Shelley Whiddon

Shelley Whiddon Email and Phone Number

Building and implementing strategic initiatives that engage stakeholders and achieve results @ US Pharmacopeia
Shelley Whiddon's Location
Washington, District of Columbia, United States, United States
About Shelley Whiddon

Shelley Whiddon is a Building and implementing strategic initiatives that engage stakeholders and achieve results at US Pharmacopeia. She possess expertise in strategic communications, media relations, public relations, copywriting, internal communications and 29 more skills. Colleagues describe her as "Shelley's style of practice leadership is results-driven yet incredibly uplifting. She has attention for both the quality of the work, as well as genuine care for the wellbeing and growth of her reports. She helped steer team members and clients in productive directions, connecting strategic goals to creative expression and tactical execution—and she always looked for ways to improve and expand client engagements, the scope of our thinking, and the caliber and usability of deliverables. Not to mention, she injects humor and a positive outlook into the day-to-day in a way that inspires energetic work and enduring relationships. Eager to work with her again!", "Shelley is a consummate professional as well as an awful lot of fun to have as a coworker. She leads by example and brings not only expertise, but insight, commitment and rigor to her work. Her success in leading client relationships is reflected in their desire to consistently continue and extend work. Clients look to her for guidance, but also candor and advice; they respect her views. Her team leadership and cultural commitment to the workplace is one of her biggest strengths.", and "Shelley is not only a leader of teams, but a partner in the trenches. She is a talented, strategic Communications professional that has a way with words and an incredible impact on brand experience. When I worked with Shelley, I would actively seek her advice on everything from strategy, to creative concepts to user experience. Her inputs were always strategically ambitious, but rooted in humanity and authenticity. More importantly, at least in my books, Shelley is a cultural force. Every meeting, every pitch, every morning grabbing coffee in the kitchen, Shelley treats everyone with respect, injects humor into the mundane and takes the work seriously--but not herself. I can't wait until I work side-by-side with her again."

Shelley Whiddon's Current Company Details
US Pharmacopeia

Us Pharmacopeia

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Building and implementing strategic initiatives that engage stakeholders and achieve results
Shelley Whiddon Work Experience Details
  • Us Pharmacopeia
    Vice President, Global External Affairs
    Us Pharmacopeia Apr 2019 - Present
    Rockville, Maryland, Us
    Open dialogue, seeking input, sharing perspectives – these are all essential to building and sustaining relationships with USP’s stakeholders, including our nearly 500 Convention Member Organizations. From across the health and science ecosystem and around the globe, our Members are a valuable source of insights, input, and expertise that make USP’s work more impactful. As the lead of USP’s Global Stakeholder and Convention Engagement team, I ensure that USP understands Member perspectives, updates them on our work, seeks their input, and collaborates with them on shared priorities.
  • Desantis Breindel
    Managing Director, Strategy
    Desantis Breindel Sep 2017 - Apr 2019
    New York, Ny, Us
  • Siegel+Gale
    Group Director, Brand Communication
    Siegel+Gale Feb 2017 - Jul 2017
    New York, New York , Us
    Having a great brand strategy is the first step. How you express that strategy to the world is where the spark happens. As Group Director of the Brand Communication practice at Siegel+Gale, I helped brands tell their stories, stories that stirred emotions, created rich experiences and inspired action. I led a team of brand strategists, working across diverse and complex industries—including technology, financial services, healthcare, and engineering and design. We built verbal identities that together with other brand elements such as visual identity, digital experience and content, helped our clients engage audiences and achieve their business objectives. We built verbal identities that included tone of voice, brand story, message strategy and audience messages; we created tools and trainings tailored to the organization’s needs; and we crafted compelling content that engaged stakeholders in the brand.
  • Siegel+Gale
    Director, Brand Communication
    Siegel+Gale Sep 2015 - Feb 2017
    New York, New York , Us
  • Maslansky + Partners
    Vice President
    Maslansky + Partners Oct 2013 - Aug 2015
    New York, Ny, Us
    Lead consultative projects for clients, identifying the precise language that will engage audiences, build awareness, and inspire action. Develop value proposition, message architecture, and communication principles for clients that elevate, differentiate, and resonate. Conduct innovative market research to identify an audience’s gut reaction to language, domestic and international. Develop language strategies for Fortune 500 companies in a range of industries including pharmaceuticals, health insurance, financial services, and automotive. Collaborate with agencies across the Omnicom network, building business and innovating for clients. Serve on senior management team, shaping company vision, staff development, and agency growth.
  • Edelman
    Vice President
    Edelman Jun 2012 - Aug 2013
    New York, Ny, Us
  • Fhi360
    Senior Social Marketing Specialist
    Fhi360 May 2010 - Jun 2012
    Delivered results-driven public health communications programs for the federal government, focused on critical health issues significantly impacting society. Led accounts, providing excellent client relations, budget management and staff supervision. Implemented creative strategy, branding and consumer engagement initiatives. Delivered media message and advocacy trainings and presentations, developed messaging and outreach materials, and engaged partners to help broaden message reach. Supervised staff professional development, represented FHI 360 at conferences, and contributed to successful new business development.
  • Academy For Educational Development
    Senior Social Marketing Specialist, Center For Health Communication
    Academy For Educational Development May 2010 - Jul 2011
    Washington, Dc, Us
  • Jabberu Llc
    Vice President
    Jabberu Llc Jun 2006 - Jul 2011
    Co-founded a children’s enrichment business building a brand around the importance of learning a foreign language early and raising children who are “growing up global” – the tagline. Provided interactive immersion language classes taught by native speakers at three branded JabberLabs and at schools throughout the Washington, DC metro area. Consistently created innovative ways to recruit and retain customers, resulting in an annual growth of over 20% for the first three years, despite a challenging economy. Shared responsibility for all daily operations and growth of the $300,000-a-year business.
  • Golin Harris
    Account Group Supervisor
    Golin Harris Dec 1998 - Jan 2006
    Chicago, Il, Us
    Served as an account director, managing social marketing accounts for non-profit, state and federal government clients, including the Ad Council, Wisconsin Tobacco Control Board, American Legacy Foundation, and the National Forest Foundation. Managed client relations, staff performance, budgets, and subcontractors. Led and participated in new business development, regularly exceeding annual revenue goals.

Shelley Whiddon Skills

Strategic Communications Media Relations Public Relations Copywriting Internal Communications Social Media Marketing Strategy Crisis Communications Marketing Communications Message Development Nonprofits Marketing Strategy Editing Corporate Communications Program Management Social Marketing Press Releases Public Speaking Leadership Speech Writing Training Reputation Management Management Fundraising Health Communication Entrepreneurship Corporate Social Responsibility Community Outreach Creative Direction Marketing Campaigns Brand Development Market Research Content Strategy

Shelley Whiddon Education Details

  • Florida State University
    Florida State University
    Classics

Frequently Asked Questions about Shelley Whiddon

What company does Shelley Whiddon work for?

Shelley Whiddon works for Us Pharmacopeia

What is Shelley Whiddon's role at the current company?

Shelley Whiddon's current role is Building and implementing strategic initiatives that engage stakeholders and achieve results.

What is Shelley Whiddon's email address?

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What is Shelley Whiddon's direct phone number?

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What schools did Shelley Whiddon attend?

Shelley Whiddon attended Florida State University.

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What skills is Shelley Whiddon known for?

Shelley Whiddon has skills like Strategic Communications, Media Relations, Public Relations, Copywriting, Internal Communications, Social Media Marketing, Strategy, Crisis Communications, Marketing Communications, Message Development, Nonprofits, Marketing Strategy.

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