Shelli B Email & Phone Number

Greater Sydney Area

Overseeing the development and growth of the affiliate program, including recruiting and managingaffiliate partners.Leading, mentoring, and managing a team of digital marketing professionals, fostering a collaborativeand innovative work environment.Managing the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.Planning, executing, and optimizing multi-channel digital marketing campaigns (including SEO, SEM,PPC, social media, email marketing, content marketing, and affiliate marketing campaigns).Utilizing analytics tools to measure and report on the effectiveness of marketing campaigns, providinginsights and recommendations for improvement.Developing and implementing SEO and SEM strategies to improve organic search rankings and drivetargeted traffic.Overseeing the creation and distribution of engaging content across digital platforms, ensuringconsistency with brand voice and messaging.Working closely with cross-functional teams (such as sales, product, and design) to align digitalmarketing efforts with overall business goals.Staying informed about industry trends, competitor activities, and emerging technologies tocontinuously enhance digital marketing strategies.Monitoring and managing customer interactions on digital platforms, ensuring positive engagementand addressing any issues or feedback.Identifying new digital marketing opportunities and innovative approaches to stay ahead of thecompetition.Ensuring all digital marketing activities comply with relevant regulations and industry best practices,particularly in the context of affiliate marketing.These responsibilities demonstrate your ability to lead and execute a successful digital marketingstrategy in the affiliate marketing industry, driving growth and ensuring a strong online presence forthe organization.

Sydney, New South Wales, Australia

Facebook ad campaign specialist: traffic campaigns, Facebook mobile app installs, video ad campaigns, news feed, pages and more• Analyzing large, complex data sets to provide actionable recommendations• Business development manager: responsible for developing business models for the Media Group, in cooperation with sales department of the parent company in Cyprus, including improving and creating new deals for advertising• Lead and manage internal projects for the benefit of the department• Uploading applications to play store by integrating Facebook SDKs into Android apps (APK) using Facebook developers

Greater Sydney Area

Developing and implementing digital marketing strategies that align with business goals.Managing and optimizing online advertising campaigns (PPC, display, social media ads) to maximizereturn on investment.Overseeing SEO and SEM efforts to improve search engine rankings and increase organic traffic.Leading content marketing initiatives, including blog posts, email campaigns, and social mediacontent.Analyzing and reporting on digital marketing performance using tools like Google Analytics.Collaborating with internal teams (design, content, product) and external agencies to ensure cohesivemarketing efforts.Managing digital marketing budgets, allocating resources effectively, and tracking spending.Staying updated on industry trends, algorithm changes, and emerging technologies.Monitoring and responding to customer feedback on digital channels to maintain a positive brandreputation.Mentoring and guiding junior team members, fostering a collaborative and productive workenvironment.

Sydney, New South Wales, Australia

Develop digital marketing strategies, set goals, and optimize performance based on data.Manage content for websites, social media, and blogs, ensuring alignment with brand messaging.Improve search rankings through SEO and manage PPC advertising campaigns.Increase engagement and followers, monitor feedback, and run paid campaigns.Execute email campaigns to nurture leads and retain customers, segmenting email lists based onengagement.Use tools like Google Analytics to monitor traffic, analyze data, and generate performance reports.Work with teams (designers, content creators, product managers) and external agencies to alignefforts with business goals.Maintain the website, optimize for search engines, and use marketing automation tools.Manage budgets, track spending, and ensure campaigns stay within budget.Engage with customers through digital channels and manage online reputation.