based on targeted audience and messages. Led brand assessment & new brand identity implementation, maintaining brand standard guidelines.• Managed SpringfieldClinic.com, including content, maintenance, design and best practices for SEO and ADA compliance as well as redesigns and rebuilds.• Identified needs and new tools to communicate to target audiences such as employees, patients and referrers. o Researched industry best practices & developed first local healthcare mobile app. o Worked on strategic planning committee to launch secure patient portal utilizing electronic health record. Developed marketing plan & materials for roll-out. o Implemented internal communications app. Designed and organized structure/content curation for app that communicated directly to multiple internal audiences, including successful launch and adoption plan. o Researched and implemented online reputation management tool and gained control of online listings accuracy with digital knowledge management tool.• Initiated social media presence and digital marketing; oversaw editorial schedule in conjunction with clinic news and events to promote trending health topics and company online.• Evaluated department needs with director; researched & implemented solutions such as new equipment, software and staffing.

Coordinated marketing and communications initiatives for worldwide business division to develop wide varieties of collateral and multimedia for successful product campaigns, internal and external corporate events and communications requirements. Collaborated with marketing and communications writers and graphic designers. Promoted company in industry-related media through public relations initiatives and advertising. Served as corporate trade show manager for 35 shows per year for seven divisions, from scheduling to show-specific marketing plans. Acted as corporate webmaster, overseeing website maintenance, content development, site planning and basic site coding, including HTML email.• Worked with information services department to develop company-wide event registration and trade show management systems in SharePoint.• Administered and organized SharePoint portal technology for document and information management for divisions as well as promoted use for communicating current information and available tools to employees and distributor.• Managed vendor relationships, including promotion and apparel companies, exhibit houses, hotels and sponsorships (NHRA).• Oversaw and coordinated translation of international collateral and presentations with translation company.• Planned and executed special events and training for customers and employees, from small, local level to large, national locations.• Interacted, communicated and aided marketing and communications initiatives for seven US offices and multiple international locations.

Environmental Products / Crane EnvironmentalFacilitated public relations initiatives, including company/product news releases and newsletters. Served on team to implement company’s e-business initiatives such as website design and content development. Maintained company website and content, including shopping cart feature. Designed and produced all company promotional material and literature, including brochures, flyers and catalogs.

Assisted with coordination of state-wide association with 900 members. Wrote and edited news releases, features and public service announcements. Designed and produced client advertising, brochures, flyers and catalogs. Assisted in media relations, research and prepared special events. Maintained client billing database.