Shelli Dufer Email & Phone Number

Medford, Or, Us

Southern Oregon/Northern California

Medford, Oregon Area

Medford Oregon

Cultivating new advertisers, with radio, digital, and event marketing. Maintaining and growing current customers while developing new marketing concepts on radio groups from Northern CA to Southern WA!

Mi, Oh, Ky & In

Internet advertising, helping Boat Dealers get boats out of their showrooms and into the water!

Saginaw, Michigan Area

Manage, maintain, & grow regional and local agency advertising business, while uncovering new advertisers locally, creating opportunities for a cluster of 4 radio stations with digital platforms in Saginaw and the Mid Michigan region.

Working with major U.S. advertising agencies, charged with building awareness and revenues for six station cluster radio group. Develop and execute imaginative promotional presentations for maximizing sales of advertising packages to Fortune 500 companies. Interact with key decision-makers, defining goals and assisting in development of campaign strategies for achieving client goals. Negotiate advertising contracts and rates, create promotional/special event tie-ins and write commercials. Train and mentor new staff members.

Responsible for expanding customer base and revenue growth with local and regional advertisers. Developed centers of influence with local advertising agencies and direct advertisers to maximize achievement of established goals. Creatively assisted clients in formulating and managing effective advertising, promotional and image building strategies, wrote and produced commercials and resolved problem issues. Conceived and initiated aggressive programs for maximizing exposure and results.

Marketing and Radio Advertising